The Likeable Expert Podcast

Today's podcast is about fear of the unknown. And how giving in to it can keep you from the best experiences of your life (wow, heavy stuff man).

Today's podcast focuses on the importance of matching your newsletter content to the knowledge level of your audience. Hint: It has nothing to do with how smart they are.

This week, we look at repetition, and how repeating your key messages can help in the marketing of your business.

Stories are a terrific tool for communicating clearly and effectively with readers. But the best ones have more going on behind the scenes than you may realize. Today's podcast points out 8 elements for improving your story-writing technique.  

Do you think you sound more authentic than your much larger competitors? Today's podcast looks at 5 things Starbucks is doing right in ringing the authenticity bell.  

Do you like telling stories? Me too. But if you want the right story to appear when you're ready to make a particular business point, you'll need to do a little planning beforehand.

It's natural to look for marketing opportunities in "marketing-ish places." But don't forget the more mundane occasions; the ones you step over every day.

When it comes to newsletter publishing, sometimes that hardest part is just doing it. Today's podcast is your kick in the pants (you're welcome).  

If you have trouble finding things to write about for your E-Newsletter, today's podcast may just have the missing piece you've been searching for. Or not. I make no promises.  

Today's podcast takes a look at the value of being viewed as an expert and, in particular, how to write like one!  

Today's podcast takes a look at time, and how the passage of it, can work in your favor.  

Today's podcast takes a look at how a few simple words can help you stand out from the pack.  

Today's podcast takes a look at the value of creating content and why doing so makes a difference in whether or not you get hired.  

Today's podcast takes a look at why your "Mom Open Rate" is so high, and how understanding why can improve your E-Newsletter.  

Today's podcast offers four suggestions for improving the way you write.  

The single most effective thing I do to promote my business is give away free information. For more on why it works so well, listen in to today's podcast (see, it's working already).

Whether you're broadcasting the Super Bowl or writing an e-mail newsletter (assuming there's a difference), targeting your message to the correct audience is critical. Listen in to see what I mean.  

E-mail is a lot more like speaking than writing. My experience earlier this week watching an effective speaker offers some insights into making your E-Newsletter writing better.

Running your own business is scary. Maybe that's the whole point. Listen in for some fear-based advice.

This is the last podcast of the year. But don't panic; unlike the Mayan calendar, it goes on forever. Today we talk about passion. An essential (but often overlooked) ingredient for any successful business.

How do you respond when someone asks, "So, what do you do for a living?" Today's podcast takes a look at why a simple response is the best.

Today's podcast is about choosing which stories you tell in your E-Newsletter. And in particular, why the freshest, most recent stories are the best for making a connection with readers.

Today's podcast takes a look at social media, and how one aspect of it will change the way you do business, forever (maybe even a couple of weeks longer).

Running barefoot is great. Marketing barefoot is even better. Listen in for an explanation of why (or forget all that and just participate in today's T-Shirt contest!).

Every business wants to stand out. But if my experience this week is any indication, there's one big force pulling you in the opposite direction.