The Kee To Growth

In this episode of the Kee to Growth Podcast, host Jen McKee engages in a lively conversation with Crystal Williams, a renowned figure in the trades industry. Crystal, known for her podcast, events, and work with women in HVACR, shares her journey and passion for helping contractors build impactful brands. They delve into Crystal's background in her family's heating, air conditioning, and plumbing...

In this episode of the Kee to Growth Podcast, Jen McKee sits down with Derek Cormier, founder of Climate Experts, to explore the innovative strategies that have propelled his business to success. Derek shares his journey from being a police officer in South Florida to diving back into the trades, ultimately leading to the establishment of his own HVAC company. He highlights the importance of grass...

In this exciting episode of the Kee to Growth Podcast, host Jen McKee welcomes Tersh Blissett, the founder of the Service Business Mastery Podcast and a seasoned entrepreneur in the service trades industry. Jen and Tersh dive deep into Tersh's diverse journey from launching his first service company, TriStar Mechanical, to co-hosting a major podcast and spearheading multiple business ventures. Ter...

In this episode of the Kee to Growth Podcast, host Jen McKee talks with Katy Higgins, the mastermind behind True Pros, a burgeoning HVAC service business. The conversation delves deep into Katy's unique journey, which began unexpectedly in a garage and evolved into a multi-million dollar company with a solid customer base in less than two years. Katy shares her insights about navigating the challe...

In this episode of the "Kee to Growth" podcast, host Jen McKee is joined by Dan Antonelli, a leader in branding for the trades and service industry. Dan, owner of a successful branding agency in New Jersey, shares his journey from hand painting signs in his youth to creating impactful brands for home service companies today. With 40 employees, Dan is dedicated to helping home service companies sta...

In this engaging episode of the Kee to Growth podcast, host Jen McKee welcomes guests Stephanie Allen and Bridget from AirWorks Solutions. Together, they dive into the world of home services marketing, unveiling the strategies that have propelled AirWorks to success over the past fifteen years. Stephanie, the CEO of AirWorks Solutions, shares the company's journey from its humble beginnings to bec...

In this episode of the Key to Growth Podcast, host Jen McKee welcomes Josue and Kathryn from Lee's Air to discuss the successful marketing strategies behind their flourishing home services business. Josue, the marketing manager with six years of experience at Lee's, shares his journey from operations manager to leading the marketing department. He emphasizes the importance of data in driving marke...

In this episode of the Kee to Growth podcast, host Jen McKee sits down with Ellen Rohr, the owner and founder of Zoom Drain Franchising, and a brand ambassador for ServiceTitan. Ellen shares her unique journey from founding a franchise to becoming a pivotal part of ServiceTitan's ambassador program. The conversation highlights the importance of effective marketing strategies and explores Ellen's n...

In this episode of the Kee to Growth podcast, host Jen McKee sits down with Angie Snow and Laura to explore the journey and success of Western Heating and Air. Angie Snow, a previous owner of Western Heating and Air, shares the evolution of the company from its inception to its growth under her leadership. Angie and her husband took over the company in 2007 when it was primarily relying on word-of...

In this episode of the Kee to Growth Podcast, host Jen McKee sits down with Khadija J Head, the Chief Leadership Officer of Georgia's oldest and most experienced black-owned plumbing company. Khadija shares her incredible journey from being a Division 1 women's basketball coach to joining her family's business in Southwest Atlanta. She details how her past experiences in sports have influenced her...

In this engaging episode of the Kee to Growth podcast, host Jen McKee is joined by guests Cassie Pound and Kailee McCrary from Quality Heating, Cooling, Plumbing and Electric in Tulsa, Oklahoma. The conversation kicks off with introductions and sets the stage for an insightful discussion about how to grow a trades business beyond the conventional approaches. Cassie expands on her journey from mana...

In this engaging episode of the Kee to Growth podcast, host Jen McKee welcomes guests Texas Medley and Ryan Vandenberg to explore the dynamic world of marketing and business strategy. This episode offers a deep dive into the shift from traditional high production value content to more casual, smartphone-recorded videos for social media. Ryan Vandenberg shares insights on how producing content with...

In this episode of the Kee to Growth podcast, host Jen McKee sits down with Amber McKee to unpack the secrets to creating a successful marketing plan for home service businesses. With a wealth of experience in trades marketing, Amber shares her journey from starting at Goettl, a company she helped grow from $10 million to $240 million in revenue, to founding Amber's Marketing Group, where she now...

In this episode of the "Kee to Growth" podcast, host Jen McKee sits down with Josh Roberts, the owner of an air conditioning and duct cleaning business in Vero Beach, Florida. Together, they delve into intelligent strategies to maintain business momentum during the slow season, emphasizing the importance of early planning. Josh shares the approach of focusing on initiatives like membership contest...

In this episode of the Kee to Growth podcast, host Jen McKee sits down with Stephanie Postell, the co-owner and COO of Anchor Heating and Air in Charleston, South Carolina. Stephanie shares her journey in the HVAC industry, highlighting the crucial role that social media, particularly TikTok, has played in building a strong company presence and culture. From recruiting talent like technician Brand...

In this episode of The Kee to Growth podcast, host Jen McKee welcomes Ryan Redding , founder of Levergy, a full-service digital agency serving trade businesses across the US and Canada. Ryan shares his insights on the complexities of marketing in the trades industry, emphasizing that there is no one-size-fits-all strategy. Instead, effective marketing requires a comprehensive approach involving br...

Welcome to the inaugural episode of the Kee to Growth podcast, hosted by Jen McKee . Dive into the world of home service marketing as we unlock the secrets of building multimillion-dollar brands in trades like plumbing, HVAC, electrical, roofing, garage doors, and beyond. Whether you are a business owner, a marketer, or simply curious about the behind-the-scenes action in this industry, this episo...