The Futur with Chris Do

Retail isn’t dead—it’s transforming. Laura Marrero, Partner and Strategy Director at Gensler, reveals why the best brands are rethinking stores as experiences, not just points of sale. We explore the “PhD” of retail—Physical, Human, Digital—and why the future is less about malls and more about destinations that build belonging. From Westfield Century City to the rise of retailtainment, Laura expla...

Most creatives avoid building a personal brand because it feels like chasing clout. But in this conversation, Chris Do and Matt Essam flip the script: personal branding isn’t about being famous—it’s about being findable, credible, and trusted at scale. You’ll learn why “attention without influence” is meaningless, how the Know–Like–Trust framework still rules, and why your reputation is the most p...

Chris Do sits down with strategist and partnership builder Priscilla Lau to talk about the business of relationships. From her early days at Google and YouTube to launching Representation Matters, Priscilla shares how she helps creators and brands build partnerships that grow both revenue and community. They cover the creator economy, selling without sleaze, the “zone of genius,” and why identity...

What if the secret to standing out on LinkedIn isn’t posting more—but mastering comments? In this episode, Chris Do talks with copywriter and creative strategist Jasmin Alic about building influence, writing with rhythm, and showing up with consistency. From his early days as a rapper to becoming one of LinkedIn’s most engaging voices, Jasmin breaks down how creators can use discipline, habits, an...

What’s the real cost of internet fame? In this episode, Chris and Jodie Cook break down the hidden pressures of building a big online audience—relentless DMs, parasocial fans, and the constant demand for time and attention. You’ll learn how to set boundaries, use automation to manage inbox overload, and price coaching calls in a way that protects your energy while increasing client results. Jodie...

From Atlanta studios to Hollywood sets to inventing new technology, Troy Plota has built a career on persistence and reinvention. In this conversation with Chris Do, he shares how he went from organizing model books to shooting celebrities, the $35K day that changed everything, and the app that transformed still photos into living motion. But the story doesn’t stop there. Troy opens up about clien...

In this episode, Chris Do reunites with Allan Dib, bestselling author of The One Page Marketing Plan and Lean Marketing, to break down timeless marketing truths in a noisy AI-driven world. Using his playful “wedding episode” framework—something old, something new, something borrowed, something blue—Allan shares why fundamentals never go out of style, how AI is an Iron Man suit (not a replacement),...

⁠Register for AdobeMax⁠ using the code FUTUR25 for $400 off a full pass.  See you there! In this episode, Chris Do sits down with designer, filmmaker, and creative entrepreneur Stan Nwaeze to unpack the story of how he built himself—from growing up with scarcity in Nigeria to crafting a career rooted in vision, values, and relentless curiosity. Stan traces his path from teaching himself HTML and d...

Why do we care so much about what other people think? In this candid and thought-provoking conversation, Chris Do and Jodie Cook unpack the roots of identity, judgment, and self-worth. From school systems that condition conformity, to the subtle ways parents shape our sense of pride and achievement, Chris and Jodie explore how external validation can quietly dictate our happiness. They discuss the...

In this episode, Chris Do sits down with CPA, creator, and entrepreneur Hector Garcia to unpack how he’s blended accounting, content, and community into a career that defies categories. From building his bookkeeping firm out of Florida to becoming one of the most influential voices in the QuickBooks world, Hector shares how documenting his learning journey on YouTube turned into a thriving practic...

What if your brand could capture attention like a Hollywood blockbuster? In this episode of The Futur Podcast, Chris Do sits down with Greg Logan—founder of Narrativity and author of Creating a Blockbuster Brand—to unpack how the world’s most successful movies can teach us how to tell unforgettable brand stories. Greg explains why the Hero’s Journey works every time, how to define your brand’s que...

Register for AdobeMax using the code FUTUR25 for $400 off a full pass.  See you there! In this episode, Chris Do sits down with brand strategist and storyteller Sun Yi to unpack the truth behind internet personas, the realities of creative entrepreneurship, and how storytelling unlocks influence. From building his agency out of a New York apartment (and sleeping in the office) to helping others re...

In this episode, I sit down with Jodie Cook—entrepreneur, author, and powerlifter—for an unfiltered conversation on building an agency that fits the life you want to live. From rabbits, deer, and elephants to whales and dolphins, we unpack how to categorize clients, know which ones to pursue, and why chasing the wrong type can leave your business overrun, exhausted, or stuck. Timestamps: (0:00) In...

In this analog-meets-now episode, Chris sits down with legendary publisher Marvin Scott Jarrett and visionary designer Chris Ashworth to revisit the bold, rebellious energy of the 90s print scene—and why it still matters in today’s algorithmic world. From their game-changing days at Ray Gun to their latest creative collaborations, the trio unpacks how embracing imperfection, trusting your eye, and...

We all know we should tell better stories—but how do you do it when you’re creating business content, not writing a novel? In this solo episode, Chris Do breaks down the YOU + POV framework for storytelling, showing creators, entrepreneurs, and thought leaders how to share stories that make their content unforgettable. If you’ve ever felt like your content blends into the noise, this episode will...

In this episode, Chris sits down with legendary CEO and leadership thinker Dr. Klaus Kleinfeld for a deep dive into the hidden engine behind long-term success: energy. From running global companies like Siemens and Alcoa to mentoring the next generation of leaders, Klaus shares why burnout is not a badge of honor—and how purpose, mindset, and daily habits are the real levers of performance. This c...

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A Ever feel like you're doing your team's work for them? In this episode, Chris Do reveals the powerful leadership philosophy of “intentional incompetence”—a counterintuitive but highly effective way to empower creative te...

A college dropout, Jennie Smythe had no backup plan — but she had one moment of clarity: she wasn’t going to follow the path others expected. She was going to build her own. By her early 40s, while grieving the loss of her father and newly diagnosed with breast cancer, she had built an award-winning digital marketing firm - Girlilla Marketing. In this conversation, Jennie shares how she turned cri...

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A In this playful and provocative episode, Chris reunites with Jodie Cook—entrepreneur, author and athlete — for a conversation about standing out, staying human, and showing up as your full self in a world ruled by confor...

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A Scope creep isn't just a budget problem — it’s a boundary problem. And most creatives don’t realize they’re inviting it in. In this short, sharp episode, Chris Do breaks down the psychology of scope creep, why it happens...

We want to hear from you. If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://forms.gle/6j5GLzwK6GQF7Hzx7 In this episode, Chris sits down with Oscar Höglund—Co-Founder and CEO of Epidemic Sound—for an inside look at the mindset, strategy, and resilience it takes to build a bill...

We want to hear from you. If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://forms.gle/6j5GLzwK6GQF7Hzx7 In this episode, I sit down again with Jodie Cook—entrepreneur, author, and strategist—for a raw, honest unpacking of privilege, entrepreneurship, and power in the AI age. F...

We want to hear from you. If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://docs.google.com/forms/d/e/1FAIpQLSeb6AltIruAF2Ut0I3b-6XmdAeO0TNNJP_SlRGOo11syj4Uhw/formResponse In this episode, Chris sits down with conflict resolution specialist and psychologist Simon Goode for a m...

We want to hear from you. If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://docs.google.com/forms/d/e/1FAIpQLSeb6AltIruAF2Ut0I3b-6XmdAeO0TNNJP_SlRGOo11syj4Uhw/formResponse In this episode, Chris sits down with Rich Webster—designer, agency owner, and creator of How To Work Les...

We want to hear from you. If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://docs.google.com/forms/d/e/1FAIpQLSeb6AltIruAF2Ut0I3b-6XmdAeO0TNNJP_SlRGOo11syj4Uhw/formResponse In this episode, Chris sits down with Brian Miller—former professional magician turned speaker, TEDx coac...