Brent W. Peterson

Talk Commerce

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes. You can check out...

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Szerző

Brent W. Peterson

Kategória

Technology

A podcast weboldala

talk-commerce.com

Legutóbbi epizód

2026. okt. 9.

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Epizódok

Protecting Profitability in the Age of AI Shopping Agents with Jeff Otto of Riskified 18.08.2026

Jeff Otto, CMO of Riskified, shares insights on how AI and machine learning are transforming e-commerce fraud prevention, enhancing customer experience, and protecting merchant profitability. Discover the latest innovations in identity verification, fraud detection, and the future of agentic commerce. key topics AI and machine learning in fraud detection Identity graph technology and cross-merchan...

Why Health Nutrition Stopped Being a Niche Category with Catherine Hayden 17.08.2026

Catherine Hayden, Chief Marketing Officer of Kate Farms, on why health nutrition is not a niche category. Six in ten Americans live with a chronic health condition. Catherine explains what that means for how Kate Farms markets, and what changes as the brand expands into 6,800 doors across Walmart and CVS. In this conversation: The "Here for the Champions" brand campaign and the insight behind it W...

Turning Marketing Into a Profit Control System with Cem Atik 11.08.2026

Cem Atik, co-founder of Harucon-Ventures, shares insights on turning marketing into a profit control system, leveraging data and AI in e-commerce, and the importance of human creativity alongside AI. Discover practical strategies for data-driven decision making, optimizing unit economics, and the future of AI in marketing. key topics Turning marketing into a profit control system Leveraging data a...

Get Your Brand Noticed in AI Search with Danny Kirk of ReddiReach 04.08.2026

Danny Kirk, founder of ReddiReach, shares insights on how Reddit and AI search optimization can boost brand visibility and influence search engine rankings. Discover practical strategies for leveraging Reddit data, understanding AI filtering, and preparing your brand for the future of AI-driven search and commerce. https://www.linkedin.com/in/danielpkirk/ key topics Reddit as a data source for AI...

Automating Complex Ecommerce Workflows with Joseph Anderson of Connex Ecommerce 28.07.2026

Joe Anderson, CEO of Connex eCommerce, shares insights on automating complex workflows in e-commerce, integrating legacy systems, and leveraging AI for smarter operations. Discover how tailored automation solutions can streamline your business processes and stay ahead in a rapidly evolving market. Key topics Complex workflows in eCommerce Legacy system integration challenges AI and automation in e...

AI Is Rewiring the eCommerce CFO Role with Matt Putra of eightX 21.07.2026

Matt Putra, managing partner at 8X, shares insights on leveraging AI in e-commerce, the importance of organizational frameworks like EOS, and strategic financial management for growth and exit readiness. AI's impact on marketing and product development Using EOS to organize and prepare for exit Financial hygiene and data organization for acquisition Strategic use of AI in ad creation and testing S...

Connecting Data and Creative Assets to Drive Modern Marketing Evolution | Amy Crowther 15.07.2026

Amy Crowther, President of Incubeta Americas, shares insights on marketing evolution, AI's role in content creation, and strategies for brands to stay relevant in a rapidly changing digital landscape. Key topics Marketing evolution and AI's impact Importance of brand consistency in AI content Strategies for connecting data across channels Understanding AI's limitations and opportunities Organizati...

Maximizing Agility and Control in B2B Commerce with Shopware | Jason Nyhus 07.07.2026

Brent Peterson interviews Jason Nyhus, General Manager at Shopware, about the latest trends in B2B commerce, platform flexibility, and the future of digital experiences. They explore the challenges and opportunities in regulated industries, the importance of adaptable platforms, and innovative features like live shopping.  Key  topics B2B market growth and trends Platform flexibility and customiza...

The Next Trillion Dollar Commerce Opportunity Is Local with Chaitra Vedullapalli 30.06.2026

Chaitra Vedullapalli from Women in Cloud discusses the future of local commerce, the impact of AI, and the importance of adaptive leadership in the economic landscape. Chaitra discusses a topic that should be on every business leader's radar: the shift toward local commerce and how AI, community partnerships, and economic access are reshaping the way we buy, sell, and connect.  Key Takeaways Women...

AI is Merging Customer Support and Sales Into One Powerful Experience with Michelle Donnelly 23.06.2026

Brent Peterson sits down with Michelle Donnelly , Chief Revenue Officer at Crescendo , to explore how AI-native customer experience solutions are transforming the way brands interact with their customers. The conversation covers everything from autonomous digital agents to the critical role humans still play in customer support. Michelle brings a wealth of experience from her time at Salesforce an...

Influencer Management Bridges Creativity and Commerce with Paige Kosinski 16.06.2026

Brent is joined by Paige Kosinski , co-founder of Odyssey Entertainment Group , an influencer talent management company that has grown from a boutique operation into a mid-size powerhouse. The conversation covers the evolution of the creator economy, the art of matching talent with brands, and the practical steps aspiring creators need to take to build sustainable careers. Whether you are a mercha...

B2B Marketers Are Under Pressure and the C-Suite Needs to Pay Attention 09.06.2026

Kathy Floam-Greenspan, founder of Palm Marketing, shares insights from her recent survey on B2B marketing challenges, the impact of AI, and strategies for maintaining focus in a rapidly changing environment. Takeaways Expectations are outpacing staffing and budgets in B2B marketing. Only 29% of marketers are confident in proving ROI with current tools. AI impacts strategy but is not a magic soluti...

eTail Built a 25-Year Legacy in E-Commerce Events | Chet Silverman 08.06.2026

Brent Peterson sits down with Chet Silverman, aka Mr. eTail, the Director of Sponsorships at eTail. With 25 years in the e-commerce conference space, Chet shares stories from the early dot-com crash days, how he convinced Google to exhibit before they were a household name, and why conferences remain the best way to connect with retail executives in a post-COVID world. He also breaks down the curr...

Africa's Investment Future Depends on Its Diaspora with Kanessa Muluneh 02.06.2026

Brent Peterson sits down with Kanessa Muluneh , the founder of Nyle Investment Group , to discuss what it really takes to build businesses and invest across the African continent. From navigating trust issues and cultural differences to launching a gaming company and a vitamin brand, this conversation covers the rewards and realities of emerging market investment. Whether you're a business owner e...

Adapt or Die: AI's Real Impact on Ecommerce Development with Paul Byrne 26.05.2026

Brent Peterson and Paul Byrne discuss the near future of AI, particularly its implications for software development and coding. Paul shares insights from his new book 'Adapt or Die', focusing on the different types of AI learning, the importance of human oversight in AI applications, and the challenges faced in integrating AI into development processes. They explore the democratization of coding t...

B2B Medical Aesthetics Desperately Needs a Digital Makeover | Keri Concannon & Olivia Schmid | Beauty Rep 19.05.2026

Brent Peterson sits down with Keri Concannon, CEO and Co-Founder, and Olivia Schmid, COO of Beauty Rep — a groundbreaking platform transforming the way medical aesthetics practices discover, learn about, and purchase products from brands. Keri draws on over 20 years of sales experience in the aesthetics industry, including nearly a decade at Obagi Medical, to explain the frustrations that inspired...

AI Agents Are Reshaping Retail Media for CPG Brands with Sai Koppala 12.05.2026

Sai Koppala, CMO of Commerce IQ, discusses the evolving landscape of retail media and the critical role of AI in optimizing marketing strategies. He highlights the importance of adapting to consumer behavior changes, leveraging automation, and the challenges brands face in a competitive market. The conversation also touches on the K-shaped economy and how it affects consumer purchasing decisions....

Retail Innovation Takes Center Stage at eTail Palm Springs with Isaac Morey 07.05.2026

Talk Commerce is back with another round of standout conversations from eTail Palm Springs. In this compilation episode, host Isaac Morey sits down with several e-commerce leaders who share their perspectives on AI adoption, brand authenticity, stable coin payments, and the future of online shopping. eTail Palm Springs has long served as a gathering point for retail and e-commerce professionals, a...

Isaac Morey's Favorite Interviews from eTail Palm Springs: A Compilation of the Best Conversations on the Show Floor 06.05.2026

eTail Palm Springs is one of the most important events on the e-commerce calendar. As one of the most anticipated events in the e-commerce calendar, eTail brings together senior retail leaders, DTC brands, and digital innovators to explore the evolving future of online and omnichannel retail. Every year, the event draws a powerful mix of founders, marketers, technology providers, and retail operat...

The Best of ShopTalk Vegas, The Interviews with Isaac Morey 05.05.2026

Shop Talk Las Vegas always delivers. The energy, the speed meetings, the creative themes. This year, Isaac Morey hit the floor with a camera and came back with a compilation of sharp, focused conversations from some of the most interesting people at the show. These interviews are a great example of what Content Cucumber's conference video service produces for brands. Show up with a booth, leave wi...

Namrata Sangani Went from Magento Fan to Adobe Commerce Champion 05.05.2026

Brent Peterson interviews Namrata Sangani, a QA & Triage champion for Hyva and an Adobe E-commerce Champion. They discuss Namrata's journey in the e-commerce space, her visibility efforts on LinkedIn, and the impact of Hyva on Magento development. Namrata shares insights on the importance of community engagement, the role of women in e-commerce, and the future of  Hyva in the Magento ecosystem...

When Real Estate Meets the Blockchain — Thomas Gaffney of OFA Group on Talk Commerce 28.04.2026

Brent Peterson interviews Thomas Gaffney, COO of OFA Group, discussing the evolution of the company from traditional architecture to a tech-focused entity in the blockchain and Web3 space. They dig into the concept of Real World Assets (RWA), exploring how tokenization can democratize investments, making them accessible to a broader audience. The conversation also highlights the differences betwee...

Green Goo Is Reinventing Plant-Based First Aid and Personal Care | Jodi Scott 21.04.2026

Jodi Scott, CEO and co-founder of Green Goo by Spry Life, shares her journey in creating plant-based first aid and personal care products. She discusses the challenges and triumphs of entrepreneurship, the importance of efficacy in natural products, and how her family plays a crucial role in the business. Jodi also addresses the impact of economic changes and tariffs on her company, and how techno...

Live from Shoptalk: How Signifyd Is Redefining E-Commerce Fraud Protection Beyond the Checkout 17.04.2026

Fraud doesn't sleep, and neither does the challenge of keeping good customers happy while stopping bad actors in their tracks. In this live episode of Talk Commerce , recorded on the floor of Shoptalk in Las Vegas, host Isaac Morey sat down with Nicole Jass from Signifyd for a candid, fast-moving conversation about what it really takes to protect an e-commerce business today — without driving away...

Live From Shoptalk: Getting Your Brand Ready for Agentic Commerce with Amera Khalil 16.04.2026

Recorded live at Shoptalk Spring 2026 by host Isaac Morey, the conversation features Amera Khalil, Director of Strategic Account Management at Commerce — the parent brand behind Feedonomics, BigCommerce, and MakeSwift. Together, they cover what brands actually need to do to stay visible as AI-powered discovery takes over consumer behavior. It's a practical, no-fluff conversation that's worth your...

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