Seriously Don't Do That

Board-Ready Revenue: Stop Guessing, Start Knowing How to walk into Q4 planning with data you can defend In this focused 30-minute session, Dan explores why boards lose confidence when founders rely on presentations over real data. The session covers: Why most founders are “driving a $5M car with no dashboard”—and how to fix it The four critical numbers boards care about: pipeline coverage, source...

A focused 30-minute session designed especially for founders ready to break into new markets without wasting precious time and money. We’ll dive into the story of three founders across different countries who faced the same challenge: smart teams with great products failing because they launched blind without a precise Ideal Customer Profile (ICP). You’ll learn the four costly ICP mistakes that tr...

The $750K Marketing Machine That Closed Zero Deals – How to Stop Confusing Activity with Strategy Too many founders mistake activity for strategy—tracking clicks, opens, and MQLs, without generating qualified opportunities or revenue. In this session, I’ll share the inside story of a nine-month U.S. market failure where a startup burned $750K on a marketing machine that produced 400 leads per mont...

Are you rushing into the US market without the right foundations? That $1.5M price tag from a London boardroom disaster could be yours if you don’t get this right. Join me LIVE as I will share the four critical foundations that every company needs before scaling in the US: ✔ Customer clarity beyond demographics ✔ Message-market fit that resonates and converts ✔ Sales process discipline beyond foun...

"I heard this three times last week: 'We're about to hire 6 people for go-to-market — Marketing manager, SDRs, inside sales rep, content creator…' Different founders, same $500K mistake. The issue wasn’t the people. It was hiring an army to figure out what AI + strategy could solve in weeks. On Thursday, August 28th at 9 AM EDT, I broke down: Why smart founders were burning run...

Many post-Series A founders burn precious runway trying to look big; new branding, PR campaigns, flashy awareness plays while their pipeline stays empty. But here’s the truth: revenue doesn’t come from looking the part. It comes from getting real customers. In this live session, Dan Griffith (Fractional CRO, CEO - Greater Gain Group) will unpack: ✅ Why “looking big” is the most expensive mistake...

Most SaaS founders celebrate new sales — but if your post-sale bucket is leaking, those logos won’t save you. In this episode, Dan Griffith sits down with Jason Noble , Co-founder and Co-host of The Jasons Take On podcast, to explore how AI is reshaping customer success in 2025. 💡 What You’ll Learn: The biggest customer success mistakes founders are making this year Real-world examples where AI t...

You're not imagining it, your pipeline's dry because you're too busy for marketing. And you're not alone. ❌ 36% of founders spend most of their time on admin ❌ 33% wish they had more time for marketing ❌ Most don’t realize how much it’s costing them This week’s LinkedIn Live breaks it down: ➡️ How to choose between internal focus and strategic outsourcing ➡️ A time audit met...

🎙️ Podcast Episode: "Seriously, Don’t Guess What’s in Your Pipeline" Think you have a sales problem? You might actually have a pipeline delusion . Dan once forecasted $10M in deals... and closed just $100K. Sound familiar? In this episode, recorded live on LinkedIn on July 31, Dan gets real about the hidden flaws lurking in your pipeline—and what to do about them. If you’ve ever suffered...

Seriously, Don’t Raise Venture Capital Until You Know Your Real Options” Too many founders default to VC funding without understanding the full menu of capital options — and it costs them equity, control, and leverage. In this LinkedIn Live, Dan Griffith sat down with Sarah Willett , a senior healthcare banking advisor with 35+ years of experience, to unpack smarter capital strategies for growth-s...

🎙️ REPLAY: “Your FDA Timeline Doubled. Your Dev Team Still Burning $50K/Month. Now What?” This is the cashflow crisis most MedTech founders don’t talk about—until they’re already in it. I went live with Barend Smet , President of Thaumatec, to break down how smart CEOs are navigating regulatory delays without torching their runway or killing momentum . 💡 Key takeaways: How to flex your dev capaci...

"Seriously Don't Think You're Ready for the U.S. Just Because You Have a Product" European healthtech founders — listen up. Just having a product (even a great one) doesn’t mean you’re ready for the U.S. market. In this session, Dan Griffith is joined by U.S. market entry expert John Vislosky to break down the most expensive mistakes startups make when crossing the Atlantic — a...

May 29, 2025 Seriously, Don't Procrastinate Marketing Because You "Don't Get It" Tired of watching competitors claim market positioning while you stay invisible to prospects actively searching for solutions? This presentation reveals why marketing procrastination is costing B2B tech founders more than they realize – and provides a simple 4-step framework to fix it. The Hidden C...

"Seriously Don’t Let Investors Drive Your Product Strategy"  with Will Trible We had a powerful conversation about a silent killer in early-stage startups: letting investor pressure override your product instincts. Will Trible—who raised over $3M and scaled partnerships with Coinbase and Plaid—shared hard-earned lessons on what not to do after funding hits your account. 🔥 How to handle...

Seriously… Don’t Let Your Demo Kill the Deal You’ve done the perfect demo. Everyone nodded. Your champion seemed excited. Then… crickets. Sound familiar? You’re not alone—and your product isn’t the problem. Join us for a punchy, no-fluff 30-minute session on how to fix one of the most common and costly mistakes in B2B sales: the ineffective demo. ✔️ Why showing all your features actually hurts you...

🎙️ Building Sales Momentum in Regulated Industries Why Small Wins Beat Big Whales in Healthcare, Fintech & Insurtech Host: Dan Griffith – Greater Gain Group & GrowDGtal Guest: Robert Plush – Health Biotech Partners If you’ve ever said: “We’ve been talking to [Big Health System] for 8 months…”  “If we land [Enterprise Client], we’re set…”  “Once [Big Bank] signs, it changes everything…” Thi...

🎙️ The 120-Day Revenue Recovery Plan for B2B Founders If you’re a B2B founder staring at flat revenue numbers halfway through the year, you’re not alone—and you’re not out of time. Welcome to a special LinkedIn Live replay of "The 120-Day Revenue Recovery Plan for B2B Founders: How to Fix Your Go-to-Market System Before Q4." In this fast-paced 30-minute session, [Host Name] breaks down e...

May 22, 2025 From Founder Heroics to Scalable Growth Systems: Breaking Through the B2B Growth Ceiling Are you still the bottleneck in every major deal your company closes? Does your revenue growth depend entirely on your personal network and heroic efforts? You're not alone – and there's a proven path forward. Join this essential 30-minute session designed specifically for B2B software a...

  April 24, 2025  Stop Selling, Start Supporting: The 70/30 Approach to Closing Deals Faster   Stop Selling, Start Supporting: The 70/30 Approach to Closing Deals Faster Tired of "great meetings" that go nowhere? Your sales team might be doing the opposite of what actually closes deals. Most sales reps talk 70% of the time and listen 30%—but the highest-performing sales professionals fli...

March 6, 2025  5 AI Tools That Will Transform Your Sales Process Today  Stuck grinding through manual sales processes while your competitors leverage AI to build consistent revenue machines? This 30-minute live demonstration reveals the exact AI tools you can implement immediately to automate your most time-consuming sales tasks. Perfect for B2B tech companies experiencing: • Inconsistent revenue...

March 20, 2025  From ICP to Inbox: LinkedIn Lead Generation Workshop  Tired of sending generic LinkedIn messages that get ignored? Your competition is systematically identifying and engaging their ideal prospects while you're still playing the connection request lottery. Most LinkedIn outreach fails because it lacks precision targeting and strategic messaging. This hands-on workshop reveals t...

March 28, 2025 Cracking the US Market: What Software Founders Get Wrong  Planning to enter the US market? You're about to join the 68% of companies that miss their first-year revenue targets and burn $750K-$1.5M before seeing traction. But it doesn't have to be this way. Most international software companies make the same 10 critical mistakes when entering the US. Each costs time, money,...

May 1, 2025 Bridging the Gap: How Fractional AEs Can Transform Your Growth Strategy Special Guests: Drew Epperson and Craig Johnson from Altezza, bringing real-world fractional sales expertise. Stuck in the "Valley of Death" between founder-led sales and a full enterprise sales team? You're not alone. Most B2B companies face this critical growth challenge where hiring too early burn...

May 8, 2025  Breaking Through the Growth Ceiling: How B2B Founders Can Turn Crisis Into Opportunity  Facing economic uncertainty? Most B2B founders waste this critical moment by freezing in panic, doubling down on ineffective tactics, or adopting a "wait and see" approach. But smart founders use crisis as an accelerator for breakthrough growth. Perfect for B2B tech companies experiencing...

May 15, 2025 From Brand Fluff to Revenue Engine: Building B2B Marketing That Actually Works Growth stalled? The typical response is "We need a new website!" or "Let's refresh our brand!" But for most B2B tech companies selling into regulated industries, brand × 0 = 0. Brand is a multiplier of what's already working, not a creator of growth. Perfect for B2B tech compan...