Perpetual Traffic

There’s got to be a way to make more money this year without working longer hours, right?  Lamar Tyler, the founder and CEO of Traffic, Sales, and Profit , the premier community for purpose-driven African American entrepreneurs, says yes , there is a way. In this episode, host Ralph Burns chats with Lamar about his secrets to success. Lamar quit his corporate job in 2007 and started a blog to...

If you want to survive in the traffic world as it currently exists, you have to innovate.    In this episode, co-hosts Ralph Burns and Kasim Aslam talk through some of the new advertising solutions they’re working on and testing out in this post-iOS update environment.  Bottom line: you can’t use the same strategies you’ve always used, and you have to set aside your biases and be mo...

The paid traffic landscape has drastically changed in the past six months, and the best marketers are the ones that can respond, adapt, and come up with solutions.   In this episode, hosts Ralph Burns and Kasim Aslam step back and take a 30,000-foot view of what’s really happening in the advertising environment right now. Their respective agencies are doing well, but they’ve definitely taken...

Nothing is more important than understanding the perfect messaging that resonates with your target avatar so they’re attracted to your product, service, or offer.    In this episode, Ralph Burns walks listeners through a real-life case study at Tier 11 where they crossed the streams with two big platforms—Facebook and Google—using customer acquisition amplification. The result: 19x month...

If you have a vision for your ecommerce brand but need help getting there, joint partnership might be an option to consider.   In this episode, host Ralph Burns sits down with Bill Hughes and Ashton Barlow of Growve to chat about alternative ways to scale and sell your business. Whether you want to sell it all, or just part of it, a joint partnership with Growve could give you the resources t...

Host Ralph Burns answers questions (instead of asking them) about his very successful anti-ad agency, Tier 11 .   In this tables-turned episode, Hector Santiesteban, producer of the Perpetual Traffic podcast interviews Ralph about his hero’s journey from getting fired (twice) to building and running a successful 7-figure agency. Once upon a time, Ralph was told he had an unscalable business,...

Ralph and Kasim share their biggest takeaways from T&C 2021. If you missed it, get the recordings here .   Another great year of Traffic & Conversion Summit is in the books. In today’s episode, co-hosts Ralph Burns and Kasim Aslam meet in person for the very first time (and they like each other!). Kasim says he never cared for events until he attended his first T&C five years ago...

Traffic is sexy, but all the traffic in the world doesn’t matter if you don’t convert.   Shaun Clark is the cofounder of HighLevel , what was once the best-kept secret in the marketing world and is now the fastest-growing CRM on the planet. HighLevel helps agencies thrive with their all-in-one sales and marketing platform.    In today’s episode, co-hosts Ralph Burns and Kasim Aslam...

You can’t rush the creative process, but in the advertising business, you can’t get around deadlines either. So how do you find the balance?   In today’s episode, host Ralph Burns sits down with Tom Meredith, VP of Strategy and Innovation at Tier 11 . Tom’s past creative experience includes stints at Disney and Dreamworks, and he sees his new position at Tier 11 as the perfect place to shine....

Choosing the right marketing agency is critically important for businesses on a growth path.   It’s no secret that co-hosts Ralph Burns and Kasim Aslam both own marketing agencies. But they give their word that this episode will be less self-promoting, more educational. Bottom line: listeners need to know this valuable information. They also get brutally honest: most agencies suck. And pretty...

You have to understand Google to survive in today’s digital marketing world, and nobody knows Google better than Fred Vallaeys.   In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Fred, the Godfather of digital marketing who spent the past 10 years at the MotherShip. Fred invented conversion tracking on Google Ads, bought Google Analytics on behalf of Google, and has the...

In a post-iOS 14 world, you need to rethink your offer if you want to stay competitive.   In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tier 11’s Angela Ponsford to talk about the importance of first-party data and viable transitional lead magnets. They’ll share expert advice about what your competitors are doing wrong—and how you can do it right. Kasim even claims th...

William Palmer has run more than $10 million in Facebook ads for Tier 11 , and he thinks it’s time for Facebook-only advertisers to diversify and look at YouTube. He says it can be a seamless transition if you do it right.   In today’s episode, William sits down with co-hosts Ralph Burns and Kasim Aslam to share his interesting perspective on what makes YouTube ads successful for businesses a...

Find out if a sales funnel is right for your business? The truth is It depends on your business—and your definition of a sales funnel.   In the marketing world, there’s a difference of opinion about whether or not sales funnels are an absolute game changer. Some people don’t even think they’re necessary at all. On today’s episode, co-hosts Ralph Burns and Kasim Aslam come at this sales funnel...

Is it time to re-engage with bots in your business? Chatbots were overhyped in 2018, then people lost interest. But bot technology has changed a lot since then.   On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Matt Leitz, founder of BotBuilders . Matt is on a mission to get the skeptical hosts back on the botwagon in 2021, and he makes a compelling argument for the pow...

Get the inside scoop on working with influencers and leveraging their audience and visibility to get more conversions and sales for your business.   On today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by Tier 11 ’s Angela Ponsford for another edition of What’s Working Now ? This month’s hot topic is branded content. What is it? Why is it exclusively on Instagram right now? Why...

Before we dive into the episode, Ralph asks Kasim a very important question. Spoiler alert: Kasim says yes.   YouTube is a great diversification strategy, and it’s definitely going to be the next phase of marketing, but the hosts wouldn’t recommend it as a place to start.    Learn why (and where you should start instead) along with the ins and outs of YouTube ads and some valuable a...

We’ve heard it—and said it—over and over. When it comes to SEO and driving traffic to your website, content is everything. Right? Hold that thought. On today’s episode, Ralph Burns and Kasim Aslam sit down with Tyler Horsley, CEO and founder of Nuclear Networking , and he has a different take. Sure, he says, you still need words, but content doesn’t actually drive traffic; link building does. And...

When it comes to getting traffic for your business, it’s obviously ideal to have a lot of money to invest in ads. But that’s not always realistic, especially for people just starting out. In this episode, Ralph Burns and Kasim Aslam give hope to those entrepreneurs who don’t have extra money for paid advertising just lying around.    The bad news? You have to spend for traffic. Period. T...

In this era of working remotely, companies have an entire globe as their talent pool. How (and when) do you hire the very best people to work for your business? On this episode, Ralph Burns and Kasim Aslam discuss their different philosophies on which comes first: putting processes in place or hiring people. Then they dive into how and where to find these top tier folks and how to make sure they’r...

How are Apple’s iOS 14+ updates going to affect your ads on Facebook and Google? Does increased privacy for users mean less sales for you? On this episode, Ralph Burns sits down with two of the smartest social advertising people on the planet, Angela Ponsford and Kasim Aslam, to pick their brains about all things Facebook, FLoC, and fundamentals of marketing. If you’re a small business owner, they...

Our previous episode with Kasim Aslam was one of our most popular ever, and he’s back! A few weeks ago, we conducted a survey asking our Perpetual Traffic listeners to tell us the number one thing they want to solve in their businesses today.    Not surprisingly, they want to grow and scale .   Ralph Burns chatted with Kasim, Founder and CEO of Google Ads agency Solutions 8 , to tal...

Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business. Ralph Burns and his guest, Tanner Larsson, Co-Founder of  Ecom Insider  and  Buildgrowscale.com , talk about a new way to think about increasing your revenue that  doesn’t  involve ge...

157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign!  Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign. We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, a...

Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click. Our Partners: How To Double Your Customers, Sales and P...