Membership Geeks Podcast with Mike Morrison

In this episode going Behind The Membership, ClickUp consultant, Layla Pomper, chats to Callie to discuss how she went from accidentally creating a waitlist of buyers to running a membership with over 600 members. Layla reveals how she made the leap from service-based provider to thriving membership owner… Plus, she also shares how getting into the minds of her active members has been crucial towa...

How can you create a personal touch in your membership when you have hundreds or thousands of members to serve?... The bigger your membership grows, the more difficult it is to create a personal connection with individual members… But, if you want members to stick around in the long-term, and set yourself apart from your competition, forming a deeper relationship with people is essential! In this...

Creating a membership is an exhilarating time… The creative juices are flowing… And there’s no better feeling than the buzz of a new member joining… But what happens when that excitement begins to fade?... In this episode, Mike explores 8 effective ways to prevent your membership from becoming a burden.  Discover why content doesn’t equal value, the one thing you should do to prevent your mem...

In this episode of Behind The Membership, artist, Josie Lewis, chats to Callie to reveal how she attracted over 800 members during her very first launch of the Art Revenue Coaching membership.  Josie shares how pivoting her existing audience helped her to double her email list and validate her membership idea… Plus, she discusses the one thing she will do differently when her membership doors...

What happens when the buzz of your initial membership launch dies down? In many ways, launching your membership is some of the easiest marketing you’ll ever do! But keeping people interested is a challenge…. In this episode, Mike reveals 7 effective ways your membership can continue to make sales after launching. Discover what you can do to create FOMO (the fear of missing out), the one thing that...

Do you know what the average churn rate is for a typical online membership? How about revenue benchmarks? Average conversion rates? What about the most popular tech solutions? Or the most effective marketing channels? Truth is, there's very little reliable data available about the online membership industry. That's because this market is relatively tiny. It's a niche, of a niche, of a niche. What...

How do you create the best member experience? That’s a big question to tackle, but we’re taking a swing at it in this episode of The Membership Geeks podcast. You’ll hear why the first four weeks are the most vital in the membership journey as far as setting the tone for the member experience is concerned. There’s also a five-phase approach and a comprehensive list of things to do within and after...

Not everyone starts their business planning to launch a membership. This week’s Behind the Membership episode features Christelle Janse Van Rensburg, Co-Founder of the Creative Crafting Club, who talks about her franchise-turned-membership business.  Christelle was running a successful arts and crafts club franchise until the pandemic shut everything down. She and her sister searched for a so...

Finding new ways to get members piling into your membership is a difficult path to navigate. But finding a niche market and establishing yourself as an expert in that field is certainly a way to boost your chances. That way, you can build authority and trust and get members joining in their droves. In this episode of The Membership Geeks podcast, hosts Mike Morrison and Callie Willows dive into th...

Running a membership website can be one of the most rewarding experiences... You become recognized as an authority within your niche, build a loyal community, and a successful business in the process...  But what people don't tend to talk about are the potential pitfalls that you need to avoid... And there are a few of them! As anyone running an online business - or any business in fact - wil...

When you start up a membership site, you naturally want to give your members a perfect experience. Or at least as close to perfect as possible. The key to that is finding the right tools, software, and plugins to help you deliver a fantastic membership experience. But it’s tough to find the right tools and even harder to know whose opinions to trust. In this episode of The Membership Geeks podcast...

Juggling a 9-5 with a membership in a saturated marketplace sounds pretty impossible, right? But Scott Millar of IT Rockstars has somehow pulled it off and is seeing great growth in his membership. In this episode of The Membership Geeks, he shares some top tips and insights for others looking to start a membership. He also delves into his membership's unique origin story, as well as how his geogr...

Is your cancellation process as effective as it could be? As a membership site, it’s vital to get the balance right! You need to make the decision for your members to leave difficult…not the process. It’s very easy to feel hurt or worried when members depart in their droves but don’t take it personally. Members will end their subscription for so many different reasons… and they may well come back...

Does old automatically mean useless or outdated when it comes to membership content? Definitely not. In fact, there are so many things you can do to breathe new life into your archived content. Especially, when the core subject matter is still as relevant as the day it was first posted. This episode of the Membership Geeks podcast is all about six concrete ways you can reuse your old content and d...

Can you use science to boost your membership numbers? It’s not magic but getting to grips with the science behind how people make purchase decisions will help you transform your own content. Kenda Macdonald, CEO of Automation Ninjas, international keynote speaker, and author of the best-selling book, Hack the Buyer Brain, joins this episode to talk about the science behind why people choose to sig...

Fresh on the back of attending Social Media Marketing World 2022, we're sharing our top takeaways from the event, common themes and trends membership owners should be aware of, and specific tactics to try out in your social media marketing strategy. In this episode: How social media marketing is once again becoming more focused on content creators NFT's, Metaverse and Web 3.0 - what does it all me...

With more businesses migrating online, how do you give yourself an edge? Amanda Schonberg, a chef and marketing enthusiast, shares the answer to that question in this informative episode. She’s not just a skilled baker, she’s also passionate about generating sales and taking her business to new heights. And it looks like she’s cracked the code. In the spirit of community, she’s gone on to teach fe...

Are you at that point where you’re wondering if the membership model is truly for you? Numbers are dwindling, and all of a sudden, it seems like people aren’t buying what you’re selling. You’ve probably fallen victim to one of the common obstacles we’re looking at on this episode of the Membership Geeks podcast. In this episode, we explore six common roadblocks that get in the way of membership si...

Do you ever find feel like there aren’t enough hours in the day to get everything done in your membership? Or do you feel chained to an endless to-do list that taunts you at the end of the workday? Then this episode of the Membership Geeks is for you. Productivity specialist, Mike Vardy, joins us to discuss the concept of productivity, how it's changed, and the best way to approach it. He also del...

Social proof is an extremely powerful tool in your marketing arsenal and a key component of the Membership Marketing Flywheel. Demonstrating your ability to help others get fantastic results, and having those people advocate for joining your membership, will go much further than any marketing copy you write yourself. And testimonials from happy successful members are amongst the most effective typ...

Running a membership has its perks, but there’s also the turbulent side of things. From transitioning through different iterations of her business to managing a spike of engagement during the pandemic, Nicola Taylor knows how to brave some turbulence. In this episode, she discusses the origins of the Makers Momentum Club and the various challenges she’s faced along the line. Nicola also shares som...

Are Facebook groups still a good option for your membership community? The answer has become more complicated considering that Facebook has upped their game over the past few years. But, as it is with most things, with the good comes the bad. On this episode of the Membership Geeks, we’re delving into the age-old debate of Facebook groups vs on-site forums, with a little twist. We explore new and...

Trying to build a membership website is a sizable undertaking for anyone... But building one in under a day, that sounds unrealistic, right? After all, you've got to wrestle with technology, create content and focus on building your audience - quite often ahead of your launch - all while generating a buzz to ensure you get that initial influx of members when you open the doors to your membership.....

What do you fear most as a membership site owner? Let us guess... Cancellations?! We'll let you into a little secret... You're not alone in this. Cancellations are without doubt the big bad boogeyman of the membership world... Even your friendly neighbourhood Membership Geeks face this fear with you! No one likes them... The truth is, cancellations are inevitable. But there are ways to minimize th...

How much time does it actually take to run a membership site? This is probably one of the most common questions we get asked... And as with many things when it comes to memberships, there isn't a 'one size fits all' answer.  Some membership sites can quietly tick away in the background without really needing much attention... Others, however, need you to work on them pretty much daily. How mu...