Long Run Labs

Erin Cooper built her career in the running industry by saying yes, learning on the ground, and working her way from run specialty to leading brand marketing at one of the most influential global brands in sport. Erin Cooper is a Brand Marketing leader...

Hannah Sedgwick Shin has built her career at the intersection of running and brand. From her early days in public relations to shaping marketing at Goodr and now leading sports marketing initiatives at ASICS, her work sits inside the evolving world of ...

Kyle Siegel transformed a moment of peak frustration on Mount Rainier into the foundation story of Raide: a ski and running equipment company driven by an obsession to enable "the freedom and flow of human powered movement." Kyle Siegel is the CEO/foun...

What happens when a successful entrepreneur sells his lighting company, attempts to qualify for Olympic trials, and then decides to revolutionize the insole industry using iPhone technology? Cole Zucker is an entrepreneur with a running addiction. Cole...

When immigrant parents chase opportunity across continents, their children often become bridges between worlds. Sid Baptista discovered that running could be the vehicle to bring transformative experiences back to the communities that shaped him. Sidne...

From marathon champion to business leader, Gelindo Bordin transformed his Olympic gold medal triumph into executive expertise, now directing innovation at Italian running brand Diadora while bridging the gap between elite performance and everyday runne...

From selling braided iPhone chargers on Instagram to building an outdoor dog gear empire - Rachel Friedline's wild journey started with a red iPhone cord and a weekend ski house. Rachel Friedline is the co-founder of Wilderdog, an outdoor dog gear comp...

Jason Wiener has spent over 25 years navigating the intersection of sports and technology, transforming from an adventure sports agency owner who represented major brands like PowerBar and Specialized to a data-driven athlete development pioneer who's ...

The most successful trail sponsorships happen when brands stop asking 'what can this athlete do for us?' and start asking 'what can we build together that neither could create alone? Born in Bennington, Vermont and growing up on the Long Trail, Alyssa ...

From selling $30 shots that tasted 'completely crazy' to building a nine-figure business now sold nationwide in Target, Michael Brandt proved that scaling isn't about perfection—it's about refusing to stay in the ivory tower and dancing with your custo...

Would you trade 20 years at Coca-Cola and Amazon for the chance to democratize high-performance running gear? Meet Julien Vancauwenberghe, the Chief Marketing Officer behind KIPRUN, the most anticipated running brand launching in the USA this year. Jul...

Being an entrepreneur and building a business is like being an athlete - you have no idea what's going to come out the other side, but you put everything you can into it and hope for the best. As a Venezuelan trail runner raised in the Chilean Patagoni...

From tech hardware professional to trail running community steward - Vivek Gowri is rewriting what it means to own a running store. After a decade in the Bay Area running scene and two decades in tech hardware, Vivek is taking over San Francisco Runnin...

What if there was a framework you could follow as a content creator that would allow you to work with brands most effectively? Demitra Carter holds a Master of Science in Education in Sport Management and a Bachelor of Business Administration in Market...

From first-time finisher to changing lives: hear about how Angie Lake is breaking down barriers in trail running, one story at a time. Angie Lake is co-director of Wild Woman Trail Runs and community manager of The Cairn Project, a nonprofit closing th...

From being bullied as a kid to becoming a national triathlon champion to building the world's first reusable sweat sensor… Stefan van der Fluit’s journey proves that our greatest challenges often become our greatest innovations. Stefan is a 4x founder;...

From pushing 2:46 marathon times to pushing the boundaries of AI, Jason Kuperberg discovered that the secret to both isn't about scale—it's about building exactly what you want to use yourself. Jason Kuperberg is a tech entrepreneur, marathoner, and th...

A 67-year-old man gets bit by a snake in his backyard, nearly loses his leg at a trauma center, and his grateful donation to Stanford ends up funding a wilderness medicine app that's now saving lives across the country. Today, we're talking with Camilo...

From personal training certification to pacing athletes to PR breakthroughs, Erin Bailey turned her passion for empowering others into a thriving brand partnership agency. Erin Bailey is a founder and advocate who bridges the worlds of athletics and br...

Most leaders think their job is to have all the answers, but Kevin Rutherford built a quarter-billion dollar exit by becoming the “expert of nothing and knower of all.” Kevin Rutherford is a business executive who has served as CEO for multiple compani...

If you have the luxury of getting an athlete manager to speak to you or respond to an email, I would not hang up that phone until you ask them, “what are the races that your company is focused on for this next year?” Kelly Newlon is an agent + manager ...

Meet the ultra runner who turned grit into a sauna empire by selling one product really, really well. Pete is the Founder of SISU, a sauna and wellness product company, built with connection and grit at the forefront. He is also the Founder of Hell on ...

Trade shows are an important part of growing the running industry, but how do you actually get the most out of them as a host or attendee? Christina Henderson is the Event Director for The Running Event and Switchback. She is passionate about bringing ...

From Strava layoffs to building the Airbnb of endurance events - here’s how one engineer turned personal frustration into a platform that's revolutionizing race registration and athlete experience. Zack Isaacs is CEO and Founder at Movemint, a startup ...

What happens when you refuse to sell out your community for a few extra percentage points? Lloyd is the Co-Founder and CEO of Garage Grown Gear. An avid backpacker and paddler, Lloyd first entered into the outdoor industry through trip-leading and outd...