How To Founder

We break down the nuts and bolts of incorporating your business, demystifying the process and helping you choose the right entity type for your startup. We'll cover everything from LLCs and C-corps to the dreaded S-corp, so you can make an informed decision that sets your business up for success. So grab your paperwork, and let's get this train rolling!

Thinking about quitting your day job and becoming an entrepreneur? Hold your horses! In this episode of How to Founder, we're taking a hard look at the romanticized notion of entrepreneurship. We'll expose the gritty reality, the long hours, the financial risks, and the emotional toll that often gets swept under the rug. We're not here to discourage you, but to arm you with the truth so you can ma...

In this episode of How to Founder, we're ditching the corporate buzzwords and getting real about mission, vision, and values. We'll unpack what these terms actually mean for your startup, why they matter more than you might think, and how to craft them in a way that actually inspires your team (and yourself). Get ready to ditch the fluff and build a business that stands for something.

That dreaded document everyone seems to love and hate: the business plan. You know, the one that's supposed to be your roadmap to success, but often ends up gathering dust in a forgotten folder on your desktop. So, do you actually need a business plan? Is it a magic bullet for entrepreneurial success or just a time-sucking exercise in futility? The answer, as usual, is: It depends.

A brand is more than just a logo, a tagline, or a catchy name. It's the identity of your business, the emotional connection it creates with people, and the sum total of everything they know and feel about it. It's the promise you make to your customers, the reputation you build over time, and the legacy you leave behind.

Forget the fluffy founder advice and get ready for the real deal! In this episode of How To Founder, we're ditching the clichés and diving deep into the power of enemies and noble causes. Discover how a little healthy competition or a lofty mission can ignite your entrepreneurial fire and propel your business to the next level. We'll break down the strategies used by legends like Michael Jordan an...