Getting to the Bottom Line: Helping business owners maximize revenue, profit, and cash flow

In today’s digital world, cybersecurity isn’t just for big corporations—small businesses are now prime targets for hackers, phishing scams, and data breaches. In this episode of Getting to the Bottom Line, I sit down with Justin Kane, CEO of DoubleChecked, to discuss the most common cybersecurity mistakes business owners make and how to protect your business, data, and reputation. From multi-facto...

Step into the world of web analytics with our guest, Philippa Gamse, who brings over 25 years of expertise in digital marketing strategy and analytics. Philippa takes us on a fascinating journey, sharing how businesses can transform raw data into impactful strategies that drive profitability. We explore the nuanced art of optimizing calls to action for better conversions, using tools like Google A...

What if you could transform chaos into clarity and reclaim control over your business operations? Join us as we uncover the intriguing journey of Scott, the visionary founder of Business on Purpose, who shares his extraordinary shift from telemarketer and pastor to becoming a transformative business coach. Scott's mission is to liberate business owners from the never-ending cycle of chaos by...

Unlock the secrets of successful sales with Nancy Zare, the renowned sales whisperer, as she joins me, Stephanie Smith, on "Getting to the Bottom Line." Nancy's unexpected journey into sales began in her childhood, navigating her parents' rocky marriage. She has since transformed those experiences into a powerful likability system that aligns communication with the personalitie...

Unlock the secrets of digital success with Brandon Leibowitz, the mastermind behind SEO Optimizers. Ever wondered how SEO can change the game for your business without the hefty price tag of ads? Brandon shares his journey from the corporate realm to his own agency and offers invaluable insights into the power of SEO in today's shifting digital landscape. We'll explore how staying ahead...

Curious about how writing can revolutionize your business? In this episode, we welcome the inspiring Kate Allyson, a book writing coach, editor, speaker, and author, who transitioned from a music educator to a beacon for neurodivergent women entrepreneurs. Kate shares her insights on the transformative journey of writing a book—not just as a business tool to draw in the perfect clients and capture...

Unlock the secrets to social media success with me, Stephanie Smith, and our dynamic guest, Kate Gilbert. A social media virtuoso and compassionate coach, Kate transitioned from running an online knitting magazine to coaching entrepreneurs through the digital landscape upheaval during the pandemic. We'll unpack her transformative 30 Day Sprint program that helps business owners effectively na...

Ever wondered how precise language can shape the success of your business? This episode promises to unlock the secrets of elevating your writing skills, with insights from our esteemed guest, Jon Clemence. Transitioning from a 15-year corporate stint to running his own editing agency, Jon shares his strategic journey and the pivotal role of meticulous word choice in boosting a company's finan...

What if you could revolutionize your business's financial approach with just one episode? Join us for a transformative conversation as Stephanie Smith and her husband Kris Smith, co-owners of New Light Financial Solutions, uncover the secrets of financial empowerment for entrepreneurs. We share our personal journey of expanding our business into a larger space to better serve you and discuss...

Discover how embracing digital accessibility can transform your business landscape with insights from web designer and certified digital accessibility specialist, Nicole Nault. Driven by her personal journey with visual impairment, Nicole transitioned from event management to crafting inclusive digital spaces, and she’s here to share her expertise. Learn why making your website accessible isn’t ju...

Unlock the secrets to optimizing your business with actionable strategies from the experts! In this episode of Getting to the Bottom Line, I'm thrilled to welcome Donna Dube, owner of CEO Amplify, who shares her remarkable journey from project management to becoming an operational consulting guru. We dive into the essentials of strategic planning and foundational processes that are crucial fo...

Unlock the secrets of pricing strategies that can revolutionize your business's profitability with insights from Per, the Price Whisperer. Join me, Stephanie Smith, owner of New Light Financial Solutions, as we discuss the hidden power of minor pricing adjustments. You'll discover how a mere 1% increase in prices or reduction in discounting can yield an astounding 11.3% rise in profitabi...

Getting to the Bottom Line, Episode 07:  Mitigating Legal Risks to Safeguard Your Cash Flow with Matthew Fornaro  Unlock the secrets to bulletproofing your business operations with our latest episode featuring Matthew Fornaro, a veteran business law attorney from South Florida. Discover how having a tailored legal strategy can save your business from costly mistakes and learn about the crucial rol...

Getting to the Bottom Line, Episode 06: Properly Building Your Business's Foundation with Roger Pearson Ever wondered how to keep more of your hard-earned money in a high-tax state? Learn practical strategies from our guest, Roger Pearson, a master tax advisor and IRS-enrolled agent with over 50 years of entrepreneurial experience. From his humble beginnings running a paper route to managing...

Unlock the secrets to transforming mundane business presentations into compelling visual stories with insights from Emily Schneider, a freelance visual storyteller and PowerPoint design expert. Learn how to simplify complex information and enhance audience retention by 65% through engaging visuals that build trust and foster authentic connections. Emily guides us through the art of highlighting ke...

Ready to unravel the mysteries of payroll management and ensure your business stays compliant? Join us as we sit down with Charles, the founder of GetPayroll, who takes us through his  journey to becoming a top payroll expert. Learn the critical nuances of worker classification, overtime regulations, and the perils of employee misclassification. With insights drawn from his experiences in the Unit...

Unlock the secrets to authentic and effective online sales strategies for entrepreneurs in our riveting conversation with sales strategist Renee Hribar. As your host, Stephanie Smith, I'm excited to share Renee's transformative insights from leading a sales agency to empowering women in the digital marketplace. Renee's approach dismantles the discomfort of self-promotion, offering p...

Discover how to drive sustainable website traffic and boost conversion rates in this episode! Join me, Stephanie Smith, and web expert Jules White as we dive into the world of SEO. If you're a business owner wanting to maximize your online presence, this episode is for you. Jules shares her top tips on customer-focused SEO, helping you understand your audience, their problems, and the solutio...

Introducing "Getting to the Bottom Line," the podcast series that will help give you a new perspective on the drivers behind your revenue, profit, and cash flow. Every business needs more than just sales to survive. Join us as we sit down with successful entrepreneurs, industry experts, and thought leaders to explore the different facets of what actually impacts your bottom line. From st...

Do you want to collect outstanding invoices in your business to increase your cash? In this episode, I talk to Dee Bowden, owner and author of Collect the Cash. She discusses proven strategies to collect past due invoices in your business. If you are a business owner who sends invoices as your method to receive payments from your customers, this is the episode for you. Learn more about Dee and Col...