Facebook Ads Quick Tips

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Want the Ad Readiness Review? Today I share money-saving advice for business owners considering paid ads, explaining that ads are only a traffic source and won’t fix weak foundations.  I describes a common scenario where clients sign a three-month retainer but turn out not to be ready, leading to weeks of fix...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Join my Free Skool community!   Meta ads strategist Stacy Covitz shares five common myths that make business owners anxious about running Facebook and Instagram ads and explains why they are false.  She says ads are scalable and can start with a small, consistent budget to build visibility, grow an email list...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Join The GenX Ads Club - for more tips, free resources including an upcoming Live 3 Day Challenge to build your ad with me! Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! The Facebook Group Dream That Died Have you spent a lot of time in Facebook groups over the last five, 10 years? And when I started my own Facebook group, my hope and goal was that I was gonna have this amazing community and I was gonna be able to share my knowledge and expertise, and we would chat and people...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summay You don't need to go out and make 20 to 50 new ads for every campaign because that is just not a good use of your time. Especially if you are a solo business owner like myself.  I'm going to give you three ways to make this super manageable for you without spending all your time doing this. B...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Join my Free Skool community! Summary I discuss the evolution of targeting strategies in Facebook advertising, emphasizing the shift from granular targeting to broad targeting.  I explain that while the ability to target specific audiences has diminished, advertisers can still effectively reach their ideal cl...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!   Want to see how I'm using this exact strategy?  Join my Ads for Gen X Women Community on Skool and get the behind-the-scenes of my ads! Link to Skool Community Facebook ads with lead forms. And yes, I did talk about them, but this is one of those moments where I feel the need to go back and revisit bec...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! So far we've covered how to know when you're ready for sales ads, what is a self-liquidating offer, and how the goal is to build a list of buyers and hopefully break even. So if you've missed any of those, go back—it's the last three episodes. But today's message is: if you've ev...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Hey friends! So last week I threw a LOT of numbers at you in part two of the SLO funnel series, and if your brain kind of glazed over? You're not alone, and honestly, same. Today we're slowing it ALL the way down and making sure this one piece actually clicks. Because once you understand this, you w...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Welcome to the world of advertising where your campaigns can not only pay for themselves but also drive meaningful sales. Understanding Self-Liquidating Offers   At the heart of effective advertising lies the Self-Liquidating Offer, a strategy designed to recover your ad costs while simultaneously generating...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Today we're kicking off a new mini-series called the SLO Funnel Fix. I'm going to walk you through building small, smart sales campaigns that can actually pay for themselves. And just to be clear from the jump: we're not talking about the low cost awareness ads that I'm always harping on—t...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this episode of MetaAds Quick Tips, Stacy Covitz discusses common mistakes in evaluating ad performance, emphasizing the importance of patience and proper data analysis.  She highlights that many people prematurely judge their offers without sufficient reach or impressions.  The episode also includes a giv...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this episode of the Facebook Ads Quick Tip Podcast, Stacy Covitz discusses the special categories in Meta Ads Manager that affect advertising strategies for businesses in housing, employment, credit, and politics. She explains the importance of understanding these categories to avoid discrimination and ens...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Mentioned in this episode:  Black Friday Bundle There are over 100 free gifts and so many incredible women chatting away!  Come say hi- I'll be hanging out in there.  Today I answered the question from a listener who sent Fanmail! (that's what it's called, I'm not saying "look at me I...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode, Stacy Covitz discusses the implications of Meta's recent revelations about revenue loss due to fraudulent ads, which has led to stricter ad policies affecting legitimate businesses. She explores the common topics that get flagged in advertising on Meta, including health, beauty,...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this conversation, Stacy Covitz discusses the importance of being prepared for business growth. She emphasizes that while wanting more clients is natural, business owners must ensure they have the necessary systems and bandwidth to handle that growth. The conversation highlights the potential pitfalls of s...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this episode, Stacy Covitz discusses the pervasive presence of AI in our daily lives and its implications for businesses.  She emphasizes the importance of authenticity in marketing, especially in a time when trust in online content is waning.  Covitz shares her personal experiences with AI, highlighting i...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this conversation, Stacy Covitz discusses the evolving landscape of audience targeting in marketing, emphasizing the need to shift from narrow, specific targeting to broader strategies. She highlights the impact of AI and algorithm updates from platforms like Meta, which are changing how marketers...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode of MetaAds Quick Tips, Stacy Covitz discusses the importance of understanding funnels in online marketing. She explains the different types of funnels, their purposes, and how they can help businesses effectively engage with their audience. The conversation emphasizes the need for a cl...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Join The GenX Ads Club - for more tips, free resources including an upcoming Live 3 Day Challenge to build your ad with me! Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode of Facebook Ads Quick Tips, Stacy Covitz emphasizes the importance of understanding lifetime customer value and average order value for effective ad spending. She explains how knowing these metrics can transform perceptions of ad profitability and guide smarter marketing strategies. By...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode, Stacy Covitz discusses the importance of low-cost digital products in business, debunking the myth that they lead to easy wealth . She emphasizes the need for an engaged email list and how low-ticket offers can transform freebie seekers into actual buyers, ultimately enhancing busines...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode, Stacy Covitz discusses the challenges of running Facebook ads, particularly the influx of spam and phishing attempts that often accompany the process.  She emphasizes the importance of recognizing fake messages, avoiding clicking on suspicious links, and verifying any communications t...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Takeaways Ads require a 14 to 21 day runway before launching. Expect a 14 day turnaround when hiring an ads manager. Tech and funnels must be ready before the launch date. Choose your ad manager at least two weeks in advance. Setting up contracts and logistics takes time. Rushing the process can lead to unsat...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! 🎙️  What Facebook Wants from You Now Facebook has changed again  this time, what they want most is variety. But how much variety do you really need when your budget is under $20 a day? In this episode, I’ll break down the exact number of creatives to start with, why that number works, and how to keep your ads...