Design Your Life, Your Way - Empowering Women Over 50 to Live Life On Purpose

(http://gloriarand.com/wp-content/uploads/2015/11/social-media-results-400x400.jpg) Would you like to get better social media results for your small business? My guess is yes, otherwise you wouldn't have clicked on this headline! :-) In today's podcast, I explain why it pays to think like a photographer when it comes to choosing what to post on social networking sites like Facebook or Pinterest. Y...

(http://gloriarand.com/wp-content/uploads/2015/10/customer-appreciation-400x400.jpg) Have you shown your customers some love lately? Remember, your customers are the reason you're in business. If you show them some genuine appreciation, you'll earn their loyalty. And they may reward you by becoming raving evangelists for your brand. In today's podcast, I share three ways you can show your customer...

(http://gloriarand.com/wp-content/uploads/2015/10/How-to-Achieve-Success-400x400.jpg) Curious to know what the key reason why certain small business owners are able to achieve success? In a word - consistency! No matter what aspect of your business we're talking about - whether it's marketing or customer service - the only true way you're going to succeed in the long-term is if you practice being...

(http://gloriarand.com/wp-content/uploads/2015/10/Why-You-Need-an-Editorial-Calendar-400x400.jpg) Do you use an editorial calendar to plan your social media posts? If not, you should! An editorial calendar is a great organizing tool for your small business. In today's podcast, I share five key reasons why an editorial calendar is so useful for content marketing and social media. You can listen to...

(http://gloriarand.com/wp-content/uploads/2015/10/twitter-polls-400x400.jpg) Looking for a new way to boost engagement on Twitter? Try new Twitter Polls! The social networking site is rolling out this new feature to all users. It has the potential to be a powerful tool to add to your small business marketing toolkit. In today's podcast, I share 9 ways you can use this new polling feature to help r...

Have you been blogging for several years now? If so, I bet you've grown your social media following in that time too. If so, you probably have some awesome articles that your new followers would appreciate reading. In today's podcast episode, I share several strategies that will help you drive new traffic to those old blog posts. You can listen to the episode above, or on iTunes (https://itunes.ap...

(http://gloriarand.com/wp-content/uploads/2015/10/How-to-Protect-Your-Website-from-Hackers-400x400.jpg) How well is your website protected from hackers? They can strike anytime, and the results won't be pretty. I know. This website was hacked recently, and embedded with malware. Oh joy! Cost me a few bucks to get it cleaned, but I'm also paying for a service that should keep me better protected fr...

(http://gloriarand.com/wp-content/uploads/2015/10/instagram-tips-part-2-400x400.jpg) In my last podcast episode, I shared some Instagram tips and tools (http://gloriarand.com/instagram-tips-tools-part-one-podcast/)to make it easier for small business owners to connect and engage with your target audience. In today's episode, you'll learn some additional strategies and tools that you can implement...

(http://gloriarand.com/wp-content/uploads/2015/10/instagram-tips-400x400.jpg) Do you use Instagram to market your company's product or service? This photo-centric social networking site has grown sharply over the last couple of years. It now has over 400 million users, making it quite formidable as a marketing tool for small business owners. In today's podcast, I'm going to share some Instagram ti...

(http://gloriarand.com/wp-content/uploads/2015/10/think-big-act-bigger-400x400.jpg) Do you know the secret to getting ahead of your competition, achieving your goals and becoming a successful business owner? It's pretty simple really. You just need to be yourself and own your story. In today's podcast episode, global business celebrity, keynote speaker and TV host Jeffrey Hayzlett (http://www.hayz...

(http://gloriarand.com/wp-content/uploads/2015/01/google-analytics-398x400.png) Do you use Google Analytics to monitor the performance of your website? If not, you should. This free tool is an awesome way to make sure your message is getting through to your ideal customer. But, I'll admit, Google Analytics is not the easiest tool to understand. In today's podcast, I talk about some of the key metr...

Recently, I shared results of a social media marketing trends survey (http://gloriarand.com/social-media-marketing-trends-survey-part-2-podcast/) of sales, marketing and business professionals. The majority of those surveyed said creating compelling content was the most effective social media tactic AND the most difficult to implement. How can you reconcile this dilemma? One way, is to supplement...

Social media automation can be an awesome time saver for small business owners. Being able to pre-schedule your posts on social networks like Facebook and Twitter frees up your time to spend on your customers and business. BUT - there are times where it does NOT pay to automate. In today's podcast, I'll share some lessons about when it's ok to schedule social media posts and when it's not a good i...

In my last podcast episode, I shared some of the findings of a social media marketing trends survey (http://gloriarand.com/social-media-marketing-trends-survey-podcast/) conducted by Ascend2. In today's episode, I share some more survey results - focusing on what are the most effective social media tactics you should be employing to build your brand, engage your followers and make more sales. You...

If you're using social media as a marketing tool, it's good to know what the latest trends are so you can plan your strategy going forward. In today's podcast, I share some of the results from a social media marketing trends survey (http://ascend2.com/home/latest-report) that Ascend2 conducted this year. The company and its research partners completed interviews with 294 marketing, sales and busin...

Instagram is now more popular than Twitter, hitting the 400 million user mark in September. What does this mean for small business owners? It means Instagram has grown into a viable platform to market your products and services. Now that the social networking site has introduced opportunities for advertising, it's become more important than ever to monitor Instagram analytics. In this podcast epis...

(http://gloriarand.com/wp-content/uploads/2015/10/Webdesign-mistakes-400x400.jpg) Having an online presence that converts is critical for small business success. The key component of that presence starts with your website. The problem is that many small business owners are still making some common web design mistakes that are hurting visitor usability, your Google search rank, and ultimately costi...

(http://gloriarand.com/wp-content/uploads/2015/10/Facebook-Page-Checkup-400x400.jpg) Do you have a Facebook page for your business? If so, it's crucial to keep it up to date and fan-friendly! In today's podcast, I share some tips from a Social Media Examiner article to help you do a complete Facebook Page Checkup. You can listen to the episode above, or on iTunes (https://itunes.apple.com/us/podca...

(http://gloriarand.com/wp-content/uploads/2015/10/How-to-Leverage-400x400.png) Want to get more eyeballs on your YouTube videos? Put your videos on Pinterest! In my last podcast episode (http://gloriarand.com/pinterest-marketing-tips/), I talked about how effective Pinterest is at driving traffic to your website. It's just as effective for getting more views of your videos. In today's podcast epis...

(http://gloriarand.com/wp-content/uploads/2015/10/5-Basic-Marketing-Tips-400x400.png) Pinterest hit a major milestone this year - 100 million users! It's not surprising why this social networking tool is so popular. It's easy to use. It's extremely effective at driving traffic to websites. And it's effective at generating sales. If you haven't gotten on board the Pinterest bandwagon yet, don't des...

(http://gloriarand.com/wp-content/uploads/2015/10/Social-SEO-youtube-400x400.png) YouTube is the 2nd largest search engine, so if you're doing any kind of video marketing and want your videos FOUND, it's important to pay attention to YouTube optimization. As with anything search related, that means focusing on keywords! In the last few podcast episodes, I've talked about social search and how to g...

(http://gloriarand.com/wp-content/uploads/2015/10/Social-SEO-linkedin-400x400.png) Most SEO experts spend all their time optimizing websites for Google. By doing that, they're missing out on a golden opportunity to help their clients - social search. Neil Patel writes in QuickSprout.com (http://www.quicksprout.com/2015/09/28/social-seo-simplified-how-to-optimize-for-the-other-search-engines/?utm_s...

(http://gloriarand.com/wp-content/uploads/2015/10/Social-SEO-twitter-400x400.png) As a small business owner with an online presence, you know that Google is the 10,000 pound gorilla of the search engine world. But that doesn't mean it should be the only search engine to focus on. I'm not talking Bing here. I'm actually talking about social search. Optimizing your social media presence can pay off...

(http://gloriarand.com/wp-content/uploads/2015/09/Social-SEO-400x400.png) Getting your website to rank on the first page of Google can be a challenging endeavor. It's not like the good old days of the web, when all you had to do was put some keywords into your meta tags and voila! You were at the top of the rankings. The good news is that there are other ways you can connect with your target audie...

(http://gloriarand.com/wp-content/uploads/2015/09/Why-Online-Marketing-is-like-a-Marathon-400x400.png) Have you ever run a marathon? If so, you know it takes a lot of preparation and training to be ready on race day to complete a 26.2 mile course. I know from experience. I am proud to say that I have completed two marathons in my lifetime. (Both of them were after the age of 40!) Even though I am...