The Ken
Daybreak
Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful. Hosted from The Ken’s newsroom by Snigdha Sharma and Rachel Varghese, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.
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Epizódok
India cracked the code on microdramas. It also cracked the timer 19.08.2026 24:30
China's microdrama industry took nearly eight years — and real government money — to reach the point where regulators had to step in over AI-flooded, quality-degraded content. India's biggest platforms don't have eight years. They're building AI into production from day one, racing to scale catalogues before fatigue sets in. Host Rachel Varghese, gets into why JioHotstar, ShareChat, and Kuku TV ar...
The more AI can do your job, the safer it may be 17.08.2026 16:17
India built its IT industry on millions of coders doing exactly the work generative AI now does in seconds. So everyone knew who would feel the pressure first. The data refuses to cooperate. A survey of 1,552 tech professionals by the app Blind last week found the engineers, the ones everyone expects AI to replace, are the least worried of anyone surveyed. And an ICRIER study of 651 firms found th...
LLMs are the new pied pipers of the stock market 16.08.2026 11:59
An HSBC survey found that 86% of affluent Indian investors are now using AI in their trading. That's the highest share of any country surveyed, above China, Singapore, and the US. Nearly half say AI tools are their primary source of investment ideas. Most of them are using the same two or three chatbots. And a growing body of academic research has found that when millions of investors ask the same...
India banned Chinese drones. Army, CRPF, and BSF can’t stop using them 13.08.2026 8:45
India has been talking about drones a lot lately, from Operation Sindoor to the government's $2 billion plan for combat drones. But long before that, in the forests of Chhattisgarh, security forces had already settled on the drone they trusted most. It is Chinese, made by a company called Da-Jiang Innovations, or DJI, and the government banned it years ago. So why do India's soldiers keep reaching...
Anthropic just made Claude-assisted content traceable. Not everyone is happy 12.08.2026 9:56
Earlier this week, Anthropic began stamping an invisible watermark into the text and images Claude generates. The move came in order to comply with the EU AI Act but it will be switched on worldwide. It is the thing teachers, editors, and hiring managers had been demanding for years — a way to finally tell human work from machine. Within hours, many people who pay for Claude were in revolt, callin...
Did your ticket to The Odyssey cost a bomb? Blame Hollywood's China problem 11.08.2026 15:29
The Odyssey and Spider-Man: Brand New Day just broke India's box office records back to back — and PVR Inox's stock jumped almost 20% in the process. It looks like proof that Indian audiences are finally back in theatres. But that's not all. The real story runs through just 34 IMAX screens, a decade-old trade deal that quietly expired, and a geopolitical rift thousands of miles away that has nothi...
Your money is already talking to AI 10.08.2026 9:03
From platforms like Cred, Zerodha, and Groww integrating AI assistants, to Sebi-registered advisors now using AI to generate personalised investment recommendations, the shift is already underway. And with nearly 140 million investors and fewer than a thousand registered advisors to serve them, the math alone might make AI advice not just convenient, but necessary. Tune in. **This episode was firs...
Casual dining doesn't scale like fast food. Bharti is betting on Olive Garden anyway 09.08.2026 16:42
On a hot Thursday evening in Delhi, people are queuing outside India's first Olive Garden. Some found it on Instagram. Others wandered over from the business park next door. Almost all have waited at least half an hour. Bharti Group wants 10 Olive Gardens in three years, and 125 total restaurants — more than double what it runs today. Indians are dining out more than ever, and serious money is fol...
Where to invest Rs 1 lakh, Rs 10 lakh, Rs 1 crore 06.08.2026 17:12
Six months on, the answer has shifted. A US-Israeli war against Iran hit an already fragile stock market. Gold cooled, silver crashed, and real estate stayed flat, pushing investors toward fixed income for want of better returns. So we put the same question to the same five experts, four Sebi-registered advisers and a private wealth manager. Their consensus on diversification holds, but the reaso...
How some RBI-licensed NBFCs charge 600% interest and stay legal 05.08.2026 28:30
If you Google "paisa de do", dozens of near-identical websites appear. Some, offering cash in 15 minutes. The interest rate on some of these loans is 600% per annum and the lenders are RBI-licensed. One borrower started with a Rs 75,000 loan. Within five months, he was paying Rs 6 lakh a month across eight different loan apps just to stay afloat. The Ken's Mutasim Khan found 25 such NBFCs, some re...
Zepto beat Instamart. It still couldn't beat the market 04.08.2026 14:34
Zepto nearly doubled its revenue in a year, processes more orders than Swiggy Instamart, and has raised over 2.5 billion dollars from private investors. But when it filed to go public, India's largest mutual funds said they'd value it at less than half of what private investors had in it's last fundraise. The IPO is now delayed by two quarters. The cash reserves are falling. And six players are c...
India's retirement crisis belongs to the young 03.08.2026 12:05
For generations, Indian families have shared the financial responsibility of ageing. Parents invested in their children through education, weddings and first homes, often expecting that support to come full circle in later life. But the economics behind that arrangement are changing. India is ageing rapidly but also living longer. The number of people over 60 expected to more than double by 2050 e...
India’s study-abroad lenders are forced to choose their plan B. It's India 02.08.2026 14:42
Amit was a computer science student who used to have a loan, a plan, and a flight to Canada. But then the college his visa depended on was derecognised. And an NBFC called Credila ended up with a Rs 20 lakh problem. Amit's story is becoming an industry pattern. Canada has cut active student volume by over 50%. The US and UK are tightening too. Study-abroad applications are down 25 to 30%, and the...
India solved the wrong oil problem first 30.07.2026 11:04
India is the world's top sunflower oil buyer, and Black Sea attacks have sent it hunting across South America. Shipments from Russia and Ukraine are running weeks late, and prices are climbing. The substitutes are squeezed too. Indonesia is diverting more palm oil into biodiesel, and China's record soybean buying keeps the soy complex tight. A weak monsoon has thinned India's harvest. But the cou...
Assam's tech dreams run on water that drowns it every year 29.07.2026 12:16
Assam is enduring some of its worst flooding in years, with the death toll inching to a hundred and lakhs affected. It is also happens to be the state that recently landed India's first chip assembly plant, a ₹27,000 crore Tata facility, and the centrepiece of Japan's growing push into the Northeast. The plant itself is light on water. But the deeper ecosystem Assam is chasing, chemicals and the r...
Why Indian pharma isn't scared of a 100% tariff (yet) 28.07.2026 17:53
Last Tuesday, Trump announced 100% tariffs on generic medicines imported into the US. By Wednesday, Indian pharma stocks were already falling even though the tariff doesn't take effect for two years. Trump wants import companies to reshore their manufacturing to the US so that the country can secure life-saving medication in the event of global supply chain disruptions. India supplies nearly 50% o...
Burger King India finally works but its stock still refuses to celebrate 28.07.2026 10:16
Burger King India is one of the country's better-run quick-service chains. Gross margins are at record highs, restaurant-level profits have doubled, and the burger chain has posted five straight quarters of same-store-sales growth. So why does its stock sit close to where it listed six years ago? Part of the answer is Indonesia, where an old acquisition keeps bleeding cash. The rest is the new own...
IT jobs are being remade. Accenture and TCS are the first dominoes to fall 26.07.2026 14:06
When Accenture employees in Pune walked into their appraisal meetings in May, they expected the routine conversations. Instead, they found out things would be done differently this year. They did get their full salary hike. But not the way it was done up until now. Half went into the base salary. The other half arrived as a lump sum in June. On paper, nothing was lost. In practice, though, every f...
From Bengaluru to Mumbai to Pune, metro projects are colliding with India’s monsoons 23.07.2026 19:52
In September 2022, Bengaluru's worst urban floods in recent memory swallowed the Outer Ring Road, including areas like Bellandur, Marathahalli, Mahadevapura, while the metro's Blue Line was under active construction through the same corridor. Three years later, the metro corporation still wasn't in the room when the city held its monsoon preparedness meeting. It was never invited. Weeks after that...
Third Wave built a coffee brand. Now it's betting against it 22.07.2026 10:16
No coffee chain in India is clearly profitable. Third Wave Coffee, which lost 110 crore rupees in FY24 with nearly 70% of its stores in the red, is trying to change that with cake. Its new sub-brand, Third Rush, has put around 200 dessert items on the menu, with plans for 50 cafes by year-end. CEO Rajat Luthra, former head of KFC India, has already pared the losses. The dessert margins clear 50% a...
OpenAI's next product is a companion. Its own research says that's the problem 22.07.2026 16:57
OpenAI's own research found that its heaviest users were also its loneliest and most emotionally dependent. The top 10% kept triggering classifiers built to detect unhealthy attachment. The response was to build a screenless AI companion designed to live in your home, learn your habits, access your emails, and get harder to let go of over time. Meta, meanwhile, is selling AI glasses with Kylie Jen...
India's monopoly moment 20.07.2026 13:51
From airports to cricket broadcasts, India’s family conglomerates keep turning up everywhere. According to the 2024 Barclays-Hurun report, one family’s wealth alone equals nearly one-tenth of everything India produces in a year. India is running a version of the economic playbook that South Korea and Indonesia once ran — protect your conglomerates and let them do the building. South Korea came thr...
AI gets its health advice from hospitals. Hospitals get it from AI. Neither is right 19.07.2026 15:13
If you search "diabetes blood sugar level" on Google, the AI overview gives you a number. The number is wrong, the source is a hospital website, and the article on that website was written by AI. This is the loop: AI writes flawed medical content for hospital websites, AI search tools treat it as authoritative, and the final result is patients make health decisions based on it. An audit of nearly...
$15 billion in security deposits: India's tenants are their landlords' cheapest lenders 16.07.2026 11:32
Tenants across India's six biggest metros have handed landlords Rs 1.26 trillion in security deposits, a new NoBroker study estimates. Around $15 billion of tenant money, refundable in name, sits in landlords' accounts earning interest for people it does not belong to. In this episode, host Snigdha Sharma ask what a deposit actually costs a renter, and arrives at a number: nearly a month's rent, e...
Cred’s first profitable quarter comes with a trade-off. No, not Kunal Shah 15.07.2026 10:18
Cred just reported its first profitable quarter. Meta invested 8,500 crore rupees. And Kunal Shah walked out the door. Eight years of questions about Cred's business model ended the moment it finally had answers. The design-first, exclusivity-obsessed fintech that rewarded creditworthy Indians with gold credit cards now makes most of its money from lending — the same way every other UPI app does....
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