Content Amplified

In this episode we interview Maurice Maxwell , the Digital Marketing Director at Hasura, a fast-growing developer tool company transitioning into the AI space. What you'll learn in this episode: Why understanding your audience determines whether to lead with video or text The surprising reason video content tends to outperform long-form articles in B2B Maurice’s full content repurposing workf...

In this episode we interview Seth Nickerson , a seasoned SEO expert and Partner at IDX, a digital agency specializing in performance marketing and corporate communications. What you'll learn in this episode: How AI Overviews on Google are reshaping search traffic and user behavior Why traditional SEO tactics are becoming less effective and what to do instead The growing impact of zero-click s...

In this episode we interview Raveena Nijjar Arora , Content Marketing Manager at DAXKO Technologies. Raveena shares her vibrant journey from ghostwriting poetry to leading content strategy for a tech firm, unpacking the principles that transform ordinary content into magnetic storytelling that resonates deeply with readers. What you'll learn in this episode: Why writing for relatability creat...

In this episode we interview Chanelle Grimm , Venue Marketing Director at Monumental Sports and Entertainment. She shares how her team brings life, creativity, and virality to the Capital One Arena experience—online and off. What you'll learn in this episode: How one viral TikTok post sparked a full-fledged content series from behind the scenes of Capital One Arena The creative process of tur...

In this episode we interview Logan Clifford , Head of Marketing at Solutionreach, a leading platform in patient engagement for healthcare practices. Logan shares his perspective on why branding, once dismissed as fluff in SaaS, has become essential again—and how marketers can make a tangible case for its value. What you'll learn in this episode: Why branding was once seen as a liability—and w...

In this episode we interview Casey Cheshire , founder of Ringmaster Conversational Marketing. What you'll learn in this episode: Why most marketing content fails to connect—and how to fix it How “connection casting” flips the podcasting model on its head The reason AI hallucinations mirror human marketing habits How to create customer-led content without relying on flawed surveys Tactical ste...

In this episode we interview Ben Larrison , Senior Director, Brand and Content Marketing at Basis Technologies and former touring performer with Second City. What you'll learn in this episode: How improv principles like "yes, and…” can sharpen your marketing instincts Why audience connection is a listening game, not a shouting match Lessons from the stage: turning laughter into trust and...

In this episode, we interview Jared Ward , founder and CEO of Luminous, a purpose-built operating system for modern commerce. What you'll learn in this episode: How Jared scaled Luminous from 10 to over 100 paying customers using content-led growth. Why storytelling outperformed traditional sales tactics like cold emailing. Tactical steps for creating high-converting bottom-of-funnel video co...

In this episode we interview Bronson Dameron , Director of Content at AwardCo. Bronson shares lessons from nearly six years of scaling content inside a fast-growing organization — from startup-sized scrappiness to enterprise-level strategy. What you'll learn in this episode: Why saying “yes, but” may be the most important leadership tool in content marketing How to prioritize projects that ac...

In this episode we interview Mason Cosby , founder of Scrappy ABM and host of the Scrappy ABM podcast . Mason brings years of experience and over 300 podcast episodes focused on Account-Based Marketing (ABM) to this energetic and insight-packed conversation. What you'll learn in this episode: Why 50% of ABM messaging should be universal—and the other 50% deeply personalized The real role of c...

In this episode we interview Caroline Egan , Head of Content at New Breed, a HubSpot Elite Partner. What you'll learn in this episode: How to turn forgotten client relationships into million-dollar deals using targeted content Why SEO isn’t always the answer—and what to do instead How to transform free third-party research into compelling thought leadership A tactical system for tracking insi...

In this episode we interview Blake Harbison , content creator and video marketing specialist at Peachtree Entertainment. What you'll learn in this episode: The three content pillars that guide Blake’s video strategy Why emotional resonance is the most powerful marketing tool How to capture attention in the first three seconds of a video Tips for small businesses creating content with just a p...

In this episode, we interview Mary Hart , Senior Content Marketing Manager at Locus Robotics. With over four years of experience at the company and a deep background in B2B tech, Mary shares how she elevates brand credibility through authentic thought leadership. What you'll learn in this episode: How to turn internal experts into industry voices without forcing them to write Why short podcas...

In this episode we interview Ting Ting , Head of Marketing at Orum, a Series B startup transforming sales tech through real-time, phone-based pipeline generation. What you'll learn in this episode: Why authenticity now outweighs polish in B2B marketing How consumer trends are reshaping professional content strategies Tactical ways to blend thought leadership with brand messaging The art of em...

In this episode we interview Brad Burgess , a seasoned marketing leader with 25 years at IST, where he’s helped scale the company through the power of authentic storytelling and employee advocacy. What you'll learn in this episode: Why employee personal brands can outperform corporate channels How to encourage authentic participation without micromanaging content Simple systems to help employ...

In this episode we interview Carolyn Ford , VP of Global Marketing and host of the Tech Transforms podcast. What you'll learn in this episode: Why authentic thought leadership begins with people who actually have thoughts How to identify and cultivate real thought leaders inside your organization The danger of drifting into product promotion instead of solving real problems Creative ways to e...

In this episode we interview Denise Berkhalter , National Director of Communications at the Network for Teaching Entrepreneurship (NFTE), and Anastasiia Kuchyska , Digital Communications Coordinator at NFTE . What you'll learn in this episode: Why hiring people with heart, soul, and strategy fuels nonprofit success How to create a culture where mistakes are lessons, not liabilities Tactics to...

In this episode we interview Joseph Lapin , founder of Campbell Learn , and Daniel Liebeskind , co-founder and CEO of Topia . What you'll learn in this episode: Why storytelling isn’t just marketing fluff—it’s essential for business success, especially in higher education. How narrative can dramatically reduce customer acquisition costs and increase lifetime value. The transformative role of...

In this episode we interview Kaitlin Waite , Director of Global Partner Marketing at Expel. What you'll learn in this episode: How to craft content partners actually want to use—not just what marketing wants to give them Why personalized outreach often beats automated newsletters The two content formats partners request most—and why one is surprisingly underused How to build a feedback loop w...

In this episode we interview Elizabeth Nerland , Senior Director of Strategic Communications at Chugach Government Solutions. What you'll learn in this episode: How to organize your marketing channels using the ROPE framework: Rented, Owned, Paid, and Earned media Why relying solely on rented platforms like social media puts your business at risk The importance of owning your audience through...

In this episode we interview Kimberly Hallman , Senior Vice President of Institutional Marketing at 160over90, a branding and cultural marketing agency. Kim works with colleges and universities to help them articulate their unique identity and communicate with clarity and impact. What you'll learn in this episode: How to recognize the signs of diluted, broad messaging that fails to connect A...

In this episode we interview Kelly Cheng , CMO at Goldcast, a video AI content platform and former marketer at Wistia. What you'll learn in this episode: Why mind share—not intent—is where great marketing starts How video can build trust and amplify authentic brand presence The right way to repurpose video for maximum content reach Why AI only works when it starts with human insight How marke...

In this episode Benjamin Ard breaks down the week’s most important updates in artificial intelligence and what they actually mean for marketers looking to move fast, stay relevant, and work smarter. What you'll learn in this episode: Why OpenAI’s move to open source a language model could give marketers more control and fewer API costs How ChatGPT’s image generation upgrade changes the game f...

In this episode we interview Evan Fehler , a seasoned B2B SaaS marketer now working with Directive, a performance marketing agency serving high-growth SaaS brands. What you'll learn in this episode: Why most companies misread their paid ad performance—and how to fix it A simple 3-part framework to revive underperforming ad strategies How layering attribution methods revealed $1.78 ROI for eve...

In this episode we interview Kathleen (Waters) Bunshoft , a senior growth marketing and demand generation leader with a focus on revenue and a passion for team happiness. What you'll learn in this episode: Why revisiting your ICP’s mindset—not just their title—unlocks better content performance How outdated attribution models are breaking your growth strategy (and what to use instead) How to...