Your Business Story

Part of the Curious Business Story Series Growing up, when I heard the phrase “rebel spirit,” I thought of something pretty different from what Ann Bennett is going to talk about on today’s episode. I promise, there will be no exorcisms required. Do you want to learn more about that inner voice you are sometimes tempted to ignore? During today’s show with Renegade Branding’s founder, we are going...

Today, we're going to think back in time and we're going to go back to the original method that I use to create this podcast. We're going to make some pretty shocking announcements in this episode, but I'm also going to help you think about whether or not you should be making shocking announcements. Because it's time to get laser focused on your why so that you know which steps make sense for your...

When Sara said goodbye to the corporate world after 20 years, she knew she wanted a change that allowed her to be there for her boys more often. Because we all know that kids grow up too fast. There isn’t anything we can do about this, I’ve checked. Now, Sara uses her behind the scenes curiosity to build systems that help her 1:1 clients sell out their courses and private packages. Have you ever w...

Curiosity is an important tool in anyone’s marketing tool belt. And when we use curiosity to draw people in, we have to cause a disconnect between the things they know and the things they want to know. This is why curiosity-based headlines and copy will grab the attention of your unique purchasers so that they read or click to find out what information fills that gap. Motivated by this principle,...

Part of the Curious Business Story Series What can a bestselling fiction author who specializes in steampunk and urban fantasy teach us about how our brains work? A ton, actually. When I first met Anne, I was super intimidated. She understands so much about so many things, the only action I could think to take in response to her awesomeness was ask her to come on the show. And especially for this...

Have you ever wondered how you can use curiosity to grow as an expert? That’s what this episode is going to talk about. Because being curious isn’t as bothersome or annoying as you might think, and we’re going to discuss why it isn’t. Plus, we’re going to chat about how being curious can make you even better at what you’re already amazing at. To learn exactly how and why copywriting works in Krist...

Have you ever wondered what your brain can really do for itself? On today’s episode, we get curious about Scott Warrick and his business story because Scott did something amazing. He was able to rewire and repair his own brain back from PTSD to about 85%. If that’s not interesting enough, he also discovered a way to create a thriving multi-tier business from his experiences. Now, he helps humans a...

There are 3 best practices that will help you write for your business better, but there’s a catch. Most people aren’t willing to practice them. Why? Because they can feel intimidating at first. In today’s episode, I’m going to teach you how to make friends with these writing practices so that you can stand out above the other people, the people who won’t work through their fear when it comes to cr...

Have you ever wondered if there was a way to look at inclusion by evaluating data? I definitely have, and on this episode Dr. Laura Star is going to tell us all about how as she discusses her business and her new book: Evidence Based Inclusion; It’s Time to Focus on the Right Needle Are you ready to look at inclusivity and equity through a new lens? Then you don't want to miss our time together. T...

Have you ever wondered how people can run a webinar once a week, or show up as a guest on a podcast episode and get a huge influx of new people wanting to work with them? Well, what you don’t see is the time, money, and energy it took them to create systems that support them even after they’ve stopped streaming or talking. Today, we’re going to talk about how we can use well-planned words to build...

Are you ready to be challenged like you've never been challenged before? In this episode we're going to talk to mental toughness coach and cold plunge aficionado Austra Putnina, whose story and life experience will give you the inspiration you need to take your next big, brave step. To connect with Austra, you can find her on LinkedIn here: https://www.linkedin.com/in/austra-putnina/ And to find o...

It’s time to uncover the secrets successful copywriters use to write words that actually convert. Pretending is exhausting, and you need to be able to sustain. It's important for your business voice to sound like you, because if you don’t, you’ll attract people who like the fake voice you’re using and working with them will feel super hard. Again, you need to be able to sustain. In this episode, I...

Have you ever sat there, staring at some random list you just made as you attempt to organize your thoughts? You know your business language isn't communicating what you want, but you don't know how to change that. It's frustrating. It brings up feelings that bulldoze your confidence. But that isn't the way it was meant to be. Orly Zeewy is known for her unique ability to make fuzzy clear. In this...

Have you ever wondered how your favorite business influencers show up so consistently? Do you wonder if that consistency leads to big visibility for them? In today’s episode we’re going to talk about consistency versus visibility. If you can only have one, which one should you choose? Or is this all a trick so that I can help you grow your business just by believing in you? You’ll have to listen t...

Have you ever thought "I can do this better and cheaper" and then actually followed through on your intuition? In this episode, you’ll discover how Desiree Grimaldi decided to trust herself in a male-dominated industry to get her clients amazing results. Because SEO matters, and probably even more than you think. To connect with Desiree, check out her website here: https://1x1impression.com/ And t...

Have you ever needed a reminder to help you believe that the expert advice and professional services you provide are worth people’s time and money? Prepare to be convinced. In this episode I’m going to remind you of all you’ve walked through to get to where you are, and help you to believe that. The single most important thing for your business, no matter whether you make and sell churros, work as...

Do you ever wonder if you can be successful in the business world and still care about individual people without getting exhausted? The way Kristy manages to do this is nothing short of a miracle. Kristy Tyson has one of the most impressive resumes I have ever seen—but the reason why I love her and wanted to have her on the show is because of her big heart.  Don't miss this episode where Kris...

Confused people don’t purchase! This one, universal truth, should be at the foundation of any business messaging/writing. In today’s episode, you are going to learn how a diaper-rash cream was able to reach a selling market segment where demand already existed without having to change their messaging at all. Because you need to stay consistent in every single business conversation you have, whethe...

Have you ever heard that saying about women wanting "to have it all"? Yeah, it irritates me too. And in this episode of Your Business Story, Abidemi Marsh is going to take on that phrase, and so much more, as we talk about female empowerment. Are you ready to get the information you need to succeed not just at work, but in every area of your life? To connect with Abidemi to find out how you can ta...

Can going viral really help my business grow? First, we have to define what the word ‘viral’ means. Then, we need to explore what support systems virality needs in order to earn you actual clients or customers. Finally, we need to go through what each different platform and what virality can contribute to your business on these various online spaces. Because you need to know whether trying to go v...

Are you ready to forgive your past self and embrace the wisdom your flaws have brought into your professional life? In this episode, Melissa Carson, helps us all understand how to step into all we’re meant to be by helping us make space for thinking and creativity through holistic approaches. Because real leaders aren’t perfect, and they own their imperfections. To connect with Melissa and get hel...

As a story-obsessed marketing expert, a lot of people think that I’m super excited about StoryBrand. But one of the things I’ve noticed over the last month was that a lot of the people who need my help have already worked with StoryBrand and been left unsatisfied. With that in mind, I decided to do some research to find out what the issues are with StoryBrand’s marketing techniques, and whether or...

What if you could use proven research to improve your business relationships while building better work safety? Now you can! On today’s show, Rebecca Leder is going to share about her research-based approach to strengthening your relationships at work for both employees and employers. And all while creating a safer space where individual creativity can be harnessed into increased productivity and...

There is a lot of hype around having your own book, and over the last 10 years, I’ve seen a lot of people and companies make promises about how having a book can get you a crap ton of money. I have yet to see most of those people or companies deliver on that promise. But the truth is, not every business is at a stage where using the time and financial resources it takes to create a book is the nex...

Have you ever wondered how being a podcast guest could help or hurt you as a business owner? Today’s guest, Anastasia Lipske, is a podcast booking agent who helps her clients get proven results by helping them know which carefully vetted podcast to apply to. Because even one podcast that isn’t a good fit for your brand can damage your messaging. One resource Anastasia is excited for you to have is...