Wisdom Journey

Being an expert doesn’t automatically mean you have a great book. The strongest books start with a clear idea, a specific reader, and an understanding of what you want the book to accomplish after someone finishes reading it. In this episode, ghostwriter, publisher, and content strategist Kristin Clark breaks down how founders, executives, and experts can turn years of knowledge into a focused boo...

Paid advertising can grow a strong business, but it can also expose everything that was already broken. A weak offer, poor tracking, low conversion rates, bad creative, or the wrong business economics don’t disappear when you spend more—they become more expensive. In this episode, Matthew Slaymaker, founder of Slaymaker Marketing, explains what businesses should understand before scaling Google, M...

Building a business for 15 years takes more than a good idea. It requires discipline when things slow down, relationships that survive beyond individual transactions, and the willingness to keep showing up when circumstances change. In this episode, Mike Barefoot shares lessons from more than three decades in martial arts and 27 years in the staffing industry. We explore how customer service shape...

For a local business, getting found online is only half the job. Your website, SEO, and content still have to convince a homeowner that you understand their problem and are the right person to solve it. In this episode, Kyle Bailey, founder of Frontburner Marketing, shares lessons from his journey from working in the trades to building a marketing agency focused on home service businesses. We expl...

Paid media gets much harder when a customer doesn’t click an ad and buy five minutes later. In B2B, a deal might take months or even a year, involve several decision-makers, and pass through multiple touchpoints before revenue ever appears. In this episode, Dominick DeJoy, founder of Osric Digital, breaks down what B2B paid media actually looks like for SaaS, fintech, and professional services com...

Most entrepreneurs know they need to sell, but many hate the way selling feels. Pressure, scripts, manipulation, fear of rejection, and the constant need to “close” can make sales feel completely disconnected from why they started their business in the first place. In this episode, sales trainer Marc Von Musser explains why the modern buyer has developed stronger defenses against traditional sales...

You can know what to do, have the right information, and still find yourself hesitating when it’s time to charge more, become more visible, take a risk, or step into a bigger version of yourself. Sometimes the real obstacle isn’t another strategy—it’s the beliefs quietly shaping what you think is possible. In this episode, leadership and communication expert Stan Lewis explains his idea of “mental...

What if burnout isn’t really a productivity problem? For many clinicians and helping professionals, exhaustion gets treated as something to fix with better schedules, stronger boundaries, or more discipline—but Helen Malinowski argues the problem can run much deeper. In this episode, Helen shares how she went from “bone-deep exhaustion” and dreading work to using somatic practices to rethink the w...

What happens when you’ve spent years building a trusted brand, but the way customers discover and buy products changes around you? Moving into e-commerce isn’t as simple as listing products on Amazon—especially when pricing, margins, existing partners, and brand reputation are at stake. In this episode, Joshua Lee, founder of First Light Studios, explains how established and legacy brands can tran...

At some point, the habits that helped a founder build the business can become the very things holding it back. Every decision still runs through them, the team keeps asking questions, hours get longer, and adding more sales only creates more pressure. In this episode, fractional operations leader Bryan Baker explains what he calls the “founder ceiling” and how business owners can move from being t...

What if your podcast got 100,000 downloads—and almost none of them helped your business? John Katsavos learned that lesson after paying for a huge spike in downloads that disappeared the moment he stopped paying. In this episode, John shares how that experience changed the way he thinks about podcast growth, audience building, monetization, and systems. We break down why downloads and subscribers...

When everyone can create content with AI, simply publishing more isn’t enough. If your podcast, website, social posts, or marketing sound like everyone else’s, the problem may not be your content strategy—it may be your story. Paul Furiga spent two decades in journalism before bringing those storytelling skills into PR and marketing. In this episode, we explore his “Capital S Story” framework: the...

Get all the behind the scenes of what I am working and join the mastermind for free here. https://wisdom.beehiiv.com/subscribe I’ve been trying to do too many things at once, and it’s been slowing me down. In this episode, I talk through how I’m simplifying my business around content, warm outreach, collaborations, case studies, and a few daily actions I can actually stick to. The goal isn’t to bu...

Get all the behind the scenes of what I am working and join the mastermind for free here. https://wisdom.beehiiv.com/subscribe I’m documenting my attempt to build online income from scratch. In this video, I break down the projects I’m betting on, why I’m going all-in on daily content, and the system I’m building to track whether the work actually leads to income. Chapters 00:00 Building online in...

In this episode, I sit down with Georg Svidlov, founder and CEO of Beyond Welcome, a cutting-edge lifecycle marketing agency specializing in e-commerce. Together, we dive deep into the world of marketing automation, exploring how AI is reshaping customer retention, email strategies, and operational efficiency for online businesses. Georg shares powerful case studies from global brands and demystif...

What if your next big business idea was hiding in plain sight—right in your daily annoyances? In this episode, I sit down with inventor and engineer Bob Labbe, whose decades in industrial problem-solving led him to create the Ultimate Drink Coaster from a simple, relatable frustration. Bob shares his journey from a ruined silk tie to developing, prototyping, patenting, and marketing a product that...

In this episode, I sit down with Delphia Howze—CEO of D. Howze Solutions, author of "Including You," and a seasoned inclusion strategist with over two decades of HR and leadership experience. Together, we dive deep into why inclusion is far more than a corporate buzzword, how it impacts every business (large or small), and real-world steps to practice inclusion with intention. Delphia sh...

On this episode, I sit down with James Lang, managing partner at Overlang Venture Partners and former COO of a MedTech company that scaled to over $20 million in revenue. James pulls back the curtain on what it really takes to harness AI for sustainable growth—not just as a trendy buzzword, but as a strategic asset that increases your business’s value, protects your data, and empowers your team. W...

Want to know why your online business isn’t scaling—no matter how hard you hustle? In this episode, I sit down with marketing systems specialist Arturas Tarasevicius, whose work has powered $150M in revenue and scaled companies from 200 to 500 employees. Arturas breaks down the invisible systems that fuel real business growth—from fixing backend workflows to mastering the art of lead generation, s...

AI-powered search is transforming how people find businesses online—quickly, and for good. In this episode, I sit down with AI search expert Michael Buckbee, co-founder of Knowatoa, to break down why AI-driven tools like ChatGPT, Perplexity, and Google Gemini are changing the rules of visibility, discovery, and conversion. We discuss why traditional SEO may no longer cut it, how to protect your br...

Building a brand is about more than compliance and checklists—it's about genuine communication, connection, and creating a welcoming experience for everyone. In this episode, I sit down with Maxwell Ivey, known as The Blind Blogger, a serial entrepreneur, author, speaker, and accessibility consultant with over 15 years of expertise. We dive deep into inclusive design, alt text, accessible tools, a...

I’m starting a bold challenge: building a portfolio of media and online businesses toward $10M in annual recurring revenue — and documenting the journey in public. This is the rough beginning: the businesses I’m working on, the systems I need to build, the marketing playbook I’m testing, and why I want to document the real work, mistakes, wins, and lessons along the way. Join my newsletter for beh...

In this episode, I sit down with international coach and behavioral strategist Pascal Mbo'A to dive deep into the practical side of self-awareness for entrepreneurs and leaders. Pascal Mbo'A, creator of the Visionary Mastery Method, shares actionable frameworks on how to uncover your natural wiring and use it as a reliable engine for business growth and personal transformation. We talk abo...

Ever worry that email marketing is dead? On this episode, I’m joined by Tanya Brody—a full stack direct response copywriter and email marketing consultant with over a decade of experience helping businesses transform neglected subscriber lists into loyal customers and sales. We break down the exact steps to start your first profitable email list from scratch, revive one that's gone cold, and o...

In this episode, I sit down with Michael DiMaria, the founder of Madman Marketing and one of the clearest voices in honest, no-hype digital marketing. We dig into the real secrets behind sustainable growth—why giving away your best strategies (for free!) actually sets you apart, how to win clients without a big budget, and what most founders get totally wrong about SEO, AI, and building trust with...