Chris Whyte | Kodu
WHY DESIGN?
Why Design is a podcast exploring the stories behind hardware and physical product development. Hosted by Chris Whyte, founder of Kodu, the show dives into the journeys of founders, senior design leaders, and engineers shaping people and planet-friendly products. Formerly "The Design Journeys Podcast", each episode uncovers pivotal career moments, lessons learned, and behind-the-scenes insights from industry experts. Whether you’re a designer, engineer, or simply curious about how great hardware products come to life, Why Design offers real stories, actionable advice, and inspiration for anyon...
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Épisodes
Consulting for Impact: Michael Bambino on Design and Brand Strategy 30.10.2024 55:21
Episode 16 of The Design Journeys Podcast hosted by Chris Whyte. New episodes every Wednesday! In this episode, Chris Whyte speaks with Michael Bambino, founder and creative director of Facility, a design consultancy that brings a strategic, brand-driven approach to product design. Michael shares his unique career journey from engineering and freelance design to launching his own consultancy, emph...
Tim Maclean | From Dyson to Founding a Design Consultancy: Lessons in Innovation and Resilience 16.10.2024 57:25
Episode 15 of The Design Journeys Podcast hosted by Chris Whyte. New episodes every other Wednesday! In this episode, Chris Whyte chats with Tim Maclean, founder of Cognate, a design consultancy based in Bath. Tim's journey spans decades of experience in the design and engineering field, from Avon Rubber to Herman Miller and Dyson. He shares insights on his varied career, the challenges of switchi...
Mark Joynson-Bickerstaffe on Designing with Purpose: Sustainability and Leadership in Product Development 02.10.2024 1:06:24
Episode 14 of The Design Journeys Podcast hosted by Chris Whyte. New episodes every other Wednesday! In this episode of The Design Journeys Podcast , host Chris Whyte speaks with Mark Joynson-Bickerstaffe, founder of Mark & May and former design leader at Dyson and Kohler. The conversation explores Mark's career journey, starting from his early influences, his time at Dyson during its startup...
Dale Backus on lessons learned building SmallHD to a market leader, selling and starting again. 18.09.2024 1:13:39
Episode 13 of The Design Journeys Podcast hosted by Chris Whyte. New episodes every other Wednesday! In this episode of the Design Journeys podcast, host Chris Whyte interviews Dale Backus, founder and CEO of Ohsnap, a company known for its innovative phone grip. Dale shares his journey from a marketing background to product design, detailing his experiences with Small HD, the challenges of transi...
From Kohler to Blendjet: William Gordon's Design Journey 04.09.2024 1:02:06
Episode 12 of The Design Journeys Podcast hosted by Chris Whyte. New episodes every other Wednesday! In this episode of the Design Journeys podcast, host Chris Whyte interviews William Gordon, Vice President of Design at Blendjet. They discuss William's journey in industrial design, his time at Kohler and SC Johnson, and the importance of building relationships in the design industry. William emph...
Tim Sharpe on how design can be a strategic advantage for non-design companies. 21.08.2024 58:41
Episode 11 of The Design Journeys Podcast hosted by Chris Whyte. New episodes every other Wednesday! In this episode of the Design Journeys podcast, host Chris Whyte interviews Tim Sharpe, co-founder of Better Normal, a consultancy focused on helping non-designers adopt a designer's mindset. Tim shares his career journey, which includes working in various countries and industries, such as consumer...
Emily Moyer on Embracing AI and The Importance of Relationship Building and Networking for Industrial Designers 07.08.2024 56:23
Episode 10 of the Design Journeys Podcast hosted by Chris Whyte. New episodes every other Wednesday! In this episode, host Chris Whyte interviews Emily Moyer, an independent industrial design strategy and innovation consultant. Emily has worked with big brands like L'Oreal and Nestle, as well as startups like Aura Home and Bark & Co. She shares her career journey and highlights the importance...
From Engineer to CEO: Ashley Sayed's Journey in Product Development Improving Supply Chains with SupliChainPro 24.07.2024 1:07:01
Episode 9 of the Design Journeys Podcast hosted by Chris Whyte. New episodes every other Wednesday! Ashley Sayed, CEO of Supply Chain Pro, shares his career journey in product development, from working at Sendo and Motorola to joining TomTom. He discusses the transition from engineer to strategic roles and the importance of connecting design and product development with manufacturing. Ashley also...
Tim Morton on The Importance of Constraints in Physical Product Design 10.07.2024 54:32
Episode 8 of the Design Journeys Podcast hosted by Chris Whyte. New episodes every other Wednesday! In this episode of the Design Journeys podcast, host Chris Whyte interviews Tim Morton, Director for Global Design North America for Husqvarna. They discuss Tim's career journey, starting with his studies in industrial design at the University of Wales and his time at Lego. Tim shares his exp...
Adrian Berry on the Challenges and Lessons in Business Development for Design Consultancies 26.06.2024 1:04:57
Episode 7 of the Design Journeys Podcast hosted by Chris Whyte. New episodes every other Wednesday! In this episode of the Design Journeys podcast, Chris Whyte interviews Adrian Berry, co-founder of Factory Design. They discuss Adrian's design journey, starting from his studies in engineering product design at London South Bank University to his time at Pentagram and Seymour Powell. Adrian shares...
Lea Stewart on Fulfillment and Growth in Your Work and Learning from Design Horror Stories 12.06.2024 54:59
Episode 6 of the Design Journeys Podcast hosted by Chris Whyte. New episodes every other Wednesday! On this episode we're joined by Lea Stewart. Lea Stewart, senior manager for baby and parenting products at Newell Brands, shares her career journey and insights in this episode. She discusses how she chose to study industrial design and the challenges she faced in finding job opportunities. Lea emp...
Improving Medical Devices for Home Use: Dr. Kristi Bartlett's Research - The Power of User Insights in Design and Innovation 29.05.2024 48:35
Episode 5 of the Design Journeys Podcast hosted by Chris Whyte. New episodes every other Wednesday! On this episode we're joined by Dr. Kristi Bartlett. Summary Dr. Kristi Bartlett, Assistant Professor at the University of Kentucky College of Design and Director of Product Development at Zibrio, discusses her career journey in medical device design and her passion for equality and gender bias in d...
Chris Johnson on his time at Speedo, FactoryDesign and writing his book "Design, Lead, Succeed" 15.05.2024 47:25
Episode 4 of the Design Journeys Podcast hosted by Chris Whyte. New episodes every other Wednesday! On this episode we're joined by Chris Johnson. Summary Chris Johnson discusses his journey from studying transportation design at Coventry University to working at design consultancies, Bombardier, and eventually joining Speedo. He shares his experiences and highlights, including working on the icon...
Stefan Bridges' journey from designing Concorde interiors at FactoryDesign to Head of Design at Redbull 01.05.2024 43:26
Episode 3 of The Design Journeys Podcast hosted by Chris Whyte at Kodu. New episodes every other Wednesday! On this episode we were joined by Stefan Bridges, Head of Creative Design at Redbull. Our conversation covered a range of topics, including Stefan Bridges' experiences working at Factory Design, McLaren, and Red Bull. Bridges discussed his decision to join Factory Design after being inspired...
The importance of inclusive design and how passionate people propel mission-led businesses towards their goals with Tom Malloy - Principal Designer and Inclusive Design Lead at Elvie 17.04.2024 52:41
Episode 2 of the Design Journeys Podcast hosted by Chris Whyte. New episodes every other Wednesday! On this episode we're joined by Tom Malloy. Tom, a principal designer at Elvie, shares his journey in industrial design and his passion for inclusive design. He emphasizes the importance of being passionate about a cause or mission when applying for a job. Tom also discusses the value of cover lette...
Geoff Baldwin | People, Places and Things | Working at IDEO and IDEO.org, setting up his own consultancy and sports business, overcoming doubt and imposter syndrome and much more! 03.04.2024 55:57
In this episode of the Design Journeys podcast, Chris Whyte interviews Jeff Baldwin, a creative leader and founder of People, Places, and Things. Jeff shares his journey in design, starting from his childhood fascination with shoes to his career at IDEO and IDEO.org. He discusses the importance of including people in the design process and designing with them, rather than for them. Jeff also talks...
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