Webcology

Rumour has it TikTok might have just bought a Virtual Reality company – Robert Scoble FB Tease The metaverse is quickly gentrifying from a virtually real place to a very real place. I think people really need to think about this space. UK, as part of Brexit to do away with many EU privacy laws, including the laws covering use of cookies. The plan is to create a more flexible data environment with...

Core Update Recovery – How do you know you’re on the right track? https://www.seroundtable.com/google-core-update-quality-changes-track-31940.html Keep Rollin’ Rollin’ Rollin’ Rollin’ – Google Spam Update still rolling out after three weeks https://www.seroundtable.com/google-link-spam-update-still-rolling-out-31948.html Google using H1 tag to form title tags https://www.seroundtable.com/google-he...

Maximize Discover results with the Max Image Preview tag. https://www.searchenginejournal.com/increase-google-traffic-with-max-image-preview-tag/416123/ Explaining Google’s new Work at Work or Lose at Home Pay Scale Plans https://finance.yahoo.com/news/pay-cut-google-employees-home-100348715.html In which Google gives three options on audit plans for Core Web Vitals. (First they say it’s a thing a...

Google: If You Remove A Part Of Your Site, The Site Will Rank Differently https://www.seroundtable.com/remove-part-of-site-google-seo-31854.html User Queries Help Google Determine What To Show In Knowledge Panels https://www.seroundtable.com/queries-google-knowledge-panels-31869.html Make Every feature Binary: A 135B parameter sparse neural network for massively improved search relevance https://w...

Webcology – July 29, 2021 We have another sad announcement to start the show with this week. Erik Stafford, the witty and well loved Creative Director at aimClear passed away last night. He had a heart attack two months short of his 48th birthday. If you grew up in Chicago in the 80s and 90s, you might have known him as the guerilla street artist, GEAR. Eric was a frequent writer and conference sp...

SEO Bob Gladstein – died last Friday at age 57. https://www.seroundtable.com/bob-gladstein-rip-31788.html Bob was one of the originals. He’s one of the guys who taught second gen superstars like Aaron Wall and Rand Fishkin. He was QWERTY in the early community spaces like Jill Whalen’s High Rankings Forums or the IHelpYou community. On Twitter he was @bubba_ji. His employer, Overdrive Interactive...

July 2021 Core Update is over https://www.searchenginejournal.com/google-july-2021-core-algorithm-update/413204/ seroundtable.com/google-local-core-update-31739.html Yandex SEO Comrad https://www.searchenginejournal.com/yandex-seo-guide/252885/ Google hit by fine by French Government https://www.searchenginejournal.com/google-fined-e500-million-for-french-news-negotiation-breach/413436/ News Corp...

Brand SERP optimisation and knowledge panel management with Jason Barnard This is a day of reflection and contemplation in Canada. Please take care wishing us a "happy Canada Day". Many Canadians are thinking about the buried history of cultural genocide and ethnic cleansing that made Canada. This month Canadians have been reminded of the tens of thousands of children of First Nations who...

Google puts all its policies on one page. https://www.seroundtable.com/google-search-content-policies-31648.html (list of all it covers) https://support.google.com/websearch/answer/10622781 Spam Updates – Spam Algo update ran yesterday, another scheduled for next month. https://www.seroundtable.com/google-search-spam-algorithm-update-june-23rd-31649.html Algo Updates don’t affect direct traffic ht...

Google Page Experience update is slowly rolling out. Will ratchet it up between now and end of August. https://developers.google.com/search/blog/2021/04/more-details-page-experience June 2021 Core Update v1 done. July 2021 Core Update V1.5 still to come Google serves 48% of all ad traffic on “fake” news sites - researchers Lia Bozarth and Ceren Budak at the University of Michigan School of Informa...

June 2021 Core Update:Lots of movement but this is a two part update so... Not really much to say. Google Search Central UnConference 2021 https://www.seroundtable.com/google-search-central-unconference-31568.html •June 21st, 11amET •Application to attend is necessary, space is limited Search ain’t Stable Sunshine https://www.seroundtable.com/google-never-be-stability-in-search-31566.html “Here&#3...

It’s almost the middle of the year! COVID is almost over in much of the developed world. A summer full of hope and opportunity is almost upon us and what does Google do? It hits us with a double whamy of a Core Update, the June/July 2021 Core Update. Thanks to Erika Varagouli (who has today’s coolest ever SEO name) SEMRush for naming Webcology the #1 podcast in a strong field to learn from. After...

Half the URLs Google is now crawling are HTTP/2 which saves a lot of bandwidth. This would affect your crawl budget. “Using stream multiplexing and header compression, the number of connections and the bandwidth have both gone down significantly. These improvements help both our crawling as well as your website serving infrastructure.” – John Mueller at Google I/O https://www.seroundtable.com/goog...

Half the URLs Google is now crawling are HTTP/2 which saves a lot of bandwidth. This would affect your crawl budget. “Using stream multiplexing and header compression, the number of connections and the bandwidth have both gone down significantly. These improvements help both our crawling as well as your website serving infrastructure.” – John Mueller at Google I/O https://www.seroundtable.com/goog...

Google I/O runs next Tuesday May 18 – Thursday May 20 – Open to everyone https://www.seroundtable.com/seo-related-sessions-at-google-i-o-31405.html https://events.google.com/io/?lng=en Preparing for page experience ranking Immersive storytelling on the web What's new in Search AMA: Web Vitals Schema.org markup validator is live https://www.seroundtable.com/schema-org-markup-validator-now-live-...

Trump’s Ban from Facebook continues for at least six more months. Oversight committee asks Facebook to clarify rules in light of how easy it is to pass disinformation and ferment sedition on the platform. The perma-ban from Twitter is, according to Twitter, permanent.  IP detection and content changes might not be penalizable.  What was once seen a cloaking might now be up to the perceived intent...

Canada’s Bill C10 described as a full blown assault on free expression online. What started as a way to ensure Canadian content continued to be shown on Canadian screens has turned into a hybrid monster that has grown bigger than the government grasps. Canada’s government intends to regulate all digital content that emulates broadcast so if it moves or speaks online, the government will have say o...

User Generated Reviews ,Trust Seals and New Page Experience Report in Search Console User Generated Reviews will likely not fare well. Expert reviews are where it’s at. https://www.seroundtable.com/user-generate-content-products-reviews-google-31261.html Trust Seals and marks are not good to EAT https://www.seroundtable.com/google-trust-seals-e-a-t-31270.html Do you need to optimize your entire si...

Google Research Paper Reveals a Shortcoming in Search | Wix and WordPress War Toronto COVID Update Roger Monti’s piece in SEJ Google Research Paper Reveals a Shortcoming in Search https://www.searchenginejournal.com/long-form-question-answering/402519/ Kim Kraus Berg is Back! Usability https://www.searchenginejournal.com/accessibility-search-human-experience-design/401983/?ver=401983X2 Wix and Wor...

Google Search Console adds RegEx and other Data Filters https://www.seroundtable.com/google-search-console-gains-regular-expressions-more-data-filters-31219.html Regular Expressions – RegEx (aka: Reginald Xavier) https://www.seroundtable.com/staging-sites-authenticated-user-passwords-block-google-31209.html Use a form of user-name / psw authentication as a wall between the web and your staging ser...

EAT Your Money, EAT Your Life | Core Web Vitals FAQ update Opening Day! The 2021 Baseball season opens today. The Jays play the Yanks – Go Jays Go   EAT Your Money, EAT Your Life, https://www.seroundtable.com/google-medical-commerce-sites-31181.html     Core Web Vitals FAQ update https://www.seroundtable.com/google-updates-core-web-vitals-page-experience-faqs-31174.html First posted in December 20...

interview with Mike Rhodes – Founder of Websavvy Mike Rhodes is a serial entrepreneur. Founder of one of Aus’s largest digital marketing firms, Websavvy, Rhodes had immigrated to Austrailia from the UK and founded and exited three other businesses before founding Websavvy in 2006. He is now a conference speaker, an investor, and a father. He joins us from Melbourne Austrailia. Ultimate guide to Go...

Vulnerablities everywhere and not a thought to think WordPress Eliminator Microsoft Exchange Google is looking for your feedback – Gary Illyes wrote on yesterday on Twitter Google was going to redo their Help docs on Robots text and robots tags https://www.seroundtable.com/google-to-update-robots-txt-robots-tags-help-docs-31102.html They already added information to the Meta Robots Directive help...

Lots of flux in Google’s Algo Stability https://www.seroundtable.com/google-search-ranking-update-last-night-31067.html   Technically and Practially Indexed https://www.seroundtable.com/google-technically-vs-practically-indexed-31058.html The Bureau of Internet Accessablilty says – Stop screwing with headings you screwheads https://www.boia.org/blog/why-headings-arent-simply-style-elements?fbclid=...

Rich Results Vanishing? Does Google Simply not trust your website? https://www.seroundtable.com/rich-results-site-wide-trust-issue-31024.html?fbclid=IwAR0NdT1scws9RAkUaUdOMWFqVZXGVrpVzt0oPPt65Ltos3B9sAkrvd9XG6w Google to stop tracking users after it abandons Cookies https://www.searchenginejournal.com/google-will-not-track-users-after-replacing-third-party-cookies/397739/?utm_source=facebook.com&a...