Video Edge: Course Creators Guide to Video Content Creation

Tracey Cook is a fellow podcaster. She helps creators launch, brand and market their podcasts for passion, purpose and profit from Perth in Western Australia. We talk about monetising our work and overcoming self-limiting beliefs. “You’re never too old to dream another dream” says Tracey. Her launch into video and podcasting began with appearing on a US reality tv show some 36 hours from home, whi...

Heidi Jensen is a Facebook and Instagram ad specialist, based in the US, but working for an Australian business – now that’s a commute! We talk about how easy Facebook marketing is to access, but how difficult it is for a beginner to have an impact. The system does not favour those with limited knowledge and a well considered strategy is required to make your advertising spend work for you. Heidi...

Biz Grow Master, Diana Lidstone hails all the way from Ontario – well, it’s a long way from Scotland! She’s been a business owner and working with coaches and consultants around the world, really helping them to grow their business. She typically works with the “overworked and overwhelmed!” Her journey into video began with hosting live events for women entrepreneurs, which she produced and hosted...

Kimba Cooper-Martin is a Gamification Specialist. In essence, she looks at what makes games compelling, what motivates people, and puts these concepts into non-game settings – mostly based around business. She was recently a guest speaker at the World’s Shortest Video Summit where she gave her gamification on video tip in just 60 seconds. Now 60 seconds isn’t very long so we gave Kimba the opportu...

Matt Stait is a martial arts and close body combat expert, turned TikTok and social media master, working with other businesses to leverage social media as whole, short form video, storytelling and branding. School wasn’t a place where Matt felt comfortable, in fact he describes it as a disaster, which makes gaining his Masters degree at the age of 50 a more amazing achievement. Starting out in co...

In this episode of the Video Production Academy Podcast I am joined by Andra Dediu to explore storytelling on video and in business. In her work she holds space for people to integrate spiritual experiences. She started off by studying history, and has always been a fan of stories and reading. Life experiences led her to Thailand where she discovered meditation and yoga which led her into transper...

Kristy, from Klean Eating With Kristy, is a Kitchen Confidence Coach. She talks about being raised in a home surrounded by food and where food was always the answer. As a young single parent she turned to food as a comfort for the love she was missing. At the age of 30 she made the life changing decision to explore food and find out more about them. Her work now is to walk that journey with other...

This is the first podcast recorded since moving house, so the new studio is a work in progress – and my audio is less than perfect! However, after 5 months I finally managed to pin down the lovely Nic Redman for a podcast chat! She is a voiceover artist and a spoken voice and accent coach with the most beautiful Irish accent, or as she would describe herself – a fully-fledged voice geek! So much s...

For a podcast about the impact of video on business, we start off with a very winding conversation about roads, traffic infrastructure and weather. This interview was originally recorded in April of ’22 when it was still cold and snowy in Scotland. Alex describes himself as a coach, speaker and marketer – he’s an ideas guy. Previously a pharmacist, Alex now coaches pharmacists and has a virtual st...

Meilin started off at an early age as a photographer with a keen eye for composition. A variety of influences including Japanese philosophy, and later native American philosophy led Meilin to learn about healing and who she is in the world. Having moved back to Germany from the US, Meilin took part in a 30-day video challenge. She loved the spontaneity of live video and started to use video as par...

Hannah shunned university to join the family business in Malta. Imagine as an 18 year old, travelling the world on business trips, with boardrooms filled with stuffy suits! Not feeling the fulfilment that she needed, Hannah left to travel, volunteer and work with social enterprises, a journey that took her to Nepal, where she has created a permanent life. Her online journey began with blogging and...

340,000 words. That’s how many words you will write in a year if you simply write a small amount of web content, blogs and social media posts. Creating compelling messaging for your video content is just as important as it is for writing, so is preparation and practice. Copywriting expert and coach, Victoria Brown’s passion is to turn this daunting task into something simple and fun through her FA...

Have you ever wondered what it takes to start and run multiple businesses, or even how that would come about? Nicolene Elhadad has this down to a tee. Beginning her first business with her husband straight from their honeymoon and in their garage, they now own and run 7 highly successful businesses, with an eighth one imminent. You’ve heard the phrase “see a need, fill a need?”. In Nicolene’s case...

It can be so difficult to know how to connect with your audience when creating videos - nobody likes feature bashing and we certainly don't want to be sold to, so what's the solution? But’s as Lee’s guest reveals, storytelling could be the solution to getting your message across in an engaging, non-salesy way. Bridget Aileen Sicsko is the founder of Exalted Publishing House, a podcast host and a v...

The most devastating loss is when you're heartbroken and it feels like nothing will ever be the same. You try to move on with your life, but tragedy still manages ways into our paths- even if they are beautiful people or perfect circumstances! How do we deal with this? We not only have to deal with this; we then rebuild ourselves again so that these events won't stop us from living fully. Lee’s gu...

In today's episode I interview Trina Gunzel about how she made her transition from teaching to a family-owned business consultancy. Trina shares how she got started in business consultancy, what motivated her to make the switch, and what role video played in her journey. She also discusses the challenges she faced along the way and offers advice for other educators who are considering making a sim...

There is something about Hollywood that seems to suck people in and never let them go. For Rick Toone, that was definitely the case. He started out behind the scenes in Hollywood, but eventually transitioned to becoming a successful business owner. His story is one of determination and perseverance, and it is definitely worth taking a closer look at. If you're wondering what it takes to make it in...

In this episode, you're going to hear the story of how Andrea Mason turned the most difficult start in life into an incredible triumph. In her 20 years as an expert in social work and psychology, Andrea "The Global Voice" Mason has helped countless people to find the road back into their lives. Her life's journey has been one of adventure and she is now sharing her story with the world through vid...

Jennifer Unangst, a special education school system insider and the founder of “ Parent to Pro ,” gives parents an inside look into navigating their way through this complex world so that they can feel confident in themselves as well-informed individuals. As a Board Certified Behavior Analyst (BCBA), Social Worker, and special needs mom who knows how hard it is to get necessary school supports, Je...

Eric Jones Jr is unique in the world, because he was born with club hands. Club-hand people are known for their short arms and weak shoulders which makes it hard to do most activities such as carrying groceries or pushing racks of clothing up stairs without assistance from someone else! With this condition comes an inner strength that not many others can boast about-- Eric's always had what some m...

Have you ever wondered how some people manage to turn their creative passions into successful careers? Nadja Saleh is a great example of someone who has done just that. Through hard work, passion, and a lot of creativity, she has carved out a career in video and film production that is both fulfilling and lucrative. In this episode we'll take a closer look at Nadja's story and explore what advice...

I definitely think Wanda is the type of person who likes to keep busy, and likes a challenge. She is the publisher and editor of 10 magazines, co-hosts a podcast and has recently started a YouTube channel. Wanda loves people, and gets energy from being around others. She is a natural motivator, always encouraging those around her to pursue their dreams. Her enthusiasm is contagious. During the pod...

Are you a veteran transitioning back to civilian life? If so, you're not alone. According to the United States Department of Veterans Affairs, there are nearly 20 million veterans in the United States. While the transition process can be difficult, it's also an exciting time full of possibilities. One of those possibilities is entrepreneurship. As a veteran, you have unique skills and perspectives...

In this industry, it's becoming more and more difficult to get your message across in a way that people will understand or care about. And with the rise of texting and social media, we're seeing less face-to-face interaction which means that we can't rely on our natural facial expressions to help readers and viewers connect with what you're saying. Which means that you need a visual aid - somethin...

When Amanda Kijek decided to become a business coach, she knew that she would have to use webinars as a way to reach more people and grow her business. She tested different strategies, and found that using slides only had a limited impact on her conversion rate. However, when she started showing her face on camera, she saw a huge increase in sales! In this blog post, we will discuss Amanda's succe...