Elena Iordache Stoica
Value-driven Marketing
B2B marketing that gets results today is customer-centric: focused on educating, advising potential customers and providing value. Companies that win focus on the long run instead of short-term marketing tactics and immediate ROI. I aim to bring in the spotlight such marketing leaders and discover how they grow their companies by playing the long game of value creation in marketing. This podcast is produced by STOICA.CO, a web design and technology agency for B2B tech brands that want to transform their website into their most powerful marketing asset.
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Épisodes
Episode #2 with Miruna Dragomir, Planable 15.04.2022 34:53
How to drive value and attention in the crowded space of marketing technology. With Miruna Dragomir, CMO at Planable, a content collaboration platform for social media teams. Listen to discover: How Planable creates value for their customers and audience, through their marketing Why value creation has to intersect with what you do as a business - and how to keep your team accountable How Miruna an...
Episode #1 with Nicole Lontzek, CELUS.IO 06.04.2022 37:41
How to stay authentic and build trust when marketing a complex product to a technical audience. With Nicole Lontzek , Head of Marketing at CELUS.IO
Welcome to Value-driven Marketing Podcast 22.03.2022 2:12
Welcome to Value-driven Marketing Podcast: discover why we created the show and what to expect from it.
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