unReactive

In the penultimate episode of our strategy miniseries, Jeff & Kyle discuss the three pillars of inputs you should be gathering to influence your strategy creation process.

In episode 2 of our mini series on strategy creation, Jeff & Kyle discuss what they see as the meat of the strategy creation process, and some of the mistakes they see marketing leaders make.

Today we're kicking off a mini-series on marketing strategy with an episode about the definition of strategy itself. What is strategy? Why is it intimidating? Why do we make it so complicated? Resources & References: ⁠upMarketer⁠ ⁠ ⁠The 1 Sentence Marketing Strategy format⁠ ⁠Kyle's LinkedIn⁠ ⁠Jeff's LinkedIn

Hiring the right people for the right roles can make or break a marketing department. Kyle and Jeff examine some of the struggles a marketing leader can face in hiring, and give insights on how to make the best hiring decisions possible. Topics Covered: Common hiring mistakes and misconceptions Hiring based on expectations (which roles & skillsets you’re “supposed” to have). Hiring as a reacti...

Jeff & Kyle dive into a listener submitted question about what a marketing leader can do when the values of their organization may not align with their own.

Marketing has evolved from the days of the Four P's, but not necessarily in a good way. Kyle & Jeff discuss the role of marketing in today's organizations, and what they believe needs to change.

From the increasing importance of marketing, to the influx of MarTech tools and data, Jeff & Kyle chart how marketing came to be so complex and what a marketing leader can do about it.

The average senior leader spends 23 hours a week in meetings. That leaves 17 hours to do your actual job. Kyle & Jeff discuss the rampant spread of meetings across marketing leaders calendars, and what you might be able to do to reclaim some (or a lot) of that time for you and your team.

Can anything be done when your boss doesn't understand the work your team dedicates their days to? Kyle & Jeff discuss, and offer three (and a half) steps you can take to build alignment with your marketing-oblivious boss.

There's not a marketer alive that wouldn't love to be able to attribute every dollar they've spent on marketing directly to revenue, but it's just not possible. Kyle & Jeff explore an example scenario highlighting the difficulties of marketing attribution, and offer some strategies to make attribution less of a concern.

Do you have time built into your day to do the sort of high-level thinking that can take your work to the next level? Jeff & Kyle discuss the importance of building "slack time" into your schedule — unstructured time that lets your brain start making big picture connections — along with some tips and tricks to make slack time work for you.

Good planning means very little if your department isn't set up to follow through on priorities. Kyle & Jeff explore why that's so hard to do, and offer a framework for understanding why your day-to-day work likely doesn't match the work you've determined to have the most impact.