Ultimate Sync Sessions

Ultimate Sync Access | Latinx Ads Episode 4: Wait… I’m a Music Supervisor! In this episode, the discussion explores the intersection of music and advertising. Music supervisor Sam Parvin reflects on her career journey, from working in a recording studio to unknowingly stepping into the role of a music supervisor—only realising it when someone pointed it out to her. Sam shares key insights into the...

Ultimate Sync Access | Latin x Ads Episode 03: Brooklyn Nights at Lucky Cat In this episode Lilah shares her journey of opening and later selling a bar, reflecting on the entrepreneurial spirit that runs in their family. She discusses the vibrant business scene in Williamsburg, where connections and resource-sharing made ventures affordable. Lilah also touches on the challenges of running a busine...

Ultimate Sync Access | Latin x Ads Episode 02: Atlanta Vs LA - The Sounds That Shaped Me Sam Parvin talks about her musical upbringing in Atlanta, a city rich in music culture. Sam shares how her parents, particularly her mother, influenced her diverse musical taste, from classic rock to discovering new artists. She reminisces about attending concerts and festivals like Music Midtown from a young...

Ultimate Sync Access | Latin x Ads Episode 1: Roots, Rhythms and 90s Vibez in LA In this episode, Sam Parvin introduces herself, sharing her journey from working in a recording studio in Atlanta to managing global music assets for Coca-Cola. She discusses how she founded her own agency, helping brands effectively use music in advertising. Lilah Obregon-Wilson talks about her Latin American roots a...

The Latin x Ads Podcast features music supervisors Lilah Obregon-Wilson (Disco Cha Cha, USA) and Sam Parvin (Parvin Music, Mexico) as they discuss their experiences in the industry. This podcast delves into the intersection of music, branding, and advertising, particularly in the Latin American market. Lilah shares her journey into music supervision, including her early work with Coca-Cola and Spo...

🔥 Ultimate Sync Access | The Sound of Influence: Music, Media, and Culture | Episode 5: Mental Health, Cancel Culture & the Future of Music | Featuring: Everton Lewis Jr. & Matthew Evertsen The music industry is evolving at a rapid pace, but with that evolution comes new pressures, challenges, and cultural shifts that impact artists, supervisors, and executives alike. From the mental heal...

🔥 Ultimate Sync Access | The Sound of Influence: Music, Media, and Culture | Episode 4: The Music Supervision Hustle Featuring: Everton Lewis Jr. & Matthew Evertsen Music supervision isn’t just about picking the perfect track—it’s about hustling, adapting, and staying ahead in an ever-changing industry . From working across multiple time zones to handling last-minute sync clearances, the grin...

Trailer Description for The Sound of Influence: Music, Media, and Culture Here’s a sneak peek from the debut episode of The Ultimate Sync Sessions podcast, featuring special guests Everton Lewis Jr. , Music Supervisor at Wracket Music Supervision Inc. (Canada), and Matthew Evertsen , Music Supervisor at Ronin (New York). In this exclusive episode, Everton and Matthew share their journeys in the mu...

🔥 Ultimate Sync Access | The Sound of Influence: Music, Media, and Culture Episode 2: Behind the Sync – Eli Roth’s Thanksgiving & Victoria’s Secret Featuring: Everton Lewis Jr. & Matthew Evertsen Episode 2 of Ultimate Sync Access takes you inside two high-profile sync projects that showcase the art of music supervision at the highest level —Eli Roth’s horror film Thanksgiving and the icon...

🔥 Ultimate Sync Access | The Sound of Influence: Music, Media, and CultureEpisode 3: Why Apple Ads Are Next-Level GeniusFeaturing: Everton Lewis Jr. Apple doesn’t just create ads—they define culture. Their ability to pair the perfect song with the perfect moment has made their commercials some of the most recognizable and impactful in the world. But what really happens behind the scenes? In this...

🔥 Ultimate Sync Access | The Sound of Influence: Music, Media, and Culture Episode 1: East Coast Vibes – The Journey to Music Supervision Featuring: Everton Lewis Jr. & Matthew Evertsen Music supervision and sync licensing are more than just industry buzzwords—they are the key drivers behind the sound of film, TV, advertising, and brand storytelling . But what does it take to succeed in this...