Audrey Neff
True to Form
Hosted by Audrey Neff, global speaker and industry thought leader, True to Form showcases transparent conversations with the most influential minds and leading voices shaping the future of the rapidly-growing medical spa, aesthetics, and anti-aging industries.
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Épisodes
Using Entrepreneurial Drive & Data 23.01.2020 42:01
Dr. Jonathan Kaplan, board-certified plastic surgeon and founder/CEO of BuildMyBod Health, dives into the importance of applying statistical data to all aspects of practice management. Tune in to hear valuable tools you can use for improving lead generation, patient conversion, and retention -- including the secret behind how he grew his email database by 4,800% in just six years.
Imperfect Actions Beat Perfect Inactions 10.12.2019 33:37
Host Tim Sawyer chats with successful aesthetic dentist, Dr. Pauline Le, who shares how Instagram has transformed the way she empowers and connects with patients. Hear her journey behind becoming a social media influencer, retaining a loyal community of followers, and the importance of creating the "power of the moment" with patients -- both in and out of the office.
A 360 Approach: Building a Winning Team Culture 26.11.2019 29:58
In the final episode of #PracticeManagementMonth, host Tim Sawyer chats with our EVP of Training, April Linden, and Renee Smith, Director of Operations for Buckhead Plastic Surgery and co-owner of Slim Studio. With over 20 years of industry experience, hear Renee's tips & tricks for managing Millennial employees, creating an effective team culture, and why your people make or break your practice's...
Protecting Your Practice from Click to Brick 21.11.2019 26:03
In the third episode of #PracticeManagementMonth, guest host Adam DeGraide chats with Tami Pickens, President of insurance company, ISU-ARMAC. Hear expert advice around ADA compliance, choosing HIPAA-certified vendors, and the importance of having cyber liability coverage -- as well as the detrimental consequences that can surface if you do not.
Want to Grow Your Practice? Here's Your Blueprint 08.11.2019 41:25
In the first episode of Practice Management Month, host Tim Sawyer chats with Crystal Clear's EVP of Training, April Linden, and Joni O'Leary, VP of Marketing for leading hair restoration practice, Ziering Medical – who provides a step-by-step blueprint in how to effectively grow your elective medical practice. Also, hear powerful insight into what has attributed to the success of their thriving p...
Raising the Bar: Leveraging the Skin Care Opportunity in Your Practice 31.10.2019 43:29
Power couple, Rob and Carol Trow, owners of DermaConcepts USA -- the exclusive distributor of Environ Skin Care -- share profound pearls in how to maximize the retail revenue opportunity in your practice. Hear expert advice around choosing a trustworthy skincare partner, the quandaries surrounding private labeling and online retailers, and why the people you hire are just as important as the servi...
Sticking to Your WHY 17.10.2019 30:29
Successful plastic surgeon, father of three, and Columbus Business First '40 Under 40' award recipient, Dr. Stephen Nogan, shares his experience in transitioning from university medicine to private practice. Hear the value in hiring honest people, developing real relationships with patients, and what drives his MO of always remembering the WHY and staying true to his roots.
What I Learned from Two Decades as a Practice Manager 10.10.2019 34:52
This week, we are taking #TrueToForm to another level with special guest, Christy Perry, who brings nearly 30 years of experience working inside several high-profile plastic surgery practices. Christy shares one-of-a-kind insight about her passion for patient care, the most challenging hurdles, and why you should never lose sight of your unique value proposition, no matter how distracting things m...
Bringing Passion to Medicine 19.09.2019 43:50
In this week's captivating episode, Dr. Louis Malcmacher, shares his unique story behind what ignited his passion to start the American Academy of Facial Esthetics (AAFE), what drives his motivation to improve the industry's standard of training for physicians, nurses, and dentists - AND how family life keeps him young. Bonus – hear expert tips on how to make injectables a profitable focal point i...
Emergency - Google Bans Popular Procedures From AdWords! 12.09.2019 22:17
This month, Google made yet another alarming announcement (cue the tears...). Beginning October 2019, Google will officially put a ban on paid advertising for some of the most popular elective medical treatments. While the sky might seem like it's falling, luckily, we're here to catch it. Tune into this week's emergency podcast episode to find out what services will be affected, what Google's mass...
Partnering Up: Keys to a Balanced Business Relationship 15.08.2019 43:03
Accomplished board-certified plastic surgeons and owners of Restore SD Plastic Surgery, Dr. Trent Douglas and Dr. Katerina Gallus, join host Tim Sawyer to share their unique story of how a friendship turned into a profitable partnership. Learn about the core principals they still stand behind to this day and what has attributed to the success of running a private practice in the highly competitive...
The Value of Authority Marketing 09.08.2019 40:46
Host Tim Sawyer sits down to chat with Dr. Mark Tager, published author and CEO of San Diego-based ChangeWell Inc, which assists healthcare companies and practitioners with improving presentation skills. Listen to expert advice on the value of authority marketing, finding your worth, and how to become more influential as a practitioner with not only just your patients, but also on the internet. BO...
Transforming a Troubled Practice into an Inc. 5000 Company 01.08.2019 27:52
Managing Partner of Mariposa Aesthetics & Laser Center, Kristy Murrow, P.A.-C, sits down with host Tim Sawyer at The Aesthetic Show in Las Vegas to share her powerful story behind creating a multi-million dollar aesthetic practice during the Great Recession. Hear her secrets to success & pearls of wisdom when it comes to start-up med spas, branding, purchasing the right equipment, as well as build...
The Power of Your People, Processes & Tools 25.07.2019 28:45
Owner of Ozark Regional Vein Center, Renew Aesthetics at Pinnacle Point, and RealSelf Top Doctor, Kevin Haney, joins True to Form to talk about his professional journey from aspiring veterinarian to world-class physician. Dr. Haney shares his personal take on the importance of customer service, the power of being yourself, and why your people are your practice's best advocates. Host, Adam DeGraide...
Ins & Outs of Building a $12 Million Dollar Orthodontic Practice 18.07.2019 23:11
True to Form host, Adam DeGraide, joins Dr. Larry Moray, owner of The Happy Tooth – a North Carolina based practice specializing in orthodontics, cosmetic, and family dentistry. With over 10 locations across the state and growing, Dr. Moray talks about his journey to success and the lessons he's learned along the way. Hear insight on the evolution of technology, his passion for giving back, and Dr...
The Evolution of Aesthetic Dermatology with Dr. Mary Hurley 12.07.2019 33:09
Top dermatologist and owner of North Dallas Dermatology, Dr. Mary Hurley, joins host Tim Sawyer during this week's informative episode. Recognized as one of the, "Best Doctors in Dallas," by D Magazine for the past 15 years, Dr. Hurley talks about the evolution of her practice and her unique approach to the application of combination therapy to achieve natural-looking results. Dr. Hurley also shar...
The Business of Aesthetics 03.07.2019 14:36
Guest host Adam DeGraide joins medical spa entrepreneur, Darren Thornley, for the fourth and final episode of our exclusive VCS series. As the owner of Delta Laser & Skin Care Centre, Lougheed Laser Centre, and Guelph Medical Laser & Skin Centre, Darren shares how he broke into the aesthetic industry as an outsider, and the journey behind building three profitable practices throughout Canada. Hear...
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