Tricks of the Trade(mark)

What branding lessons can be gleaned from other successes? In this episode, Erik shares several great examples of such branding lessons and how they might help boost your branding. Listen to Podcast The post Examples of Great Branding appeared first on Erik M Pelton & Associates, PLLC .

Borrowing from the world of carpentry, Erik uses the “Measure Twice, Cut Once” metaphor to explain its analogy to the world of trademark protection. Watch or listen to this episode to discover the meaning behind this metaphor. Listen to Podcast The post Trademarks: Measure Twice Cut Once appeared first on Erik M Pelton & Associates, PLLC .

Did you know that a brand can acquire some trademark rights without registering at the USPTO? Erik explains what these common law trademark rights are and how they work. Listen to Podcast The post What Are Common Law Trademark Rights? appeared first on Erik M Pelton & Associates, PLLC .

In this episode, Erik outlines 7 steps to consider prior to submitting a trademark application to the USPTO. Learn more about these steps and trademark registration at www.erikpelton.com Listen to Podcast The post Prior Preparation Prevents Poor Performance appeared first on Erik M Pelton & Associates, PLLC .

In this episode, Erik shares several critical lessons learned in law school that apply to work with trademarks. Find out more by exploring this episode. Listen to Podcast The post 3 Things I Learned in Law School That I Apply to Trademarks Everyday appeared first on Erik M Pelton & Associates, PLLC .

Book titles are special in the world of trademarks. Watch or listen to this episode as Erik reveals why they are harder to protect, and how authors can possibly workaround this situation. Listen to Podcast The post How to Protect a Book Title appeared first on Erik M Pelton & Associates, PLLC .

In this week’s whimsical episode, Erik takes a sarcastic approach about what NOT to do in order to protect a trademark. Press the play button and discover his insights and learn why Erik’s family thinks he is a sarcasm expert. Listen to Podcast The post How NOT to Protect Your Trademark? appeared first on Erik M Pelton & Associates, PLLC .

Trademark filings at the USPTO generally track the economy and act as a predictor of the economy. In this episode Erik shares details of a recent study showing how companies that invest in trademark protection are more likely to show … Continue reading → Listen to Podcast The post Recent Study Shows How Companies That File Trademarks are More Profitable appeared first on Erik M Pelton...

Of the thousands of trademark applications that Erik has helped file and protect over the years, more than 200 of them were for restaurant services. Unfortunately, many restaurants do not understand the value and significant importance of filing for trademark … Continue reading → Listen to Podcast The post Why Restaurants Need Trademark Protection appeared first on Erik M Pelton &...

Formula1 offers several brand and trademark lessons for businesses, as Erik explains based on his recent trip to race. Listen to Podcast The post Branding Lessons from Formula1 appeared first on Erik M Pelton & Associates, PLLC .

A great logo can communicate a lot about a brand. Logos can become registered trademarks too. In this episode, Erik shares several examples of great logos and why businesses ought to consider protecting logo designs. Listen to Podcast The post The Value of a Great Logo appeared first on Erik M Pelton & Associates, PLLC .

A good slogan can be a tremendous asset for a brand. Erik shares examples of memorable slogans, and provides tips on how to create and protect one. Listen to Podcast The post The Value of a Great Slogan appeared first on Erik M Pelton & Associates, PLLC .

Increased delays and backlogs can be expected when filing for a new trademark application and dealing with the USPTO. Erik explains more about the ramifications in this episode. For more on the long and winding road to trademark registration, see … Continue reading → Listen to Podcast The post Update on Trademark Backlog at the USPTO appeared first on Erik M Pelton & Associates, PL...

Due to the success of his book, Building a Bold Brand, Erik shares news about the upcoming release of this trademark content in audio and video format, which will also be enhanced with more graphics, photos, and images. Stay tuned … Continue reading → Listen to Podcast The post Preview of Building a Bold Brand on Audio and Video appeared first on Erik M Pelton & Associates, PLLC .

Takeaways from the annual trademark conference, held in Washington, DC this month, including NFT’s and the metaverse, as well as the importance of people connections. Listen to Podcast The post What I learned at the 2022 INTA International Trademark Association Conference appeared first on Erik M Pelton & Associates, PLLC .

Once you have an established and protected brand, there are significant benefits to monitoring for possible infringements and conflicts. In this episode, we discuss what monitoring entails and why it is so valuable. Listen to Podcast The post The Benefits of Trademark Monitoring appeared first on Erik M Pelton & Associates, PLLC .

There are many details and information involved with recent changes resulting from the Trademark Modernization Act (TMA). In this episode, Erik provides a brief tour of trademark expungement proceedings and other key details from the TMA. Listen to Podcast The post What is the Trademark Modernization Act? appeared first on Erik M Pelton & Associates, PLLC .

What does the golden ratio law of nature have to do with trademark protection? In this episode, Erik ruminates on this concept and reveals its correlation to brand protection. Listen to Podcast The post The Golden Ratio of Trademark Protection appeared first on Erik M Pelton & Associates, PLLC .

As the music world just celebrated the annual Grammy awards, Erik reflects on the fact that many bands, artists, and musicians fail to realize the importance and strength gained by registering and protecting their brands. BONUS CONTENT: listen to Erik’s … Continue reading → Listen to Podcast The post Trademark Protection for Bands and Musicians appeared first on Erik M Pelton & Ass...

When you register your trademark with the USPTO, you get protection in all 50 states. However, there are instances where state trademark protection may make sense. In this episode, Erik clarifies these instances. Listen to Podcast The post State vs. Federal Trademark Registration appeared first on Erik M Pelton & Associates, PLLC .

There is a lot of information available on the USPTO website when reviewing the records for a trademark application or registration. However, there is also a lot hidden that you can’t see. In this episode, Erik reveals what’s hidden behind … Continue reading → Listen to Podcast The post Trademark Applications: What You See vs. What You Don’t appeared first on Erik M Pelton & Associ...

Erik’s new cheat sheet lists the key steps a new brand should take to get started on a strong legal trademark foundation. For more, see https://www.erikpelton.com/resources/trademark-visuals/brand-protection-cheat-sheet/. Listen to Podcast The post Brand Protection Cheat Sheet appeared first on Erik M Pelton & Associates, PLLC .

Over the years, Erik has shared dozens of trademark registration tips. In this episode, he reveals the most important one. Listen to Podcast The post #1 Tip When Applying for Trademark Registration appeared first on Erik M Pelton & Associates, PLLC .

The USPTO recently announced that trademark registration certificates will no longer be automatically printed and mailed on paper. What does that mean to trademark applicants, and how much of the trademark process is now in the cloud? Listen to Podcast The post Trademarks in the Cloud appeared first on Erik M Pelton & Associates, PLLC .