TRENDSETTERS

Wally Snyder has devoted his entire professional career to working on advertising development, regulation and ethics. He served as a trial lawyer and as Assistant Director for Advertising Practices at the Federal Trade Commission (FTC) before joining the American Advertising Federation (AAF) where he served as president and CEO, from 1992–2008. He was inducted into the Advertising Hall of Fame® in...

Manos Spanos, SVP and CMO of Brand Marketing for the Yogurt Business Unit at Danone North America, has been motivated throughout his career by the intersection of marketing, innovation, and technology. He has been an early adopter of Artificial Intelligence (AI), algorithms and other technology tools that not only generate efficiencies and sustainable results, but also power content creation and e...

Rick Tocquigny began his career at Procter & Gamble as a brand management trainer, then moved to PepsiCo’s Doritos Brand Team and later transitioned to General Mills as VP Sales and Marketing for Colombo Yogurt.  However, he transformed his career a dozen years ago by becoming one of the earliest podcasters with the Life Lessons and Transformed Traveler Network. 

Amanda Brinkman believes that small businesses have big hearts. As the Chief Brand and Communications Officer at Deluxe Corp., long known as a maker of checks, she transformed the company by highlighting its small business clients rather than Deluxe itself, while ensuring that the company would become a resource for small business tools and opportunities.  She says, “Small business owners love wha...

Brad Jakeman, former President of PepsiCo’s Global Beverage Group, is rethinking food—quite literally.  This March, he became the Co-Founder and Managing Partner of Rethink Food, created to provide expertise and investment to companies that support the production, availability and demand for healthier and more sustainable food for all people.  Brad Jakeman believes that the food industry is poised...

Ask Tifenn Dano Kwan about the future of work, and she’ll say, “It’s already here.”  As the new Chief Marketing Officer of Dropbox, which brings together file sharing and cloud content with tools for business collaboration, she and her teams around the world are actively ensuring that working remotely can be simpler and more efficient than ever before. 

Graciela Benveniste recognizes that people are experiencing an inundation of information now. She also admits that consumers now expect brands, particularly financial services, to help with analysis and trends on everything from the global economy to personal finances. 

Jodi Harris is Global Vice President, Marketing Culture & Capabilities at Anheuser-Busch InBev, the world’s largest brewer with well over 500 brands and countless beer varieties.  She was been instrumental in building the Anheuser Busch marketing culture in the U.S. by igniting a passion for learning and creativity to empower the company’s people and its partners.  

Anthony Farina is Chief Communications Officer & Global Corporate Affairs Leader at CSL Behring—now the world’s third-largest biotechnology leader.  Earlier this month, CSL Behring announced the formation of a new alliance with Japan’s Takeda Pharmaceutical Company and other international partners to develop a potential plasma-derived therapy for treating COVID-19.  He commented that “Unprecedente...

Marla Kaplowitz understands that the responsibility of leading a trade association means having a laser focus on the needs of its members—especially now. As President & CEO of the 4As, she serves more than 600 member agencies across 1,200 offices, which control more than 85% of total U.S. advertising spend.

Bob Liodice, CEO of ANA, has been busy. However, when your membership consists of over one-thousand client-side marketers that represent 20,000 brands and invest more than $400 billion in marketing and advertising annually, you must move quickly in a crisis. The organization has compiled articles, playbooks, recommendations, and best practices—all designed to provide marketers with tools that can...