The Voice In My HED

We might be seeing a momentum shift in the podcast industry. But as yet more evidence that podcasting isn't as unique as the gurus would have you believe, we've been here a hundred times before.

We might be seeing a momentum shift in the podcast industry. But as yet more evidence that podcasting isn't as unique as the gurus would have you believe, we've been here a hundred times before.

It's been four months since the last episode of this show. Certainly it has podfaded and will never recover, right?

It's been four months since the last episode of this show. Certainly it has podfaded and will never recover, right?

Not everything has to be a passion project. But going through the motions is a conscious choice. A quick story might help you get back on track.

Not everything has to be a passion project. But going through the motions is a conscious choice. A quick story might help you get back on track.

A/B Testing isn't new. It wasn't invented by the tech community. And that might be why many people are just plain using it wrong.

A/B Testing isn't new. It wasn't invented by the tech community. And that might be why many people are just plain using it wrong.

Advertising fails, as far as I'm concerned, for one reason more than any other. Maybe this perspective shift can change your results.

Advertising fails, as far as I'm concerned, for one reason more than any other. Maybe this perspective shift can change your results.

Content creation is supposed to be fun... isn't it?

Content creation is supposed to be fun... isn't it?

We use the specific phrase, "PAY attention" for a reason, but seldom stop to think about the value of what's being paid for. Let's explore attention as currency.

We use the specific phrase, "PAY attention" for a reason, but seldom stop to think about the value of what's being paid for. Let's explore attention as currency.

There comes a time when you get to stop selling, and instead focus on helping. Sadly, most marketers have forgotten what that looks like.

There comes a time when you get to stop selling, and instead focus on helping. Sadly, most marketers have forgotten what that looks like.

Enhancement Marketing represents what I think could be a seismic shift in the way we connect with people. Details on the program, the discount, the perks - everything you might want to know. (Except I forgot to mention the part about the money-back guarantee.)

Enhancement Marketing represents what I think could be a seismic shift in the way we connect with people. Details on the program, the discount, the perks - everything you might want to know. (Except I forgot to mention the part about the money-back guarantee.)

"Dying is easy. Comedy is hard." goes the quote. Funny advertising is even harder. Gurus might be talking you out of it for reasons other than you were expecting.

"Dying is easy. Comedy is hard." goes the quote. Funny advertising is even harder. Gurus might be talking you out of it for reasons other than you were expecting.

For people who never stopped writing for other people, Google's latest SEO guidance wasn't the horrific death knell it spelled for others.

For people who never stopped writing for other people, Google's latest SEO guidance wasn't the horrific death knell it spelled for others.

When famous people say things that get repurposed as business mantras, the potential for misinterpretation abounds.

When famous people say things that get repurposed as business mantras, the potential for misinterpretation abounds.

SPOILER ALERT: The entire episode builds to the mic drop moment with the last two sentences. If you're offended by this piece, I challenge you to get that far.