The Unstoppable Eventrepreneur™

Are you struggling with clients who have champagne tastes on a beer budget? May Yeo Silvers dives into the common challenge of unrealistic client budgets in event planning, prompted by a controversial Instagram post that highlighted the mismatch between client budget expectations and the reality of event costs.   May argues that it's unrealistic to expect clients to have an inherent understanding...

What is the difference between an event planner, an event designer, and an event decorator? In this episode, May Silvers explores the distinction between these roles to clear up common misconceptions and guide newcomers in the event industry towards finding their niche.   May explains that while event planners may have the skills to perform the roles of both designer and decorator, designers and d...

Are you a business owner who has felt disheartened by a bad review? In this episode, May Silvers shares valuable insights on handling negative feedback. As her businesses have grown, May has seen her share of both praise and criticism. She brings these experiences together with practical advice for navigating such challenges.   Receiving mixed reviews is inevitable as a business expands. May empha...

Are you an event planner stuck in the cycle of unpredictable sales, never quite sure when your next booking will come? Expert event planner, business coach, and mentor, May Silvers, shares insights on two critical strategies to change this stressful pattern and create a steady stream of new clients to your business.   One of the most common pitfalls for event planners is inconsistent marketing. Ma...

Are you truly ready to pursue your dreams, or are you allowing barriers to hold you back? Drawing from her extensive experiences as an expert event planner and business coach and mentor, host May Silvers explores the five reasons why many individuals get stuck and fail to achieve their potential. They don't know what to do: Individuals may not know the steps necessary to achieve their dreams, whet...

While early failures are inevitable, they serve as invaluable learning opportunities that pave the way for growth. In this episode, May Silvers shares insights from her personal experience learning to ski, drawing parallels to the journey of building a successful business.   May uses her first-time skiing experience to illustrate the importance of perseverance and learning from failures in busines...

Success in business often hinges on factors within your control, notably resilience and commitment. In this episode of the podcast, May Silvers, who has navigated the highs and lows of the event planning industry for over two decades, delves into how these qualities are at the root of high achievement.    She points out that while many competitors may start with similar resources or ambitions, it'...

What are you looking for in an ideal client…a good event budget?  Host May Silvers says an ideal client must have the budget, but it’s about much more than that. In this episode, May introduces a nuanced approach to selecting your ideal clients, prioritizing compatibility in energy, work ethic, and mutual respect in addition to their ability to pay.  May says that finding your ideal client require...

As a business owner, you're constantly on a quest to bolster your business and enhance your outcomes. This journey demands a thorough assessment of where you stand and a willingness to explore new strategies and tactics. But the critical question remains: When and how do you decide it's time for a change?   In this episode, May Silvers dives into the complexities of adopting new business strategie...

“A lot of businesses are not able to scale and grow at the pace that they want because they are not able to find good help,” declares May Yeo Silvers as she tackles the common issue of hiring and managing your talent by sharing insights from her own experiences. She defines what “good help” means for your business, emphasizing the importance of understanding exactly what kind of help you need befo...

When you’re in a sales discussion, are you encountering objections or are you having the opportunity to have a clarifying conversation? In this episode of the Unstoppable Eventrepreneur Podcast, host May Yeo Silvers dives into the vital topic of sales objection prevention. The approach May takes herself and recommends for the clients she coaches is to prevent sales objections before they happen ra...

It's a curious paradox that many entrepreneurs in the event industry venture into the business world seeking financial and time freedom, only to find themselves shackled by the structure of their own creations.    May zeroes in on the traps of day-to-day business operations that ensnare event planners, decorators, and designers, preventing the scalability and freedom they initially sought. She dra...

If you want to accelerate your event planning or design business, should you enroll in a course or engage in a mentorship program? In this episode, May Yeo Silvers breaks down the essentials, starting with courses—a self-paced learning experience often accompanied by varying levels of support, from email and group assistance to live Zoom sessions. These options present a more affordable entry poin...

Do you know your numbers? In this episode, May Yeo Silvers takes listeners beyond the surface of basic profit and loss, into the heart of what truly determines a business’s financial health. With insights grounded in her own entrepreneurial journey with M2 Hospitality and Events4Anyone, May opens up about the often-overlooked aspects of financial analysis that can spell the difference between grow...

Are You Settling for Less Without Realizing It? In this episode of the Unstoppable Eventrepreneur Podcast, host May Yeo Silvers delves into a thought-provoking topic: the tendency to accept the status quo in our personal and business lives. Inspired by her own experience at a mini-clinic, where she learned she had adapted to breathing with congestion, May reflects on the broader implications of ge...

One skillset that will transform your proposal close rate is learning to overcome price objections. In a must-listen episode of the Unstoppable Eventrepreneur Podcast, host May Yeo Silvers provides invaluable insights into understanding and navigating clients' perspectives on pricing.   The crux of the issue, May reveals, is perception. She elaborates on the importance of showcasing the complexity...

Have you ever been tempted to lower a goal you’ve set for yourself when it seems too hard to achieve?  In this first live recording of 2024, May Silvers warns listeners that lowering goals is a pathway to mediocrity, not success.   At the start of the year, it's common for people to set high ambitions, fueled by optimism and motivation. But around the 90-day mark, enthusiasm can wane, and doubts c...

Can you feel tomorrow's success today? Host May Silvers says a powerful tool in achieving our success is actually embodying the success today, visualizing and emotionally connecting with the successes of your future self.   May emphasizes the power of fully immersing yourself in the emotions of success now, even in your current circumstances. It's about not just talking about success or achieving...

In the inaugural episode of 2024, host May Yeo Silvers takes on the challenge of finding balance and harmony between financial ambition and personal happiness and fulfillment. May opens up about her own experiences, offering a heartfelt and transparent look at how significant business successes in the past years, though gratifying, came with a cost to her personal life and relationships and what s...

Embrace your calendar as more than just a scheduling tool! In this episode, May emphasizes that living life on autopilot leads to missed opportunities and a lack of fulfillment. She advocates for intentional scheduling, which involves deliberately setting goals and the technique of creating milestones for each goal on the calendar. This practice creates opportunities to regularly evaluate progress...

“Many entrepreneurs make the mistake of trying to work their life around the business, which is insane," says May Silvers. In this episode, May lays out a step-by-step plan for entrepreneurs to harmonize their personal and professional commitments within one master calendar.   May's plan begins with prioritizing personal life. She advises starting with a 12-month calendar and first marking off tim...

Event planners, this exercise can unlock a bigger future for your business! Join host May Yeo Silvers in a deep dive into auditing your business investments and opportunities in 2023. This critical analysis helps you understand what happened in your business and what you may want to change for better results in 2024. May begins this episode by addressing the financial and emotional risks event pla...

Meet event venue management pioneer, Jonathan Aymin on this episode of the Unstoppable Eventrepreneur Podcast. May Silvers invites listeners on an educational journey with her guest, who shares his transition from a staffing company to venue management.   Jonathan begins by drawing a parallel between venue management and event management, emphasizing the tailored solutions, marketing finesse, and...

Understanding different types of leads and what to do about them is a game-changer for growing your business.  In her latest episode of the Unstoppable Eventrepreneur Podcast, May Yeo Silvers delves into the nuances of managing different types of leads in your business. She categorizes leads into three groups: cold, warm, and referral, each requiring a unique approach so you can effectively move t...

Are you tired of your website not showing up on Google? Do you want to learn the secrets of SEO and how it can transform your event planning business? In this episode, host May Silvers interviews SEO expert Sara Dunn. Sara shares her background in digital marketing and how she got started in the events industry. She explains that SEO stands for search engine optimization and is the art of influenc...