The Town with Matthew Belloni

Matt is joined by Joshua Lynn, the president of Piedmont Media Research, to discuss the research studios use to determine what people want out of their movies and how to give it to him. Before the movie is green-lit, studios use research to know if people want a new tornado movie, or a biopic about Robert Oppenheimer, or how Denzel Washington will elevate a project's box office potential (02:43)....

Matt is joined by ad industry insider Michael Kassan to discuss the newest frontier in streaming: advertising! Michael and Matt take a look specifically at Netflix and give their report card on the streamer's initial push into the ad space. They also look more broadly at the streaming ad ecosystem and wonder whether the influx of live events as well as the Great Rebundling of services will help ki...

Matt is joined by Bloomberg’s Lucas Shaw for the first summer concert tour draft (02:34). They each draft four musical acts that will be touring this summer, which will be judged based on the gross totals for the tours. Similar to the box office draft, Matt and Lucas will each give the other an opposing tour as well. To finish off the show, Matt welcomes back producer Craig from his trip and makes...

Matt is joined by Wall Street Journal reporter Isabella Simonetti to discuss an article she wrote that focuses on the older ages of television viewers and how it has affected advertisers (03:35). They go through how the pitches to ad buyers have shifted, the age gap between people who consume traditional linear TV and streaming, whether age demographics are still used, the growing acceptance of ol...

Matt is joined by Bloomberg’s Lucas Shaw to discuss the terrible Memorial Day box office weekend (02:36). They discuss the potential fallout from the disastrous weekend and the repercussions of May’s disappointing box office results, as well as debate whether studios will look to release fewer movies. Then, Matt finishes off the show with a prediction about Warner Bros. Discovery's NBA broadcastin...

Matt is joined by Puck’s Eriq Gardner to discuss the U.S. government's monopoly lawsuit against Ticketmaster and Live Nation (02:58). They briefly go through the history of the Ticketmaster–Live Nation merger, what lead to the eventual lawsuit, why concert prices won’t go down even if the two companies split, whether this lawsuit is just a PR attack against Ticketmaster, what impact this could hav...

Matt is joined by Greenberg Glusker partner and entertainment litigator Aaron Moss to discuss the situation between Scarlett Johansson and OpenAI (03:38). They discuss what rights were possibly implicated, talk about the different routes she can take if she decides to file a lawsuit, and compare previous similar cases to determine if she could win. Matt finishes the show by making a prediction on...

Matt is joined by Bloomberg’s Lucas Shaw to discuss why Netflix, Apple, and other streaming platforms are looking to change how they pay actors (03:25). After years of paying big up-front checks with no back end, streamers are looking to balance out their ballooning budgets by better aligning pay with performance. They debate why this change is happening now, how advertisements on these platforms...

Matt is joined by media analyst Rich Greenfield to give out their biggest takeaways from the TV up-fronts, including Netlifx’s three-year deal with the NFL, YouTube’s impressive viewership data, Amazon’s slew of splashy announcements, and why this year might mark a turning point in media (02:20). Matt finishes the show with a discussion of the newest ‘Wicked’ trailer and the future of two-part mov...

Matt is joined by Camilo Becdach, a partner at McKinsey, to discuss how improving on-and off-screen representation of Latinos could generate billions of dollars in new revenue for the film industry. Latinos are the most avid filmgoers per capita in the United States, and Camilo argues that Hollywood is leaving $12-18 billion on the table every year by underrepresenting Latinos on and behind the sc...

Matt is joined by Bloomberg’s Lucas Shaw to discuss the new bundle starting this summer that will combine Disney+, Hulu, and Max. They pick winners and losers of the deal, and wonder who might be the next to join in on the Great Re-Bundling (02:50). Matt finishes with a prediction about Netflix’s potential involvement with the NFL (25:01). For a 20 percent discount on Matt’s Hollywood insider news...

Matt is joined by longtime producers Cathy Schulman and Lorenzo di Bonaventura to discuss the devaluation of producers in Hollywood, and their push for better rights under their new collective, Producers United. They outline why producers don’t have it as good as most might think, what a producer actually does, how they're getting squeezed financially, whether they will still be around in the futu...

Matt is joined by the president of Peacock, Kelly Campbell, to discuss Peacock’s unique place in the streaming universe, how live sports supercharged its growth, and how it plans to improve its coverage of the Olympics as their exclusive digital home. They also discuss how gaining NBA rights could affect Peacock’s content output and whether a joint venture with Paramount Plus or Max could ever wor...

Matt is joined by Bloomberg’s Lucas Shaw to investigate the disappointing opening weekend for ‘The Fall Guy’ to figure out why this movie underperformed, and what lessons Hollywood can take from it. Questions explored: Should the movie be considered a flop? Was it marketed correctly? Is Ryan Gosling a bankable movie star? Does the disappointment of this original-ish movie mark a major setback for...

It’s May, which means it is officially summer blockbuster season. Matt welcomes back Puck’s Scott Mendelson to run through each of the most highly anticipated blockbusters of the summer, then assign their confidence levels for each movie’s likelihood of exceeding expectations at the box office. For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click this lin...

Matt is joined by The Ringer’s Bill Simmons to discuss the ongoing battle for the next round of NBA media rights. The latest reports outline a potential deal in place with ESPN/ABC and Amazon for the next decade, leaving open a coveted third spot for the highest bidder. Matt and Bill discuss who they believe will nab the third package and outline what the NBA could look like on streaming and broad...

Matt is joined by Lucas Shaw to discuss the ousting of Paramount Global CEO Bob Bakish, why it happened now, and whether it affects a potential deal moving forward. They then update their predictions in the Skydance, vs. Apollo deal, and wonder what would happen to Paramount Global and its new three-headed CEO triumvirate if there is no deal. Matt finishes the show with an opening weekend box offi...

Matt is joined by Tubi CEO Anjali Sud to discuss the rapid growth of free, ad-supported content, competing with YouTube and social media, how young people want to consume content, whether Tubi can outlast the free ad-supported arms of major steamers, and whether this business is actually sustainable. Matt finishes the show with a prediction on the future of TNT's 'Inside the NBA.' For a 20 percent...

In a special live episode, Matt and Puck colleague Peter Hamby are joined by screenwriter, playwright, and film director Aaron Sorkin to discuss the current state of Hollywood, the impact of AI on writers, politics, why he fired his agents, and much more. For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click here. Email us your thoughts! thetown@spotify.co...

Matt is joined by author and Puck writer Bill Cohan to break down the latest in the Paramount bidding war. They discuss Sony’s interest in joining Apollo Global Management’s bid for Paramount and how it differs from David Ellison's Skydance Media bid. They also explore how each bid would affect Paramount’s stockholders, which bid Shari Redstone prefers, and more. Matt finishes the show with an ope...

Matt is joined by Bloomberg’s Lucas Shaw to discuss Netflix’s pivot away from reporting subscriber growth and average revenue per user every quarter. The two question why Netflix is doing this and how this step back from transparency will affect other streaming services and the greater streaming landscape. Matt finishes the show with a prediction about primetime television. For a 20 percent discou...

Matt is joined by Nathan Hubbard—former CEO of Ticketmaster, current CEO of Firebird Music and Ringer podcaster—to discuss the return of Taylor Swift’s music to TikTok despite distributing partner Universal Music Group's boycott of the platform. They debate whether or not Taylor Swift should allow her music to reap the benefits of TikTok while other artists suffer. Matt finishes the show with an o...

Matt is joined by John Peters, Accenture’s global lead for media and entertainment, to look at which Hollywood studios are struggling to keep up with the wants of consumers and which are adapting to the times. John outlines why studios that make radical decisions are best positioned to succeed, and whether social media is the entertainment industry's biggest competitor. Matt finishes the show with...

Matt is joined by Bloomberg’s Lucas Shaw to look back at the 21st century's biggest media and entertainment mergers and acquisitions, discuss how many of them actually worked, and anoint their best and worst deals of the century. They then look ahead to the potential deal between Paramount Global and David Ellison’s Skydance Media. Matt finishes the show with a prediction about the future of Jason...

Matt is joined by IMAX CEO Rich Gelfond to discuss the complicated state of movie theaters, and the growing importance of premium large-format screens like IMAX. Rich reveals just how much certain movies have benefitted from IMAX sales, which movies are getting the most IMAX screens this spring and summer, and what to do about the glut of empty multiplexes across the country. Matt finishes the sho...