The Stack

If you had one tactic that would drive 3X more results would you do it? Of course. But what if the caveat was an increased risk of losing those deals? Norullah Sharifi has found the answer on how to drive those 3X results without upping your risk factor. Multi-threading. For successful multi-threading, Norullah, VP of Sales Development at Sendoso, pushes value, not hacks. Given that Sendoso is a g...

The tech stack is essential to any business in our modern age, but just introducing tools to your workflow isn’t going to immediately solve problems. Your tech stack is only as good as the strategy to implement it. Chris Walker is the CEO of Refine Labs, a go-to market strategy firm that works with B2B SaaS companies to drive their demand engine. Chris thinks that too often people assume their too...

Building a modern data stack is a must-have for fast-growing companies that care about the customer experience. And you can’t build a modern data stack without having a good RevOps team to support it. Scott Edmonds, Chief Revenue Officer at Syncari, a data automation platform all about getting your tools in sync, joins us for this episode. Scott is a martech legend and was the first sales hire at...

In 2016, Datadog was in the top ten of Deloitte’s Fast 500 List which ranks the fastest-growing companies in North America. The cloud monitoring and analytics platform exploded onto the market and has continued to make its presence known. Aygun Suleymanova joined the team in January 2022 as the VP of Product Marketing to expand on that growth. She’s been flexing her expertise in product marketing...

Alessandra Colaci joined Mailshake as VP of Marketing in 2020. For two years now, she’s been leading with an approach to keep things simple and smart. For Mailshake, keeping things simple is important. As a sales outreach tool, they’re in a crowded market, so their strategy is to rise to the top with effective simplicity. They also have the advantage of being a marketing forward company with Sujan...

Amplitude is a product intelligence, a.k.a product analytics platform. Founded in 2012, the company has grown to be one of the leading platforms of its kind. That’s largely in part because of their product-led growth strategy. A strategy that works uniquely well given what its platform is. In this engaging podcast episode, we plunge headfirst into the complex and intriguing universe of product ana...

Secret Double Octopus was founded in 2015. The company jumped onto the growing demand for enterprise-level passwordless authentication. In 2020 they raised $15 million in the Series B funding round, and by 2021, they were named best in class for their category by the AITE Group. Their growth has been fast, so in 2021 they also brought on Horacio Zambrano as CMO to help scale the business according...

Mighty Networks is home to over one million online communities. That means their tool is helping nearly one million brands and companies utilize community marketing to grow and drive revenue. At the heart of Mighty’s growth is their own tool. They’ve focused on speed to learning to grow their client success. It also means building a stack that works for their internal team that doesn’t sacrifice c...

Paddle’s work to offload tax agony from SaaS companies hasn’t gone unnoticed. They’ve earned over 3000 clients globally and have stacked up some impressive revenue processed numbers. Their CMO Andrew Davies is looking to continue building their brand up as a must-have payment solution. Andrew loves tools, but he also knows he’s not always the best person for the job when it comes to using them and...

In August of 2021, Seismic made a big move and acquired Lessonly for $170 million dollars. Lessonly was and continues to be a teaching and enablement service, now operating under the Seismic umbrella. One of the big gains Seismic got from that acquisition was perhaps Kyle Lacy himself, who had formerly been the CMO of Lessonly. Kyle believes strongly in the power of enablement. He explained that i...

ClickBank has been around since 1998 and serves over 6 million clients worldwide. In its nearly 25 years existence, they’ve honed in on what tools and strategies make its platform a success. Spud Rule is overseeing these strategies. He’s spent over a decade in marketing, founding his own company and working with major brands such as Cabela’s. Now he’s the Director of Marketing at ClickBank. ClickB...

Jon Miller doesn’t believe in the marketing-generated pipeline. He says every sale, no matter the origin, has been touched by marketing. Jon brings that philosophy to his role as CMO of Demandbase. Demandbase is a martech giant that offers a suite of account-based marketing tools. Jon’s emphasis on the marketing strategy demands an impressive stack, and today he joins to share what that stack is a...

Milestone has been around for almost 25 years now, but their age hasn’t slowed them down at all. They’ve been consecutively recognized as one of the fastest-growing companies in Silicon Valley. Like Milestone, VP of Marketing Erik Newton also has a deep history in the industry. In this episode, he joins to share his SEO and marketing strategies along with the tools that help him implement them. Er...

This week we turn to a martech powerhouse to learn the best strategies for building a stack from the best. Collibra is a data intelligence leader with a multi-use platform that’s used around the globe. Justin Sharaf is their VP of Marketing Operations. He’s brought his rich experience to Collibra to help build a killer stack to drive revenue and now he joins us to share his tips and tricks. Justin...

Plannuh is a marketing performance planning platform.  It's a system for building, managing and optimizing marketing plans and it’s another SaaS tool that’s killing the spreadsheet.  We catch up with CEO and Founder Peter Mahoney; he’s an absolute powerhouse marketer with incredible experience and knowledge on all things martech. He got his start at IBM and spent over a decade at Nuance...

FlowHub is a cannabis retail management platform, offering point of sale software, compliance management and inventory tracking software.  FlowHub has profited off record-breaking weed sales in recent years—hitting 25 billion in 2021.  VP of Marketing Anne Fleshman is all about leveraging a content marketing strategy for FlowHub to drive organic growth.  Anne joins FlowHub with some...

Monster Lead Group is a data-driven direct mail company and developer of marketing & sales technology.  They work with clients in financial services and the mortgage industry.  Mail is likely not the first thing you think of as martech—but it can be extremely effective when combined with a killer tech stack.  As VP of Sales and Marketing, Martin is focused on building a lean and...

Robokiller is a mobile app that blocks annoying spam calls and telemarketers.  As VP of Marketing, Giulia Porter is all about creating an efficient mobile tech stack that drives revenue.   Prior to Robokiller she was a customer success manager at HubSpot.  She wants the martech world to give mobile more love.  She advocates for tools like AppsFlyer, Leanplum and her personal fa...

This week, we uncover the tech stack that’s driving revenue for unified customer experience management platform Sprinklr.  They use AI to create insight-driven strategies. They’re crushing it with revenues of over $400 million and growth of 10, 20, and even 30 percent in recent years.  We caught up with Jared Gardner, VP of Demand to learn what tools are driving success for Sprinklr.&nbs...

This week we uncover the tech stack that’s driving the growth of Product School.  They’re the global leader in product management training and secured $25 million in investment in 2021.  In our conversation with CMO Roland Smart, we learn that Product School is forecasting significant growth in the next few years.   Roland’s currently focused on building a solid foundation with...

In this week’s episode we take a deep dive into the tech stack that’s behind the success of ShipBob, a global shipping fulfillment solution for Ecommerce, Direct To Consumer and B2B brands.  We catch up with CMO Casey Armstrong to uncover what tools are driving the success of the company, currently valued at a billion dollars.   Casey's advice for the stack is simple ⁠— literally.&n...

If you want to nail your strategy, build a revenue machine and take your sales to the next level ⁠— it’s time to look at your tech stack.  Each week host Dan McGaw, CEO and founder of McGaw.io takes us to the bleeding edge of the modern tech stack. He speaks with people who are killing it in product, ops, sales, marketing and beyond to uncover the tech stack that’s making their wild...