The Snoball Effect

Send us Fan Mail Learn how to set up a referral program at your company for free. In this enlightening episode of The Snoball Effect's Marketing Playbook series, Todd Jensen is joined by Tori Barrington and Kaitlyn Short, key members of the Snoball marketing team, to unpack the complex world of referral programs. Schedule a demo to find out more about how Snoball automates the referral proces...

Send us Fan Mail In this episode of The Snoball Effect’s Marketing Playbook series, host Todd Jensen welcomes Eric Farmer, the driven CEO of Wallaroo Media, a marketing agency that specializes in catapulting e-commerce brands to monumental success. Kicking off with Eric's unexpected journey from switching college majors to finding his calling in marketing, the conversation dives deep into the...

Send us Fan Mail In this incredible episode of The Snoball Effect | Marketing Playbook, we were lucky enough to sit down with the dynamic Melissa Rosenthal, former Global VP of Creative at BuzzFeed and innovative leader at Cheddar and ClickUp. Melissa shares her journey from ground-floor roles at disruptive companies to becoming a chief architect of brand and creative strategies that have influenc...

Send us Fan Mail Personal Branding for Marketers : During the episode, Marketing Leader & Consultant Will Crowley emphasizes the crucial role of personal branding in a marketer's career. He articulates the necessity for marketers to develop and refine their personal stories, especially when positioning themselves within the competitive job market. Will stresses that effectively communicat...

Send us Fan Mail In this episode of The Snoball Effect podcast, Tricia Drake, a professional EOS Implementer from EOS Worldwide, delves deep into the transformative power of Entrepreneurial Operating Systems (EOS) and how they can significantly boost business growth and productivity. Reach out to Tricia on LinkedIn or via email tricia.drake@eosworldwide.com Tricia begins by sharing a compelling pe...

Send us Fan Mail In this episode of the Snoball Effect podcast, host Todd Jensen welcomes Joe Marhamati for an insightful conversation about the power of radical authenticity in business. Joe delves into the significance of having a mission that truly matters and how being genuine can inspire and drive success. Highlighting several companies, Joe shares examples of organizations that have thrived...

Send us Fan Mail Explore the future of solar energy with Addison Houston, the entrepreneur behind FaithFunFuture!, a consultancy dedicated to innovative solar solutions. Addison shares his personal story, entrepreneurial journey, and the mission behind FaithFunFuture! and other green projects. In our quickfire "Start and Stop" segment, Addison provides practical tips for staying innovati...

Send us Fan Mail In this thrilling season finale of The Snoball Effect Podcast, we dive deep into the journey and results of The Snoball Effect and Studio Z, a local barbershop that has been at the center of our first season. Join us as we unveil the outcomes of their Snoball referral campaign, highlighting the successes and lessons learned. Todd allows us to get nostalgic, revisiting our most mem...

Send us Fan Mail Chris Milone, the Chief Marketing Officer (CMO) at Best Egg, recently joined The Snoball Effect to talk about how to achieve authentic business growth. Best Egg was recently highlighted as one of the Top 3 Companies to Watch by Best Company (now Snoball) for its exceptional focus on customers, as evident in its investment allocation, level of employee training, and positive custom...

Send us Fan Mail The Snoball crew tackles the tech question as it relates to small businesses: if you were a small business, which tech would you need to grow? Introducing The Snoball Stack — a tech stack with everything from energy drinks and photography setup tips to professional SEO services and AI video tools. The crew worked hard to reach out to tech and service companies far and wide to get...

Send us Fan Mail In a recent episode of the WOMM podcast, Adam Sidorczuk, founder of Sido Digital, shared his insights about SEO marketing.  Podcast Highlights Adam, a marketing and SEO expert, explores key topics such as optimizing site speed, crafting targeted content, and navigating the red flags when choosing an SEO partner.  Improve Your Site Speed In-depth technical SEO involves tools and ex...

Send us Fan Mail On this episode, we are joined by representatives from each department at Snoball to see what they can do to help Studio Z within their respective disciplines. We finally find out what Landon Taylor, our CEO, actually does here at Snoball (hint: we’re still not totally sure). We had Tori Barrington (Marketing), Benson Cluff (Dev), Caleb Moore (HR), Landon Taylor (CEO), Alex Knight...

Send us Fan Mail On this episode, Zaxter, Jake, and TJ join The Snoball Effect gang to review what we’ve been up to, approve the marketing plan that we’ve put together, and kickoff the execution stage of this season. We’re excited to get the ball rolling with referrals, reviews, and video testimonials for Studio Z. And we’ll see which of our dumb supplemental marketing ideas win approval from Z an...

Send us Fan Mail On this special episode of The Snoball Effect podcast, Kory Stevens joins Zaxter Cook in the barber chair to talk about Studio Z, entrepreneurship, and mental wellness. Kory shares incredible awesome ideas on how to differentiate the Studio Z product and improve their customer experience. He also gives Z advice on how to balance family life and happiness with his growing business....

Send us Fan Mail In a recent episode of the WOMM podcast, Dorit Baxter, the CMO of Connect America, shared valuable insights on marketing and leadership. Connect America was featured on our 2023 Companies to Watch list for its continued enhancement in digital health and focus on expert senior leadership.  With a wealth of experience, Dorit offers practical advice, shedding light on the creation of...

Send us Fan Mail Levi Lindsay, CMO at Shyft, joins us in this very special episode  — the Snoball team tries their hardest to dissolve any semblance of marketing expertise by pitching the dumbest and most audacious marketing strategies they can come up with. Levi is kind enough to roll with the punches, offer improvements, and ultimately rate our ideas for Studio Z's barbershop. This is one f...

Send us Fan Mail The Snoball gang discusses our unique marketing funnel that focuses on customer relationships FIRST — Todd explains why he believes the traditional marketing funnel is bass-ackwards. We also talk about Studio Z's big ass-pirations. It's a big ass episode — trust us. Follow and chime in on LinkedIn . Do you know a small business that would love to get the snowball rolling...

Send us Fan Mail The Snoball team meets with Studio Z to learn their business goals, opportunities for growth, and potential obstacles in our 3-month journey to help them grow. Zaxter (Founder of Studio Z) describes his mission to become a one-stop shop for men who care and details his dream of creating a "middle class country club." Additionally, Christian barely remembers the definitio...

Send us Fan Mail The Snoball team brainstorms ways to 2x customers and revenue in a 3-month timeline. Here are a few things they came up with:  Referrals programs: We will use Snoball to automate Studio Z's referral outreach. This will also lead to reviews and video testimonials for Zaxter's business, which we'll then leverage for better SEO presence. They'll also suggest an in...