The Smart Marketer Podcast

This is what you've been waiting for! We are back from our hiatus for a two-part episode that will bring you up to speed on what's happening at the all-new Smart Marketer Agency and what's working now in Spring 2022 (across the Ad platforms). You'll hear Smart Marketer CEO Molly Pittman and her top two Media Buyers (Pepijn Hufen and Dennis Paskalev) as they share their stories and talk shop. YOUR...

Today's episode is taken from an all-new Smart Marketer course; Smart Business Systems. You'll hear Smart Marketer CEO Molly Pittman and CMO John Grimshaw talk about how they operate and scale all things Marketing (by looking at the big picture, acquisitions, and monetization). You'll hear how they prioritize what needs to get done and stay focused on what's truly important. Plus, listen for John'...

As the CEO or Founder of your company, you need to stay focused on vision, strategy, and direction. But if you don't have the right team around you, it's near impossible, and you're heading toward burnout. In this episode, Ezra Firestone lays down his proven hiring strategy to help you build smart and get out of the weeds as soon as possible. You'll hear what he has learned from hiring and trainin...

How do you compensate people? How do you bonus them? How do you keep a team happy over time? If you're trying to attract (and keep) great employees, you will appreciate Ezra's clarity and insight on this subject. This clip is taken from his Blue Ribbon Mastermind. "Compensation goes beyond what you pay somebody." Ezra Firestone. Thank you for listening. YOUR ENGAGEMENT MATTERS!  Thank you to our l...

This episode will take you 'behind the curtain' with a clip from our mastermind, 'Your Next Move.' Molly, John, and Pepijn work with business owners to help them figure out their next strategic move. In this clip, you will hear them analyzing the data and consider the clients' challenges. This client wants to raise her Average Order Value and get more repeat business.  This episode is incredibly v...

Traditionally, 50% of all Google Ads Campaigns fail in the first 90 days. So why are these two leading marketers SO excited about Google's Performance Max? Hasn't it been generally getting a bad rap?  Our guest today, Kasim Aslam, owns the #1 Ranked Google Ads Agency on The Planet. Listen if a Google Ad-Type that's Audience centric (instead of KeyWord centric) is music to your ears. Kasim talks wi...

"I think if you want to progress in business, you have to solve bigger problems'. Pepijn Hufen.   If you caught episode 93, (Three Facebook Campaigns that are working in 2022) then you've already "met" Pepijn Hufen, and been exposed to some of his digital marketing super-powers. As a follower of Smart Marketer, you're going to want to listen in to hear what they've been cooking up, why they're mak...

Yes, it's true. Some campaigns are rocking it on Facebook right now, and Pepijn Hufen breaks down the details of three of them in this episode. Taken from a recent live workshop, you'll learn how to scale UP when a campaign is working, how to launch into a new market and the impact of changing your front-end offer. It's a NITTY GRITTY #WeOutHere episode, so head over to our website so that you can...

It's time for another look at what's happening in the Industry! This episode gives you free access to the State Of Paid Ads workshop that Molly Pittman and Ezra Firestone just completed. The team at Smart Marketer compiled data across a massive spectrum of businesses and industries, and we're sharing the takeaways with you. Why? Because whenever you're able to see things from a bird's eye view, yo...

This episode is for you if you want clarity on the year ahead. With so much to do and so much to learn, you'll appreciate this check-in show with Ezra Firestone and Molly Pittman. As always, you will be inspired by his perspective and big-picture strategy. As mentioned in this episode, the Train My Traffic Person Mentorship is now open for enrollment. Grab your seat,  https://smartmarketer.com/tra...

The better you feel, the better your business is going to operate. So the more work we can do for our mental well-being, the more our companies will grow. For this reason, Molly Pittman digs deep and shares a powerful and candid episode today. Listen to glean from her wisdom, learn how to process your dark times healthily, and ultimately be un-hindered in your purpose! "If this happens to you, if...

Did you take a Winter break before 2022 kicked off? Whether you traveled the world, doubled down on work, or stayed home with Covid over the holidays, you will enjoy this #NotBusiness episode. We're rolling this episode out just in time  to be still considered the beginning of the new year, and that means Molly Pittman and John Grimshaw are checking in with our listeners on both a business and per...

If you've only scratched the surface of TikTok Ads, this 2-Part Series with Maxwell Finn will provide the motivation (and the know-how) that you need. In Part 1 (Episode 86), Molly and Max talked about what TikTok cares about most, the Apps and resources that will be a game-changer for your Creative, Best Practices, and more. But today, in this episode , Max takes it a step further and helps you s...

As a digital marketer, your plate is full. But, if you're like us, you are always looking for more runway, more reach, and a better way to build your audience. We've brought in an expert, Maxwell Finn for this episode. Why? Because the best time to dive into TikTok marketing was yesterday. But the next best  time is today!  Maxwell Finn will convince you that this is  not just a good idea  but a g...

What's the best way to build your brand in 2022? Ezra Firestone and John Grimshaw team up to answer that question for you in this episode. If you thought for a minute that 'email is dead' (or too hard, or too costly), then please do listen as Ezra and John make their case: Email will be key through 2023. Ezra Firestone first popularized the idea of going in-depth with email automation, and John Gr...

If you're into Optimization, Testing and Raising your AOV, you'll love this episode! We know it's the holidays, and Entrepreneur life is always busy but we had to share this high-value, tactical excerpt from Ezra Firestone's Blue Ribbon E-Commerce Mastermind. Ezra is the founder of Smart Marketer, Boom! by Cindy Joseph and Zipify Apps). Grab a pen and head to our website for expanded show notes, h...

We know it's the holidays, and Digital Marketing life is busy as ever, but our hosts Molly Pittman and John Grimshaw, have carved out 20 minutes to do a little Ad Critique session to share with you (because who doesn't love and need that)?  Listen to this episode to hear who's Ads impressed our seasoned hosts. Plus, to make it even more helpful to you, Molly and John share what you could do to tak...

How do you make email marketing work for you? Our host John Grimshaw has overseen the sending of 440 Million emails (so far)!  In this episode, he downloads his expertise and explains how applying this knowledge will give you the competitive edge you're looking for.  "With the number of marketing messages people get every single day, it's easy to get lost in the shuffle. But most people have a spe...

Amid this insanely busy week of the year (Thanksgiving/Black Friday), we are taking a ' Not Business'  moment to step back and share some exciting (and compelling) developments in the personal life of our host, Molly Pittman. Listen in to hear 1) How Molly's life-long dreams are unfolding and 2) How she and her partner are making room to make a difference. YOUR ENGAGEMENT MATTERS!   Thank you to o...

With one year and a whopping 80 episodes in the bag, Molly Pittman and John Grimshaw have lined up a special episode to celebrate. You will hear clips from five of the most-loved, most downloaded, most valuable episodes since we launched. Don't worry, we've made sure to give you powerful snippets that you can apply right now, or dive into further by going back to the original episode. Thank you to...

In this episode, our host John Grimshaw unpacks what's underneath every struggling strategy and every burned-out marketer. There's a missing piece that will make all the difference, and that piece is your 'Offer.' So if you're overwhelmed or feeling stuck, tune in to hear exactly what you need to do next.  Be sure to give us a Five-Star Review when you apply what you learn and it works! " Essentia...

This episode is your (Complimentary) window into a Team Traffic call with Molly Pittman and special guest Mari Connor. Mari (of Marigold Marketing Group) turns rickety FB Ad Campaigns (That Bleed Money) Into Scalable Campaigns That Make Money! Sounds good, right? Tune in for expert advice and solid strategies that will help you battle your way through Q4 in 2021! YOUR ENGAGEMENT MATTERS! You can m...

In this episode, Molly Pittman answers a question that came in from one of our listeners: What does she 'consume' in her personal life to keep her inspired and rejuvenated? Molly shares her most favorite media channels (that have nothing to do with Digital Marketing)! But they each have 'a special magic' that has helped them grow organically.  YOUR ENGAGEMENT MATTERS!     You can make a difference...

Molly is BACK, and you'll hear why she's been a little quiet lately… in short, she's been ROCKING IT in real life! Listen in to get up to speed: We like to think of this as a 'Stay In The Loop' episode for our beloved Listeners! You will hear about her interview with Seth Godin, some exciting new Partnerships, Goose-Bump creating ventures, and more. Plus, Molly is beautifully transparent about the...

Just when you thought you were (almost) on top of the iOS14 update, our friends at Apple have thrown us an iOS15 curveball, and this time it will impact Email Marketing. But, as always, it's NOT panic time!  Listen to find out what the update means for your business. Plus, our host John Grimshaw shares THE preparedness checklist that will ensure you weather the storm 'without any big, weird proble...