The Smart Marketer Podcast

You wouldn't believe how many Marketers and Entrepreneurs don't understand the subject of Offers. Fortunately, John Grimshaw is passionate about this, and he's on the show today to share three proven offer formulas that you can consider using for your next product launch. John and his team at Smart Marketer have seen these Offers work for themselves, their clients, and for businesses of all shapes...

Does your business need to be profitable every month? Pepijn Hufen (CEO of the Smart Marketer Agency) is back with a topic that's crucial for any business owner: Cost Per Acquisition (CPA).  As an entrepreneur or marketer, you're sure to be familiar with the term, but today, Pep shares the approach he and his team use with their clients at the Smart Marketer Agency. Plus, he introduces an alternat...

If you want to break into selling physical products or you just need to figure out how to increase profitability, this episode is worth a listen.  Today, we are sharing a slice of a brand new course we're launching, Smart Product Creation, and we think you will be inspired and encouraged. " If you've launched less than four new products in the last 12 months, you may want to consider this because...

John Grimshaw (CMO of Smart Marketer) does something a little different on the show today. He's been following a brand you may have heard of and watching them eat up an increasing market share. He doesn't have the back-end information, but he does have some valuable insights about what they're doing with their Ads. Listen to this "AdSumer Report" Episode for three distinct strategies that you can...

Whether you're excited about AI, nervous about it, or all-out against it, the truth is it's here to stay (and will continue to shape the business landscape). It's a fast-moving train, and we want to help you get on board.   In this episode, Pepijn Hufen (CEO of the Smart Marketer Agency) breaks down six areas in which you can incorporate AI into your business right now, as well as two specific use...

Delegation and Systemization may be one of the least sexy topics in business and marketing, but by the end of THIS conversation, you'll be inspired and motivated to get better at this critical discipline so that your business can truly scale. This episode is for you if you want to be less reactive in your business and more proactive in your business. Plus, listen as Molly Pittman and Trainual CMO,...

Do you want to attract die-hard fans and turn them into loyal customers?  The fact is, 'the game has changed,' and faceless brands are dying off. So, for today's episode, we're sharing a Webinar that E-Commerce Guru Ezra Firestone just recorded. It's full of his insights and strategies for truly taking your business to the next level. You will learn his Engage and Filter Method and his ICOSA syste...

The most surprising part about today's update from Molly, is that she doesn't seem to be sweating it, at all.  In this #NotBusiness episode, Molly Pittman shares, for the first time (in a while), what's going on in multiple facets of her life. You'll be interested to hear what she loves about her new Brick-and-Mortar Business, the latest developments with the Dog Rescue, a first-time in-person opp...

Learn How To Power-Up Your Click-Through Rates And Boost Profits! If Email represents less than 30% percent of revenue in your business, Email is probably an under-leveraged channel. If you send newsletter emails in your business (or content emails) or have an Abandoned Cart sequence (and by the way, you should), then guess what? You're going to learn something that you can use in your business to...

Are you Boot-strapping your business? You're not alone. Even the huge E-Comm brands that we often talk about on this show - they had to start from somewhere, and most started from scratch.  If you're tight on cash and in the early phases of your business, every penny counts, and you need every dollar to work for you! In this episode, Pepijn Hufen (CEO of the Smart Marketer Agency) looks back at hi...

The excitement is palpable. The latest "What's Working Now" episode is here, and all the Meta Media Buyers are scrambling… Pepijn Hufen is back on the show with the must-know strategies and campaigns that are working best across their agency clients.  Whether you're serving E-Commerce clients or running Ads for your Info Business, this episode has a tactic or tip that you need to hear. You will he...

Does your brand have a soul?  Molly Pittman talks with special guest Marshall Morris in this inspiring episode for Marketers and Entrepreneurs. Morris believes that Businesses have the power to solve most of the world's problems, and by the end of this episode, you will, too.  Morris is the Inc 500 Founder of Home Life Media, a portfolio of E-commerce and media brands that focus on people and thei...

The podcasting opportunity has indeed changed, but in this episode, you will hear why we believe Podcasting is still one of the best organic mediums for marketers and entrepreneurs (no matter what type of business you have).  Smart Marketer CEO (and veteran Podcaster) Molly Pittman talks with Darren Clarke (Executive Producer for HubSpot Original Podcasts) and Jessie Clarke (the producer of this s...

Do you believe your goals will happen? If you've listened to the last three episodes, this one may surprise you! Molly Pittman takes a step back and delivers an all-important #NotBusiness episode to round out the series.  The last growth Lever in our mini-series is likely the most important: Your Mindset. You'll hear five Questions you need to answer that will make you happier and increase your Su...

Do you need help building a promotional calendar? What's Your Monetization Plan?  If you've listened to Episodes 183 and 184, you've been learning about the Acquisition plays you can employ to grow your business online in 2024. Today, in part 3 of this Webinar series, Molly Pittman shifts gears to talk about Monetization! You'll hear how to run promotions that make sure that you're generating more...

What does every marketer and entrepreneur need in order to have success in digital business? The CEO of Smart Marketer, Molly Pittman, recently sat down and dove deep into this question and wrote our most popular webinar to date, The Business Growth Playbook for 2024.  If you haven't already listened to Episode 183, start there. We shared audio of Molly teaching the first of four growth levers: Op...

As a marketer, you can have no better skill set than Offer Creation. Last week, Molly Pittman went live for the first time with an all-new Business Growth Playbook, which comprises 18 different plays you can use in 2024 to grow your business. We are sharing the audio from this webinar for marketers and entrepreneurs so that you can identify which level your business is at, and employ all the plays...

Need some inspiration for 2024? In this episode, Pepijn Hufen (CEO of The Smart Marketer Agency) looks back on their most successful clients and accounts in 2023 and asks, "What did they have in common"?  Smart Marketer agency clients enjoyed an average growth rate of 235%, but the top clients grew even more, and sure enough, they had five common traits or activities. If you're a Marketing profess...

Do you feel good? Are you energetic? Are you sleeping well? These are all obvious clues to whether the marketing, hustling, and entrepreneurial lifestyle (and habits) are taking a toll on your brain.   In this flash-back episode, Molly Pittman talks with Lauren Alexander, the VP of Marketing at Neurohacker.com, who shares some insights that will actually make you a better marketer. Her expertise w...

Is goal setting going to serve you or strain you this year? It's difficult in an industry that changes at light speed and likes to throw curve balls! Instead, Molly and John talk about their preference for setting themes and resolutions and equipping their business to be adaptive and flexible (so that they can adapt, grow, and thrive no matter what comes). Listen for three things they're focusing...

Did you miss the statement that Google and Yahoo Released? No worries, we've got you. This is a moment where some marketers are stressing but this is a totally manageable moment for email, so don't freak out. We've got John Grimshaw, Monetization expert and CMO of Smart Marketer, on the show with a timely update that will set you on the right path. John will give you a 5-Task-Checklist that you ne...

If you only listen to one Podcast episode this year, make it this one. We are re-sharing this "NotBusiness" Episode for you today because it's one of those that you need to hear again and again. It was recorded live at his Blue Ribbon Mastermind for Entrepreneurs in 2022, and whether you're an entrepreneur or not, listen for quick communication tips (that you haven't heard before), insight on time...

A lot goes into the storytelling of a great user-generated ad: Whether you've never used UGC ads before or tried to with under-whelming results, this episode will lay out the recipe and break down a process that is 'blowing up' for Smart Marketer's Agency clients. Molly Pittman talks to Creative Manager Ben Bennet about a case study at the Smart Marketer Agency. Using this specific formula, one cl...

Creativity is essential in Marketing; that's a no-brainer. So, how do you get the right kind of creative help when you're looking to grow your business or content team? It turns out it's not easy, but don't worry; we've got all the tips in this episode.  CEO of Smart Marketer, Molly Pittman, talks to the Creative Manager at The Smart Marketer Agency, Ben Bennett. They've been knee-deep in this pro...

As a digital Marketer, you've likely become accustomed to change, and hopefully, you've developed the flexibility to last in this industry for the long haul. So this episode won't come as a surprise; in fact, you'll probably be relieved to have the experts drop these four insights into the year ahead so you can do what you've got to do and not feel blind-sided or stressed.  Listen for tactical tip...