The Smart Marketer Podcast

Episode 258: From Doer to Delegator – How to Build a Business That Scales Without Burning Out Episode Description What's the real secret to growth that doesn't lead to burnout? In this powerful conversation from our Smart Business Systems course, CMO John Grimshaw and BOOM! Beauty's Director of Operations Colleen Taylor unpack the mindset shift every entrepreneur must make to scale: letting go of...

🎙️ Episode 257: How to Craft Offers That Convert in 2026 Episode Description Want to scale in 2026? It all starts with the right offer. In this never-before-released session from the Smart Ecommerce course, Molly Pittman, John Grimshaw, and Ezra Firestone break down the art and strategy of crafting irresistible offers that speak directly to your audience. Whether you're selling journals, leggings,...

Episode 256: The Top 3 Lessons from 2025 (with Pep, John, and Molly) "These aren't random clips. Each one was part of a conversation that deeply resonated with you, our audience, and together they tell a story about how to build smarter, more resilient businesses in a changing landscape." – Anthony, Smart Marketer Podcast Episode Description As 2025 comes to a close, we're reflecting on the shifts...

Episode 255: Inside Smart Marketer's Black Friday Strategy - Wins, Curveballs and Campaign Secrets Episode Description Black Friday may be over, but the insights are just getting started. In this behind-the-scenes breakdown, Smart Marketer's Director of Advertising, Denis Paskalev, joins Content Coordinator Zach Dampier to reveal what actually moved the needle during Cyber Week 2025. From Meta's s...

Episode 254: From Support to Strategy: How Brittany Casella Helps Brands Unlock Hidden Revenue Episode Description What do eComm upsells and dog rescue have in common? More than you think. In this special live recording from Smart Marketer Live's VIP Mentor Table Day, Zach Dampier sits down with Brittany Casella, Head of Enterprise at Zipify's OneClick Upsell. Brittany shares how she climbed from...

🎙️ Episode 253: How to Win on TikTok Shop - Real Strategy Over Viral Hype with Ashley Wright Episode Description "People think, 'Okay, a video's gone viral or it's doing really well,' but then realistically you've got to say, has that actually turned into ROI?" – Ashley Wright In this behind-the-scenes episode from Smart Marketer Live, Content Coordinator Zach Dampier sits down with Ashley Wright,...

Episode 252: Creative Shifts, Community, and the Realities of Modern E-Commerce with Kurt Elster Episode Description What keeps a Shopify expert motivated after 15+ years in the game? In this episode, Kurt Elster, creator of the Unofficial Shopify Podcast and longtime Smart Marketer collaborator, joins Zach Dampier live at Smart Marketer Live to share real talk about modern eCommerce, creative fat...

Episode 251 :  Shark Tank, AI & Social Impact: How Kreyòl Essence Scaled With Purpose Episode Description: In this powerhouse episode, Smart Marketer's Zach Dampier sits down with Yve-Car Momperousse , CEO & Co-Founder of Kreyòl Essence , the clean beauty brand that turned Haitian Black Castor Oil into a viral, purpose-driven movement. Yve-Car shares what it was like stepping into the Shark Tank s...

Episode 250:  Scaling Regulated Brands & Building What You Believe In Episode Description What happens when you mix a viral beverage, a high-compliance industry, and one of the sharpest minds in performance marketing? In this episode, recorded live at Smart Marketer Live 2025, Nick Shackelford joins Zach Dampier for a candid behind-the-scenes look at building BRĒZ a microdose beverage brand blendi...

🎙️Episode 249: The Meta Algorithm Shift: How to Adapt Your Creative Strategy – Part 2 (with Ben Bennett) 📝 Episode Description Want more winning ads with less guesswork? In Part 2 of this creative strategy masterclass, Smart Marketer's Director of Creative, Ben Bennett , takes you behind the scenes of a real ad campaign to show how small, intentional changes to your message and creative experienc...

Episode 248: The Meta Algorithm Shift: How to Adapt Your Creative Strategy - Part 1  (with Ben Bennett) 📝 Episode Description What's really going on with Meta's latest algorithm update? In this must-listen episode, Smart Marketer's Director of Creative, Ben Bennett , breaks down what the Andromeda update means for advertisers and how to adjust your creative strategy to keep winning in 2025. "If w...

Episode 247: Revolutionizing Recurring Revenue with Supliful's Game-Changing Consumables Episode Description "You're literally solving the biggest problem in business right now." – Molly Pittman What if you could add high-margin, recurring revenue products to your business without worrying about inventory, cash flow, or manufacturing? In this episode, Molly Pittman sits down with Martins Lasmanis,...

🎙️ Episode 246: Beyond Andromeda: 4 Meta Ad Updates Every Marketer Needs to Know Episode Description Everyone's talking about the Meta Andromeda update like it's the only thing that matters. But in this power-packed solo episode, Smart Marketer Agency CEO Pep Hufen breaks down four essential Meta updates that are redefining ad performance and why focusing on just one is a costly mistake. "These ar...

Episode 245: Smart Marketer Live 2025 Recap (with Molly Pittman and Zach Dampier) Episode Description "We knew we wanted the best information out there in the space, that's a given, but we wanted this to feel like a family atmosphere." - Molly Pittman In this episode, Molly and Zach Dampier take you behind the scenes of Smart Marketer Live 2025 from packed roundtables and unforgettable presentatio...

Episode 244: The 60-Minute Email Fix for Q4 Wins (with John Grimshaw, CMO of Smart Marketer) Episode Description "Email isn't dead, it's your fastest path to real profit this Q4." In this episode, John Grimshaw lays out the exact email strategies Smart Marketer is using to maximize results during the busiest time of the year. Learn how to supercharge your automations, craft high-converting message...

Episode 243: From Intern to Content Leader - Zach Dampier on Growth, Grit, and Working with Family Episode Description What does it take to go from intern to indispensable? In this episode, Smart Marketer CEO Molly Pittman interviews Content Coordinator Zach Dampier; her cousin and long-time teammate about his inspiring journey from college intern to running all of Smart Marketer's organic content...

Episode 242: The Truth About Creative Volume, Meta's Shift, and What Still Works (Part 2 with Ben Bennett) Episode Description In this second part of their deep-dive conversation, Molly Pittman sits down with Smart Marketer's Creative Director Ben Bennett to map out the exact creative systems used to produce dozens of high-performing ads every single month. From team structure to tooling to hook v...

Episode 241: The Truth About Creative Volume, Meta's Shift, and What Still Works Episode Description Everyone's talking about creative volume but more doesn't always mean better. In this honest, behind-the-scenes conversation, Molly Pittman and Smart Marketer's Creative Director Ben Bennett unpack the current state of paid creative in a post-Andromeda world. From team leadership to what Meta is re...

Episode 240: The Meta Andromeda Update - Why Your Facebook Ads Stopped Working (And What To Do Instead) Meta just launched its biggest algorithm update in years! If your ads started tanking in August, Andromeda could be the reason. In this game-changing episode, Smart Marketer's agency director, Pep Hufen , reveals how Andromeda is reshaping the ad platform from the ground up and what you must do...

Ep. 239: Protecting Your Brand in 2025 – SMS Compliance, Copycat Stores & Strategic Defense Episode Description What happens when a new law could cost you $10K… or worse, someone clones your website and starts stealing your customers? In this exclusive Mentor Table session, John Grimshaw and Molly Pittman tackle two major challenges facing DTC brands in 2025: new SMS compliance laws in Texas and a...

Episode 238: The 2025 Black Friday Cyber Monday Playbook with John Grimshaw & Ezra Firestone Episode Description Want to crush Q4 this year? 💥 In this special webinar replay, John Grimshaw (Smart Marketer CMO), Ezra Firestone, and Greg from Omnisend reveal their proven 2025 Black Friday Cyber Monday Playbook . From offer structures that boost cart value to ad strategies that cut through the noise...

🎙 Episode 237: Haunted Houses, Taylor Swift & Trivia Nights: Paul Kalnitzky's Unexpected Journey to Smart Marketer Episode Description What do haunted houses, radio gigs, trivia nights, and Taylor Swift have in common? Paul Kalnitzky. In this raw and hilarious episode, Molly Pittman sits down with Smart Marketer's very own product and community manager to unpack his unexpected journey—from flippin...

Episode Title SafeSleeve's First 60 Days on Omnisend Episode Description What happens when you migrate to Omnisend? In this episode, John Grimshaw sits down with Ezra Firestone and Omnisend's CEO, Rytis Lauris, to share the behind-the-scenes story of SafeSleeve's first 60 days on the platform. Spoiler: Just by migrating to Omnisend, before adding any new automations or campaigns, SafeSleeve projec...

Episode 235: Email Deliverability Troubleshooting: A Real-World Case Study from Mentor Table Office Hours Episode Description Your emails might look great, but are they even landing in inboxes? In this Mentor Table Email Office Hours session, you'll sit in on a real-time troubleshooting call with Heather and Matt from the Smart Marketer email team as they help a founder navigate a frustrating deli...

Episode 234: How to Build High-Converting Product Pages (with Kurt Elster) Episode Description Are your product detail pages costing you conversions? In this episode, Shopify expert Kurt Elster breaks down exactly what makes a high-converting PDP in today's eCommerce landscape. Straight from a Mentor Table session, Kurt shares real examples from Amazon, Walmart, Tactical Baby Gear, and more—along...