THE SA SPONSORSHIP

Embark on a captivating exploration of the sports and entertainment realm in our inaugural episode of the year. In this fresh series, we'll unravel numerous engaging topics each month, and we kick things off by shedding light on the intricate world of brand ambassadors.   Join our host Steven Mervis as they engage in a dynamic conversation with John Wilson, our esteemed colleague and the Head...

Welcome to another special episode of The SA SPONSORSHIP, where we dive deep into the world of sponsorships and explore the strongest partnerships that South Africa has witnessed in recent years. We are excited to introduce our special guest, Jason Shield, the Sponsorship Manager at Betway, who will share insights and behind-the-scenes stories.   South Africa has seen a surge in impactful sports s...

In our latest episode, we explore the dynamic world of entertainment sponsorship! Whether you're an event-goer or a behind-the-scenes enthusiast, this is your VIP pass to the magic when brands and entertainment collide. Join us as we unravel the art of partnership in events and festivals, delving into the symbiotic relationship between sponsors and the entertainment industry. Discover the secr...

In our latest podcast episode, we embark on a journey back in time to revisit one of our previous discussions, focusing on the remarkable influence of the Springboks in the world of sponsorship. Little did we know just how relevant and powerful this topic would become. As we reflect on our pre-Rugby World Cup insights, one thing is abundantly clear - the Springboks have only grown in their influen...

In this engaging episode, we have the privilege of sitting down with the Marketing Manager of the Sunshine Tour, Mcebisi Mtshali. Together, we take a deep dive into the fascinating world of sponsorship within South Africa's premier golf tour. We explore the intricacies and nuances of how sponsorship plays a pivotal role in driving and sustaining this elite sporting event. Our discussion covers...

Welcome to our latest episode, where we delve into the realm of Sponsorship for Good. In this episode, we explore the heart of corporate social responsibility, revealing how brands align their values with social impact. These strategic partnerships drive meaningful change in communities, support vital causes, and create tangible differences in people's lives. We share inspiring stories of succ...

Taking a breather this week, but before we do, our host shares his thoughts on reputations in the world of sponsorship and its profound impact. Stay tuned for some insightful thoughts and catch us next episode for more engaging content! 

In this episode, we’re gearing up for the Rugby World Cup, with a special focus on one of South Africa's most cherished icons: the Springboks. We speak to Rob Fleming, Founder and Director of Incrementum, who thanks to his wealth of experience both in sponsorship and with the Springboks gives us some incredible insights into what makes the current World Champions such an enticing property. But...

In this episode, we dive deep into the sponsorship world and uncover the indispensable role that measurement plays in its success. Join us as we explore the intricacies of evaluating the impact of sponsorship initiatives and why it's more than just a numbers game. We unveil the layers of complexity behind assessing brand exposure, engagement, and ROI in a sponsorship landscape that is continua...

In this episode, join us as we tackle the dynamic world of sponsorship from the lens of a rights holder, Edgar Rathbone the CEO of the Blue Bulls brings his playbook of experience to the field, sharing invaluable insights into how rights holders navigate the complex sponsorship landscape. Discover the strategies, challenges, and triumphs that underscore sponsorship deals from the perspective of a...

In this inspiring episode, we probe into the world of women's sports and explore the critical role of sponsorship in advancing gender equality and female athletes' empowerment. We explore sponsorship in the context of women's sports, discussing its importance in providing financial support for female athletes while also offering huge value for South African brands. Discover how sponsor...

In Episode 3 of The SA Sponsorship Podcast, we uncover the secrets to breaking into the exciting world of sponsorship. Join us as we explore the essential skills, educational paths, and networking strategies that can launch your career in this thriving industry. Tune in and gain valuable insights from industry experts on how to make a strong impression and carve your path to success in the sponsor...

Welcome to episode two of THE SA SPONSORSHIP podcast! In this installment, we dive deep into the vibrant landscape of sponsorship in South Africa. Join us as we uncover the opportunities, challenges, and strategies that shape the dynamic world of sponsorships in this diverse nation. In this episode, we delve into the key industries driving sponsorship trends in South Africa. From sports and entert...

Join us as we dive into the captivating world of sponsorship in our debut episode! In this exciting introduction, we unpack what exactly is sponsorship and debunk the common misconceptions that often cloud its true essence. So, whether you're a curious newbie eager to explore the sponsorship landscape or a seasoned professional seeking to enhance your sponsorship strategies, this episode is a...