The Remarkable Project

“People lie.”  That is Paul Zak’s response to the traditional survey style ways in which we measure the success of immersive experiences. But what if there was a way to tap into the subconscious and measure what we are ACTUALLY feeling? Paul Zak, a world-renowned scientist, was one of the first people to integrate neuroscience with economics to create a new discipline of “neuroeconomics”. He is be...

Saul Colt is the Founder and Creative Director at The Idea Integration Company . In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada’s best community builders/experiential marketers. NYT Best selling author and Internet Pioneer Chris Brogan once referred to Saul as “exactly who you want representing your company”...

Jesse Cole is the founder of Fans First Entertainment and famously known as the owner of The Savannah Bananas baseball team. He is a well sought-after business adviser and author of "Find Your Yellow Tux - How to Be Successful by Standing Out.” He started out by marketing his baseball team the traditional ways to sell tickets. Within a year, he was broke and his business was in trouble. Throu...