The Pubcast with Jon Loomer

This week's episode was one of my favorites -- I'm always excited to geek out with a fellow social media marketer about ads, optimizing, metrics, the new ad reports and -- of course -- Power Editor.  Andrew Foxwell is the director for social for PPC Associates and is a brilliant young mind with a lot of great information to share.  Check out the episode and geek out with us! Topics discussed: Andr...

Today was a big day. I Finally launched my new training course, "Facebook Marketing Advanced University." In this episode I'll discuss what the course is all about, how I implemented it, the importance of Power Editor and entrepreneurial tips learned along the way. Topics discussed: Background on how I started my own business Overcoming fears and trials as an entrepreneur The strategy behind the c...

Jason Miller, formerly of Marketo and now of LinkedIn, popped open a beer and we ranted about social media marketing in this awesome episode. Topics discussed: Jason's new gig as Content Marketing Manager for LinkedIn How to maximize LinkedIn as a marketing channel Moving beyond the tired, philosophical approach of marketing and focusin on results How to measure social media ROI Automation tools f...

Heidi Cohen stopped by the Social Media Pubcast to celebrate her 1,000th blog post. Heidi, who has been named to the Social Media Examiner Top 10 Social Media Blogs list two years running, had endless useful tips for struggling bloggers. Here are a few topics that were covered: 1,000 Posts and Lessons Learned Blogging Strategies: How many times per week and why? Avoiding Burnout And a few links th...

Mari Smith, the Queen of Facebook, was my guest on this week's Social Media Pubcast, sponsored by TabSite . Here are some of the topics we covered: How she went from start in 2008 to 100,000 Fans now on Facebook Facebook hashtags and dispelling the myths of hashtag privacy The conflicts between the removal of the 20% text rule and good design for cover photos Mari's Facebook advertising strategy (...

My special guest this week is YOU! Welcome to the virtual pub, where you and I get drunk on social media. I sipped on a Sam Adams Porch Rocker this week while I discussed the following topics... The Life of an Entrepreneur and Life/Work Balance The nice thing about recording by myself this week is that it gave me an opportunity to give you some insight into some of the things I'm dealing with. I d...

Jeff Korhan pulls up a barstool on this week's Social Media Pubcast, and we get drunk on Facebook Hashtags and Graph Search. Here are a few of the topics we covered: The dangers of hashtag spam The great potential of Facebook hashtags for businesses Hashtag best practices Narrow vs. broad hashtags The potential of Graph Search Content marketing and the realities regarding small business Content at...

This week I invited the man, the myth and the legend -- Danny Brown -- to the show. Danny's a friend of the show and a friend of mine. He sipped a Sleeman's Original while I downed a Moose Drool. And, of course, we got drunk on social media. Here are a few topics that we discussed: Focus on customer vs. influencer 4 Ms of Influence Marketing (Make, Manage, Monitor, Measure) Facebook and micro targ...

Josh Parkinson of PostPlanner stopped by the Pubcast with an espresso and Bailey's in hand, and he and Jon got drunk on Facebook content strategies. Jon, sipping a Longboard Lager, peppered Josh with questions on how he could make his own Facebook publishing more efficient. Topics in this episode include: Is it smart to repost old content? The most underrated component of EdgeRank Frequency vs. Di...

Jamie Turner of 60SecondMarketer.com pulled up a barstool this week and we got drunk on mobile marketing. On this episode of the Social Media Pubcast, sponsored by JoBarnesOnline.com , we talked about the following topics: Marketing schemes to get free beer (seriously!) 4 easy things you can do today to get involved in mobile Apps and WordPress themes to help you go mobile Throughout this episode,...

John Haydon stopped by the Social Media Pubcast this week, and the result is a power packed 45 minutes about Facebook marketing. John and I met at an NTEN conference in Atlanta about four years ago, and he's also a very big reason why I'm doing what I'm doing today. Listen for more on why. Following are some of the topics we discussed: The advantage of non-profits: Giving people meaning Difference...

Ian Cleary of RazorSocial stopped by the Social Media Pubcast this week with a Guinness in hand to share the lowdown on social media marketing tools that can help make your job easier. On this episode, sponsored by  TabSite , we talked about the following topics: The quick rise of RazorSocial from obscurity to Social Media Examiner Top 10 in six months The blogging process and the importance of fi...

Surfer dude and kickass Facebook marketer Blake Jamieson stopped by the virtual bar this week, and we got absolutely drunk on Facebook marketing. On this episode of the Social Media Pubcast, sponsored by TabSite , we talked about the following topics: FBX and measuring ROI News Feed ads and the balance between success and not ticking off users Big time results with mobile install ads Funding his a...

Chad Wittman of EdgeRank Checker pulled up a barstool to the virtual bar, and we got nerdy over Facebook stats. This episode of the Social Media Pubcast, sponsored by  TabSite , was loaded with great points, themes and topics: Is EdgeRank an official term? Affinity is built through repeated engagement Comments drive four times the clicks as likes The impact of Negative Feedback on EdgeRank A theor...

This week's Pubcast, sponsored by TabSite , was an absolute blast. Andrea Vahl, AKA Grandma Mary, stopped by, and we chatted about the following hot topics: The birth of Grandma Mary The value of social media marketing conferences Power Editor and using it to learn about your subscribers The death of the Notifications Box in the Admin Panel The change to Promoted Posts, removing "Fans Only" option...

Dennis Yu of BlitzMetrics is one of my go-to people regarding advanced Facebook advertising topics. He is deep in it, and often has access to tools that very few are using or knowledge of tools that aren't yet released. This is a must listen! Topics include the potential impact of Partner Categories and creative ways to realize incredible results from Custom Audiences. We also dip a bit into where...

The Pubcast got an upgrade! New intro music, new structure, new fun. Take a listen and let me know what you think! In this week's Pubcast, I drink at the virtual bar by myself. But there's still plenty of fun stuff to talk about, including... Social Media Marketing World I had an amazing time in San Diego at this event sponsored by Social Media Examiner. Virtually everyone was there, and I had an...

Ryan Hanley stopped by the Social Media Pubcast to discuss "Content Warfare" and the battle for attention. This pretty much became a Marcus Sheridan lovefest, but we did find time to talk about some interesting topics that include blogging strategies, effectively using video and the potential impact of Twitter cards. Links discussed in this episode are below: Marcus Sheridan - The Sales Lion Jon's...

Jeff Ferguson of Fang Digital visited the pubcast today and we got crazy nerdy with stats. We talked about the similarities between what the Moneyball Oakland A's meant to baseball and how social media marketing needs a similar movement to help the industry start focus on the right metrics. We also talked about the dismantling of SEO and how that industry is also in for an awakening. Jeff is givin...

Mike Maghsoudi of PostRocket pulled up a barstool, becoming the first ever two-time guest on the Pubcast. We cover a wide range of topics, including: * The new Facebook Timeline and outdated interests * Scams and annoying Facebook users * How I think the new News Feed could help Pages that suck * Why Mike thinks that the Following feed could lead to mass unliking * How big, beautiful photos could...

David Foster of Hubze pulled up a seat at the virtual bar this week to cover a wide array of topics. We talked so much that I ended up having to edit out 20 minutes of this conversation. What is left is podcasting gold! David is an amazing example of a guy who built a company from scratch, bootstrapping with no formal training in programming or design. Hubze is a successful company today, and they...

Blake Jamieson pulled up a seat at the virtual bar on this week's Social Media Pubcast and we had an absolute blast. Blake's main claim to fame is taking the Pool Supply World Facebook Page from nothing to more than 75,000 engaged Fans in a very short period of time. Blake shares his secrets of success. We also talk about Graph Search. I find it hilarious that neither of us have it yet, but Blake'...

World reknowned blogger Danny Brown pulls up a barstool and fills up his glass as he and Jon tackle several topics. Danny, the author of DannyBrown.me -- one of Social Media Examiner's Top 10 Social Media Blogs of 2013 , discusses his numerous transformations and why he redesigns as often as he does (he and Jon both built their sites on Genesis ) and how he uses his blog to build his business now....

Josh Parkinson of PostPlanner sat down at the virtual bar to talk about about tips, tricks and strategies to getting into the News Feeds of Fans. Josh is the founder of PostPlanner , an awesome tool that helps you do just that. Josh with a glass of cognac, a bottle of Smithwick's in my hand, we also took a few minutes to talk about music (check out Josh's band kONTRAdICTION ).

Jon welcomes Marcus Sheridan (AKA The Sales Lion) to today's show. The two sit at the virtual bar (Marcus with a Diet Coke, Jon with a Stout) to discuss business KPIs. Marcus asserts that comments and social shares are overrated while Jon isn't so sure ( here is the blog post he wrote that inspired the discussion). The two also discuss money keywords and the importance (or lack thereof) of short b...