The Process is Black and White

Episode 5 in our series about the basics of eCommerce. We discuss the new book, along with the old books, and how each reflect on understanding customer persona's and how that relates to SEO Links: Traction - New Book! Discrimination and Disparities - Book Soar - Book

Vernon and Devin return to the weekly update show, covering chapters 13, 14 and 15 of Traction. Vernon and his team are finding thier roles as they prepare content for the eCommerce site. Devin is back in a groove with his computer repaired and ready to go. Links: Traction - New Book! Devin's redesigned site - Website

In another eCommerce concepts episode the guys discuss how themes work. Vernon reveals that it's much more straightforward than he expected to modify a Shopify site for someone starting out. The guys discuss what you need from a theme when you get going, and why fundamentals are the most important thing as you put a site together.

Chapters 10, 11 and 12 of Traction. This week the guys get to focus on the success of Daryl Morey and Vernon's wife. They discuss optionality, the ability to plan to ignore sunk costs and once again reference the Mom Test. Vernon continues a string of successes while Devin reacts to the reality of not making any progress Follow the show on Twitter at{' '} @process_is or shoot us a message on our w...

It's our forth eCommerce episode and 20th show overall! This week the discussion centers around how social media. How do business and personal accounts differ on social media. Tactics differ on the different platforms but done in concert, how we can build a following and offer great value for our fans and customers. Special shout out to the gang over on Take it EV podcast who had some excellent fe...

This week chapters are 3,4,5 and 6. Returning to the check in format, Devin and Vernon begin to discuss Traction in depth. They discuss using the traction methodology to grow the show and their businesses. They consider how the show may need guests in the future, along with some plan to grow listenership. They're both excited about the state of the show. Links: Traction -{" "} New Book! Devin's re...

In the third episode about eCommerce the guys discuss how dropshipping works. Settling on how dropshipping is the Ersan Illyisova of the eCommerce space. They discuss watching out for dropshipping gurus on the one hand, and the value dropshipping can bring on the other. The new book, Traction, is a great fit for discussion. We cover up through chapter 2 in this episode. Links: Ersan Illyasova - 20...

Back to the check in format Vernon and Devin give updates about the work they've done. Vernon is feeling productive and is soaking up information. Devin is making some headway publishing a new blog post and updating his personal sites branding. Links: Akimbo podcast - Podcase Episode Seth Godin - Personal Site Discrimination and Disparities - Book Devin's redesigned site - Website Traction - New B...

In the second eCommerce episode the guys talk discuss fundamentals. The discussion centers around how different pages of a website relate to merchandising a brick and mortar store. Vernon has a name for his business a URL and some new goals for two weeks from now. Devin begins to discuss SEO and how to get traffic to your site. Links: Learning SEO - Hrefs Start your store - Shopify Contact us - Ou...

The guys return to their usual format. Vernon is feeling good, laying the foundation for the growth of the business. Devin feels back on task and productive again after life got in the way. Discussing chapter three of Thomas Sowells book reminds the guys how complicated everything is. Another episode and another mention of Jerami Grant, he's got to be the most mentioned person on the show. Links:...

The first of our what is eCommerce and how do I get started episodes. Vernon asks some high level questions about what eCommerce is and how it works. Devin does his best to make the answers relatable to regular retail. Links: Sole Proprietorship in PA - Pennsylvania Sole Proprietorship LLC in PA - Pennsylvania LLC Getting domains and other recommendations - Services

The guys discuss an exciting new plan. Vernon has made tremendous progress on his spice rubs so he's beginning to look at eCommerce. Devin's background in eCommerce agency work sets up a nice opportunity for the two to work together, for the listeners. There's discussion on the when in doubt, blitz strategy as well as a confession about how they read different chapters last week. Links: Akimbo Pod...

Discussion of the new book begins. Vernon is excited that it's data and fact based, Devin is interested in the idea of prerequisites. The pair give updates as they move forward. Vernon is excited about what the future holds for getting underpriced assets. Devin finally got his computer back and is ready to get back to work. Links: Shopify - eCommerce SaaS Cottage Food Laws - Explanation blog Chapt...

The guys begin the conversation with a discussion about how The Process has impacted their lives and perspective. Vernon has decided the best path forward and Devin continues to learn while he waits on his computers repair. Links: New Book - Discrimination and Disparities Stair Step Approach - Blog post Specialty Bottle - eCommerce site Jerami Grant - Wikipedia entry RoCo - Wikipedia entry

Now 10 episodes in, the guys finish their second book. While recapping The Mom Test is one part of the excitement, Vernon is extra excited about a relatively recent episode of the IndieHackers podcast that came out (see links below). Devin's computer continues to be in the shop but working through this book may have created an opportunity for him. Links: The Cookie Episode - IndieHackers The info...

The guys discuss chapters 5 - 6 of The Mom Test. Vernon is already changing the way he asks questions and Devin is trying to figure out how he can plan a flag for customer development. Vernon may have found a path to sell some products and Devin has a plan for working through the DyanmoDB book. Links: The Mom Test - Book link DynamoDB Book - Book link

The guys discuss the flailing Sixers. Vernon and Devin both can relate The Mom Test to the failings of Brett Brown, Elton Brand and Josh Harris. Vernon and Devin both reflect on how they feel about entrepenurship in the community and how they got to episode eight. Links: https://www.youtube.com/watch?v=bTOoY5MIkvM https://en.wikipedia.org/wiki/Sam_Hinkie https://www.dynamodbbook.com/

The guys begin a new book, The Mom Test by Rob Fitzpatrick. Vernon and his wife are getting on the same page about using a blog to experiment with the business. Devin has to keep going on his side quest application, but the progress is valuable. Both Vernon and Devin think the book should be good one to learn some practical skills. Exciting updates for the show's social media and web presence. Fin...

This weeks episode Devin and Vernon finish Soar and discuss their thoughts about the book. Vernons update is all about trying to leverage social media to find product market fit. Devin is still excited about learning serverless and is deep diving into the framework. Vernon asks Devin what the heck it is that he does at a computer all day. Links: Startup for the Rest of Us 10 Year Anniversary - htt...

Five episodes into their podcast Vernon and Devin discuss some plans to grow the listenership of the show. Vernon gives an update about pivoting and reorienting. Devin gives an update about learning a new technology. The show is 5 episodes old, which, somehow, is more episodes than games the Phillies have played (4). Links - https://robwalling.com/2015/03/26/the-stairstep-approach-to-bootstrapping...

Vernon and Devin give updates. Vernon has been having some exciting conversations but learns he may encounter some governmental resistance. Devin realizes that he needs to take a brief productivity detour to learn a couple technical things. Baseball is kind of a disaster and Lou Wil is gonna Lou Wil... Referenced in the show https://www.sba.gov/business-guide/10-steps-start-your-business https://w...

Vernon and Devin give their weekly update, discuss chapters 5 and 6 of Soar and make plans. Finally, they reflect back on The Other America and Who Taught You to Hate Yourself.

Vernon and Devin give updates about their weeks and discuss Chapters 3-4 of Soar, by TD Jakes. Vernon calls out two speeches: - The Other America https://www.youtube.com/watch?v=dOWDtDUKz-U - Who taught you to hate yourself https://www.youtube.com/watch?v=kboP3AWCTkA These speeches and some discussion about John Brown (https://en.wikipedia.org/wiki/John_Brown_(abolitionist)) and Fredrick Douglas (...

Vernon and Devin discuss chapters one and two of the book Soar by TD Jakes. They both make weekly update about their businesses. Also, some chatter about the name of the podcast, and a little about what that means.

Vernon and Devin introduce the concept behind the show.