The Next Generation

In this engaging conversation, Clinton Laflin shares his inspiring journey as a fifth-generation Angus breeder and livestock extension agent. He discusses the importance of overcoming challenges, embracing uniqueness, and the value of networking in agriculture. Clinton emphasizes the significance of self-confidence, the power of failure as a learning tool, and the need for continuous growth and ev...

In this conversation, Lauren and Kaitlyn discuss the significance of preserving history, particularly in the context of agriculture and local communities. They emphasize the importance of capturing personal and family stories, the role of local museums in preserving community history, and the often-overlooked contributions of women in Western history. Kaitlyn shares her experiences in documenting...

In this episode, Lauren interviews Brandi Buzzard, a passionate advocate for agriculture and a first-generation rancher. Brandy shares her journey into agriculture, her experiences with advocacy, and the importance of leading with empathy in conversations about food and farming. They discuss the challenges of responding to negativity in the industry, the impact of fear-based marketing, and the nec...

In this episode, Lauren and Lindsay discuss the importance of building a routine as a business owner. They also announce a giveaway for their listeners and share their appreciation for their audience. Lauren shares her experience of balancing a full-time job and a photography business, emphasizing the need for a solid routine. Lindsay talks about her own journey and the importance of taking time t...

Andrea Fleming shares her journey from planning to become a veterinarian to becoming a serial entrepreneur in the agricultural industry. She discusses the challenges she faced when she didn't get into vet school and had to pivot her career path. Andrea emphasizes the importance of trying different things and being open-minded to new opportunities. She also highlights the value of having a supp...

In this episode, Lauren and Lindsay discuss the importance of having a consistent editing style in photography. They explain the different editing styles, such as warm, cool, light and airy, moody, true to life, and film. They emphasize the need to identify with one or two editing styles and stay within that wheelhouse. They also discuss how location, lighting, and weather can affect the editing s...

Sierra Jepsen, owner of Butcher Solutions LLC, shares her journey in the meat science industry and the birth of her business. She provides training and education to butchers and livestock producers, bridging the gap between the producer and the consumer. Sierra's traveling butcher school offers hands-on training for butchers of all levels, from backyard enthusiasts to professionals. She also e...

In this episode, Lauren and Lindsay discuss the importance of being authentic on social media as a business owner. They emphasize the need to share personal aspects of your life to connect with potential clients and set yourself apart from the competition. They also encourage listeners to be proud of who they are and not worry about what others think. The conversation concludes with a mention of a...

Jesse Campbell shares her journey from farm broadcasting to starting her own communications business, offering insights into media relations, the role of agriculture journalism, and the impact of podcasting on the industry. The conversation covers a wide range of topics related to media training, interview preparation, and effective communication in the agriculture industry. It emphasizes the impo...

Jessica Groskopf shares her journey of financial literacy as a young producer in agriculture and the importance of building a financial team. She emphasizes the need for farmers and ranchers to have flexible accounts that allow for withdrawals or borrowing without penalties. Jessica discusses the concept of good debt and the importance of using debt as a tool to achieve financial goals. She also h...

Amanda Nigg, founder of FarmFit Training, shares her unique journey from the medical field to agriculture and how it led her to prioritize physical and mental health in the farming community. She emphasizes the importance of taking care of oneself and the correlation between physical fitness and mental wellbeing. Amanda discusses the need for confidence and resilience in agriculture and how invest...

In this conversation, Lauren interviews Jonwyn Ayres, a young agriculturalist, about her journey in agriculture and her passion for the environment. Jonwyn shares her experiences growing up in a ranching family, her involvement in FFA and 4-H, and her transition to collegiate livestock judging. She also discusses her TEDx talk on the environment and agriculture, where she addresses the topic of &q...

Lauren Schmid-Brough discusses the importance of marketing and branding in the agricultural industry, sharing her journey and insights into marketing philosophy, brand identity, and online marketing. She emphasizes the need for clear goals, budget considerations, and the role of print and online marketing in achieving marketing objectives. The conversation covers a wide range of topics related to...

Adele Schott discusses her journey of returning to the family ranch and the challenges of succession. She shares her experiences of leaving the ranch to gain worldly knowledge and skills, working in restaurants, and cowboy-ing on different ranches. Adele explains how her experiences off the ranch influenced her approach to ranching and the changes she brought back, such as a focus on food and sell...

Kacee Bohle, a speaker and coach in the agricultural industry, shares insights on achieving balance, overcoming burnout, and setting healthy boundaries. Burnout is doing too much of the wrong type of work, and it can creep up slowly or result from misaligned expectations. To overcome burnout, Casey suggests pausing to evaluate, setting boundaries, and aligning work with passions and purpose. Pract...

Cassidy Johnston, owner of Not Your Average Rancher, shares her journey as a first-generation rancher and the importance of communication and succession planning in the agriculture industry. She emphasizes the need for inclusivity and support for new ranchers, as well as the significance of clear communication in both family and business relationships. Cassidy highlights the challenges faced by th...

Callie Thorne, a North Dakota rancher and entrepreneur, shares her journey of balancing motherhood and entrepreneurship. She emphasizes the importance of having a mindset that allows for multiple roles and opportunities. Callie discusses the need for clear communication and setting boundaries with family members in the ranching business. She also highlights the power of mindset shifts and the impo...

In this conversation, Lauren and Macy discuss various topics related to agriculture, including being a woman in ag, starting a livestock business, mental health, and the importance of sharing your story. Macy shares her personal journey of growing up in the cattle industry, starting her own livestock business with her mom and sister, and the challenges and rewards that come with it. They also emph...

Letty McKinney shares her journey as an entrepreneur in the ranching industry, including starting a direct selling beef business and running a wedding venue and Airbnb. She discusses the challenges of running a ranching operation and the need for additional revenue streams. Letty also addresses imposter syndrome and the importance of personal growth and development in business. In this conversatio...

Rachel Sebastian, a Western photographer, shares her journey and passion for documenting ranch life and the Western way of life through her lens. She discusses how she got started in photography, her love for Western photography, and the importance of storytelling in her work. Rachel also talks about her recent trip to Texas and the opportunities it provided for networking and capturing authentic...

Justine's Links: Website - Instagram - Workshops and Education - Tiktok Summary Justine Henderson, owner of Open Triangle Photography, shares her journey in the Western photography industry. Growing up in a ranching family, Justine developed a love for the Western lifestyle and eventually discovered her passion for photography. She started her photography business part-time while working as a live...

Sarah Falen, a sixth-generation rancher and agriculture advocate, shares her journey of becoming an advocate for farmers and ranchers through social media. She emphasizes the importance of farmers and ranchers sharing their stories and educating the public about agriculture. Sarah discusses the challenges of dealing with negative comments and online attacks, as well as the need for respectful conv...

In this conversation, Whitney shares her journey from growing up in California to becoming a full-time photographer. She discusses the importance of job security and control, as well as the decision to expand into video and marketing. Whitney also talks about the process of building a livestock photography business and offers advice on building a portfolio and networking. She emphasizes the import...

009 | Today we have the one and only Torie Egger as a guest where we talk about everything from her journey and growth through social media, why you need to go to therapy as a business owner, and so many other nuggets of amazing information for ranchers and business owners alike!  ️⁠⁠⁠⁠CLICK HERE TO RATE & REVIEW THE PODCAST ON APPLE PODCASTS!⁠⁠⁠⁠️ (Click the link, scroll down to where it says...

Welcome to an immersive journey into the world of livestock photography! Whether you're a seasoned pro or just starting, this video is your go-to guide for building a comprehensive photographer's toolkit. From cameras and lenses to lighting equipment and editing software, we've got you covered. Video Outline: Introduction to the importance of livestock photography Choosing the right ca...