The Growth Equation

Ready to ignite your entrepreneurial spark? This episode of The Growth Equation is a must-listen. I'm sitting down with Yvette Adams, founder of Creative Collective, who's been crushing it in marketing for 18 years. She started her business in 2007 from her living room, raising a young family, and built an agency that now spans the Sunshine Coast and Newcastle. Talk about dedication!  Yvette...

Ever wondered how someone goes from graphic design dreams to building a successful branding agency? That's Steve Osborn's story, and it's packed with lessons every entrepreneur can relate to. Steve didn't follow the typical path. What started as design aspirations turned into Identity Marketing when he realized he had a knack for helping businesses figure out who they really are. His journey from...

Ever wondered what it really takes to build a creative business from the ground up, spanning two continents? This episode gets into the nitty-gritty with Rachelle Saevil of Saevil Row. Join us as Rachelle shares the inside story of her branding studio's journey, from its roots in Paris all the way to Sydney. We cover the surprising twists and turns she encountered along the way. In this episode, w...

This episode is all about finding your business niche and why it's a game-changer. I sat down with Joana Inch, co-founder of Hat Media, and she dropped some serious wisdom. Joana's journey is powerful: from a general digital marketing agency to a specialized powerhouse in Account-Based Marketing (ABM) for B2B SaaS and tech. Think targeted. Think results. We dive deep into Hat Media's evolution, na...

You want to balance your business, family, and personal life? This episode of The Growth Equation is for you. I'm talking with Jordan McFadyen, founder of Done By Nine. He’s living proof that you can build a successful business without sacrificing your freedom or family time. Jordan literally started Done By Nine before his 9-to-5 job. That early ambition and focus on flexibility still drive his r...

How can you leverage the evolving freelance market to supercharge your Australian business? That's what I explored with Kate Huber, founder of This is Rocket. She reveals how her company provides a unique solution for quickly finding skilled local freelancers when you're short on time or resources. Kate brings a raw, honest perspective on the freelance world – the highs, the lows, the increased de...

Ready to really move the needle with video marketing and build long-term wealth? In this episode of The Growth Equation, I sat down with Jacob Lawrence, founder of Fisheye, a standout video marketing agency based in Newcastle, Australia. We unpack Fisheye’s fascinating journey from a clever name (inspired by a fisheye lens!) to becoming a leader in video marketing. We discuss the rapid evolution o...

Just wrapped an awesome chat with Isaac Alexander, the brain behind Ape-x. We dove deep into what it really means to run a lean, focused, remote digital marketing agency, especially for high-ticket service businesses. Isaac started out ghostwriting blogs in Brisbane, but they found their sweet spot: SEO and PPC. That move? Game-changer. Narrowing their focus made all the difference, and working wi...

Want a business that aligns with your values? Listen up.  I sat down with Brian Meert, founder of AdvertiseMint, on The Growth Equation. We explored what it really takes to run a thriving business, especially in the ever-evolving marketing world. Brian shares his journey from entertainment marketing to launching his own agency, even landing his former boss as his first client! His passion for...

Sitting down with Rhys Southern for The Growth Equation was eye-opening. His story? It's the honest truth of building a business—the highs, the lows, the relatable journey we all face. Rhys started with Facebook ads for real estate but quickly saw the real need: local businesses needed to be found on Google. He made the leap into SEO, helping plumbers, landscapers, and accountants get noticed onli...

You've got to hear my conversation with Tracie Parisi, the force behind Student Convert. She's cracked the code on how educators attract and convert inquiries into enrollments. Tracie's entrepreneurial path — from property to indoor play, now leading marketing innovation — is genuinely captivating. We explored the cutting edge: how systems, automation, and AI are completely disrupting education ma...

In this episode, I’m joined by Emily Fitton from Punch Buggy, and her story is one every entrepreneur can relate to. Emily walks us through the early days—late nights, small wins, and the leap from freelancing to running a full-fledged agency with her husband, Ryan. We talk candidly about the realities of scaling a team, managing stress, and why sometimes less really is more when it comes to busin...

In this episode of The Growth Equation, I have a great chat with Andrew "Doza" Handosa, the founder of Geronimo Academy. Doza walks us through his incredible journey of building multiple F45 studios into seven-figure businesses, then shifting his focus to coaching other studio owners to achieve similar success. We also dive into how he adapted during the pandemic by offering virtual workouts and r...

In this episode of The Growth Equation, I sit down with Sean Chaudhary, founder of Alchemy Leads, to talk about scaling a remote-first digital agency and leading with trust. From a solo start to a 35-person global team, Sean shares how he’s built a results-driven culture without micromanagement—and how integrating AI, cold outreach, and authentic branding has helped him stay ahead. Whether you’re...

Running a business isn't always smooth sailing—it comes with surprises, challenges, and valuable lessons. In this episode of The Growth Equation , I sit down with Matt Hodgson, founder of Bring Digital Performance , to dive into his entrepreneurial journey and the insights he’s gained along the way. Matt has been working in SEO since before Google existed, and today, his business specializes in di...

In this episode, I had the real pleasure of speaking with Matt Jones from Tradie Web Guys. Matt’s journey is a cracking example of what happens when hands-on experience meets digital innovation. Starting out as a plumber, Matt transitioned into the world of marketing and tech, ultimately building a successful agency dedicated to helping trades-based businesses grow and thrive online. We unpacked h...

What does it really take to evolve from a generalist design studio into a razor-sharp brand consultancy? In this engaging episode, John Reid, the founder of Love Hate Design, unpacks the lessons learned from 18 years in the industry. We unpack the foundational principles that drive his work, starting with the power of a clear brand message. For John, it’s not just about attracting the right client...

In this engaging conversation on The Growth Equation, I had the pleasure of speaking with Dave Levett, the driving force behind Murmur, a thriving media and marketing agency right here in Australia. Dave shared the interesting story behind Murmur's name, inspired by a moment of reflection during a trip to Croatia. We delved into his career path, which took him from the bustling media scene in Lond...

In this episode of The Growth Equation, I sit down with Jens, the founder of Good Viking, a creative agency based in Auckland, New Zealand. Jens shares his fascinating journey from working at major television networks across London, Sydney, and New Zealand to launching his own business during the pandemic after unexpectedly losing his job. Together with his partner Sarah Finney, Jens has built Goo...

In this episode of The Growth Equation, I chat with Matt Bijarchi, founder and sole operator of West Hollywood’s creative production company, Blend. Matt walks me through his bold pivot from a traditional, partner-driven agency to a nimble one-person corporation focused exclusively on video and content creation. We dive into his unique hybrid model, part agency, part production house, and how he’s...

This episode of The Growth Equation brings you inside the minds of Jason and Brenden, co-founders of Andzen, an email marketing and automation agency with a truly global footprint. Host Tristan Wright explores how they navigated the leap from corporate acquisition to startup life, and how they’ve used data, culture, and emerging tech to drive long-term agency success. Jason and Brenden talk openly...

In this episode of The Growth Equation, listeners are invited into the journey of Matthew Pezzimenti, founder of Conversion Kings, as he shares the real story behind building a thriving marketing agency. Matthew discusses how his early inspiration from "The 4-Hour Work Week" quickly gave way to the demanding reality of 80-hour work weeks, and he reveals the hard lessons learned about the differenc...

Join me as I chat with Nilan, whose entrepreneurial journey from Sri Lanka to Australia is filled with powerful lessons on perseverance, reinvention, and the courage to lead with purpose. In this episode, Nilan opens up about the realities of starting over in a new country and the unique challenges he faced building Firehouse Technology and Mortar AI from the ground up. He discusses how cultural a...

In this episode, we're joined by Tyneal Alexander, founder of Ritual Consulting, who shares her journey of transitioning from managing multi-million-dollar budgets for big brands to helping small businesses create intentional marketing strategies. Tyneal explains how she needed to do something meaningful with the skills and knowledge she acquired in the corporate world, leading her to establish a...

In this episode, we sit down with Anthony Murphy, the Founder and CEO of Attention Media, a digital marketing agency making waves from the regional hub of Shepparton, Victoria. Anthony shares how a humble podcast launched in 2015 sparked a full-fledged business journey—growing from solo freelance projects into a team-driven agency helping clients amplify their online presence. We explore the lesso...