The Global Exhibitor Podcast

In this episode, we are re-airing a webinar with Jeff Hannah called The Great Global Reset , presented by IFES (International Federation of Exhibition & Event Services), as part of an ongoing series called IFES Solutions . All countries and cultures on the planet are feeling the impact of the COVID-19 pandemic . The impact is monumental – and will likely have more significant repercussions on huma...

In this episode, we are re-airing a panel interview with Jeff Hannah and Joey DiFranco from the main stage at Rethinking Events , a recent virtual event which explores how virtual events are exploding and developing during the COVID-19 pandemic . Joey is a media futurist and expert in experiential technology. Joey is also the Director of the NEXT Lab at Exhibit Concepts – "New Experiential Technol...

In this episode, host Jeff Hannah interviews Bin Yu, Ph. D , Founder & CEO of HitLights , a top provider of LED technologies for trade show exhibits, and other industry sectors. Bin is a native of China , but pursued his American dream by earning his Ph. D. at Louisiana State University (LSU) in the USA. He shares part of his fascinating entrepreneurial journey, what inspires him, and the mindset...

In this episode, host Jeff Hannah speaks at EuroShop 2020 in Düsseldorf , Germany as part of the IFES Expo & Event Stage . Jeff's lecture was titled Cultural Frameworks – which highlights the need for focusing on the dimensions of national culture. Jeff states that cultural differences are one of the most ignored aspects of international trade show programs. Neglecting subtle nuances in cross-cult...

In this episode, host Jeff Hannah interviews Uta Goretzky , the Executive Director of the International Federation of Exhibition and Event Services , headquartered in Europe. Uta has a vast knowledge of what is happening in the trade show and event industry on a global basis. She works diligently to ensure that the industry is well-represented globally within various government contexts, as well a...

In this episode, host Jeff Hannah interviews Chloe Richardson , a linguist – and sales strategist within the exhibition and trade show industry globally. She speaks about 5 or 6 languages – and teaches language. She also works in the exhibition and trade show industry, specializing in sales strategy, rebook consultancy, sales team support, business development, client engagement, the customer jour...

In this episode, host Jeff Hannah interviews Chloe Richardson , a linguist – and sales strategist within the exhibition and trade show industry globally. She speaks about 5 or 6 languages – and teaches language. She also works in the exhibition and trade show industry, specializing in sales strategy, rebook consultancy, sales team support, business development, client engagement, the customer jour...

In this episode, host Jeff Hannah interviews Chloe Richardson, a linguist – and sales strategist within the exhibition and trade show industry globally. She speaks about 5 or 6 languages – and teaches language. She also works in the exhibition and trade show industry, specializing in sales strategy, rebook consultancy, sales team support, business development, client engagement, the customer journ...

In this episode, host Jeff Hannah interviews Charles Pappas, author of Flying Cars, Zombie Dogs, & Robot Overlords , and senior writer at Exhibitor Magazine . Charles is like the Indiana Jones – Captain Ahab – Mr. Peabody of the exhibition industry. He dug up lost expo photos in Shanghai and located forgotten fair buildings in Mexico City. He has spent years sleuthing out not just the economic IMP...

In this episode, host Jeff Hannah interviews Charles Pappas, author of Flying Cars, Zombie Dogs, & Robot Overlords , and senior writer at Exhibitor Magazine . Charles is like the Indiana Jones – Captain Ahab – Mr. Peabody of the exhibition industry. He dug up lost expo photos in Shanghai and located forgotten fair buildings in Mexico City. He has spent years sleuthing out not just the economic IMP...

In this episode, host Jeff Hannah interviews Steve Tustain of MDL Expo International GmbH . They discuss the separation between private and professional life in Germany, and building credibility with German colleagues. They discuss the Bavarian (Bayern) region of Germany and how business and mindsets differ there from some other regions of Germany. Steve talks about the looming issue of Brexit , h...

In this episode, host Jeff Hannah interviews Steve Tustain of MDL Expo International GmbH . They discuss how exhibits should be designed differently for Germany, and how the exhibit may be used different in Europe than in other places such as in the USA. Steve emphasizes the importance of pre-show planning and promotion in order to reach the audience you want to have. They also talk about preparin...

In this episode, host Jeff Hannah concludes his interview with exhibition industry legend Larry Kulchawik, author of Trade Shows from One Country to the Next. They discuss some of the biggest mistakes that companies make, how to approach working internationally, some of the most difficult places to work, the most rewarding aspects of the industry, and Larry's legacy in the global exhibition indust...

In this episode, host Jeff Hannah interviews exhibition industry legend Larry Kulchawik, author of Trade Shows from One Country to the Next. They discuss how to approach working internationally, how the industry has changed over the years, the importance of recognizing and learning about cultural differences, and some of the contributions that Larry has made to the global exhibition industry throu...

This episode is a podcast of a podcast – where Jeff Hannah recently appeared on The Don and Mike Show! Jeff is interviewed by Mike Morrison and Don Svehla, the hosts of The Don and Mike Show. Mike asks Jeff about how he got started in doing international work, about the major differences between shows in the USA and abroad, some specifics about German culture and more. Jeff Hannah shares from his...

In this episode, host Jeff Hannah interviews Kathy Welsh, Director of Client Services at The Display Builders Australasia, headquartered in Sydney, Australia. They discuss a wide variety of topics, primarily around the important things that foreigners need to know in order to be successful in exhibiting or managing events in Australia. As one example, having the "right" kind of coffee – and the be...

In Part 2 of this captivating two-part interview with host Jeff Hannah, Geoff Thatcher discusses the use of authentic storytelling to reach audiences around the world. Geoff also talks about the evolution of the experience economy. Geoff shares his advice for clients. Jeff askes Geoff about how international travel has changed him over the years. And, they talk about the importance of maintaining...

In Part 1 of this captivating two-part interview with host Jeff Hannah, Geoff Thatcher discusses the use of authentic storytelling to reach audiences around the world. Geoff also talks about the role that culture plays in designing experiences. They address the question about whether or not there are certain types of profiles who are less likely to engage in an experience versus others. And, they...

Jeff Hannah interviews Steve Riches of Laguna Displays in Part 2 of this two-part series. Steve Riches is an experienced trade show and event marketing executive, and has worked in various sales and management roles in the exhibit industry. He has extensive experience in international exhibiting, trade show program management, and show-site project supervision. Steve is trilingual (Spanish, French...

Jeff Hannah interviews Steve Riches of Laguna Displays in Part 1 of this two-part series. Steve Riches is an experienced trade show and event marketing executive, and has worked in various sales and management roles in the exhibit industry. He has extensive experience in international exhibiting, trade show program management, and show-site project supervision. Steve is trilingual (Spanish, French...

Ms. Terri Morrison, known worldwide for her series of books called Kiss, Bow, or Shake Hands. Her books have sold over 450,000 copies. Kiss, Bow, or Shake Hands® has been translated into everything from Mandarin to Estonian, and is on INC. Magazine's 7 Best Books on How to Negotiate . Her new book Kiss, Bow, or Shake Hands®: Courtrooms to Corporate Counsels was just released for pre-orders online...

Ms. Terri Morrison, known worldwide for her series of books called Kiss, Bow, or Shake Hands. Her books have sold over 450,000 copies. Kiss, Bow, or Shake Hands® has been translated into everything from Mandarin to Estonian, and is on INC. Magazine's 7 Best Books on How to Negotiate . Her new book Kiss, Bow, or Shake Hands®: Courtrooms to Corporate Counsels was just released for pre-orders online...

Chris Dorn is Founder and President of Idea International ( www.idea-intl.com ), an Asian-based trade fair exhibit design and fabrication company, with headquarters in Osaka, Japan.   Chris has spent more than twenty years helping clients deliver their message through face-to-face marketing, world-wide. "Service, Quality, Peace of Mind," are the hallmarks of his approach. Chris Dorn has a very uni...

Ignacio Rosenberg (known as "Iggy" to his friends and clients) is a well-known lighting and visual designer who works for a distinctive global agency called Lightswitch . Iggy grew-up in Buenos Aires, Argentina, but is now based in Chicago. He has spent more than 20 years designing and implementing large touring shows around the world for top rock groups such as Def Leppard , The Rolling Stones ,...

Global Exhibitor Podcast Host, Jeff Hannah had the opportunity to interview Ulrich Kaiser of NCR Germany – on the trade show floor at the most recent EuroShop show in Dusseldorf, Germany. Ulrich is based in Munich, Germany – and has been with NCR for more than 25 years. Jeff and Ulrich had a great conversation around messaging, cultural differences, architecture, design, the importance of hospital...