The Fractional Edge Podcast

Jennifer Hyvonen, a fractional CMO, shares her expertise in marketing and strategy with small businesses and nonprofits. She discusses her approach of starting with executing tactics to learn about the organization's culture, processes, and strategic plan. Jennifer also highlights a case where she helped a company reposition themselves in the market during the COVID-19 pandemic, leading to be...

In this podcast episode, Carol Fraser interviews Amanda McDougal at FRAK 2023, who works for AIM, a fractional operational leadership company providing support in the mortgage and real estate industry. Amanda explains that their organization helps real estate companies during fluctuating market conditions by offering fractional support to maintain structure without the need for a full-time employe...

We're sharing some amazing interviews from the #frak2023 Conference held in Minneapolis, MN last month. Join Fractional Edge Co-host, Carol C. Fraser (CHRO) as she interviews an incredible array of accomplished guests. Take a listen to this episode featuring Nancy Korsah , founder of Black Business Enterprises which helps families across the globe escape poverty and build generational wealth....

Join Carol Fraser (CHRO) and Jason Huett (CMO) with special guest Cameron Johnson (CRO). Cameron is the Founder and Chief Revenue Officer of Revnu Services, a firm focused on helping early-stage companies deploy high-level and tactical Revenue Operations. Cameron talks about his experience launching the company just as the pandemic kicked into high gear, the lessons he came away with, and how he&a...

In this episode of the Fractional Edge podcast, hosts Carol Fraser and Jason Huett are joined by CMO and founder of Rank & File, Steve Tate. They discuss the importance of efficient budget management and leveling up creativity in order to engage with audiences effectively. Steve also notes that there are usually one or two significant things that every brand, especially startups, are experienc...

During this episode Co-Hosts, Carol Fraser (CHRO) and Jason Huett (CMO) talk about what inspired The Fractional Edge Podcast, starting with the initial idea, the building of the team's foundation, up through launch. Follow us on YouTube , Spotify ,  LinkedIn , or Apple Podcasts !

In this episode of The Fractional Edge podcast, hosts Carol Fraser and Jason Huett are joined by guest Emma Westley, a fractional CMO based in Europe. Emma shares her experience as a fractional CMO and discusses the benefits of this approach in today's competitive landscape. Emma has deep experience working with early stage B2B companies across the globe. Listen in as she discusses how to lev...

In this episode of the Fractional Edge podcast, hosts Carol Fraser (CHRO and founder of C4 Talent ) and Jason Huett (CMO and founder of Fifth Degree Marketing ) interview Boris Portman , CEO of BetterEngineer . They discuss the importance of embracing new technology in the recruiting process and how BetterEngineer helps companies find top talent. Tune in to learn more about the power of workforce...

Join Co-hosts Carol Fraser (CEO of C4 Talent ) and Jason Huett (CEO of Fifth Degree Marketing ) with special guest, John Arms. John is the Co-founder of VoyageurU — a training platform created to help executives further their fractional careers. John is also the founder of Frak 2023, the world's first conference for fractional leaders and those who need them. Frak 2023 was created with a simp...

In this episode of the Fractional Edge Podcast, Co-hosts Carol Fraser (CEO of C4 Talent ) and Jason Huett (CEO of Fifth Degree Marketing ) introduce Laurie Barlev, a Fractional Customer Success expert with more than 25 years of B2B Startup experience. During this episode Laurie peels back the onion on how companies can use Customer Success as a strategic tool to accelerate business growth. Laurie...

In this episode of the Fractional Edge Podcast, Co-hosts Carol Fraser (CEO of C4 Talent ) and Jason Huett (CEO of Fifth Degree Marketing ) introduce Liza Cichowski , a Fractional Product Marketer specializing in B2B Tech and SaaS growth. Liza shares her experience and journey into the fractional route, which she embarked on five years ago. Tune in to learn more about the power of workforce plannin...

In this episode of the Fractional Edge Podcast,  Carol Fraser (Co-host) puts Co-host, Jason Huett (CMO and Founder of Fifth Degree Marketing ),  in the "Hot Seat" to discuss the benefits of hiring a fractional CMO. They explore how working with a fractional CMO who has experience across different industries can bring fresh ideas and perspectives to your business. Jason shares his journey...

Join us for the second part of Eric Oakland's episode! We cover a lot of ground in this episode - Eric shares his perspective about the benefit of Mastermind Groups, why Fractional work requires strong relational skills, his top 3 pieces of advice regarding working with a Fractional Creative Director, how to navigate boundaries, and how CEOs and Founders can determine the right amount of time...

In this episode of the Fractional Edge Podcast, Co-hosts Carol Fraser and Jason Huett are joined by Eric Oakland , an entrepreneur and Fractional Creative Director. They discuss the benefits of hiring someone fractionally to help focus on the most important tasks and avoid being scattered. Eric shares his unique perspective on breaking molds and how it applies to his role as a fractional creative...

In this episode, Co-Founder of The Fractional Edge Podcast, Carol Fraser, gets the tables turned on her and sits in the hot seat! Carol shares her experience as a Fractioanal Chief Human Resources Officer, shares her insight to leveraging this type of talent, and talks about the impact that HR has on the entire organization. There's a lot to unpack in this episode: 00:00:00 - "There is o...

In this episode, we had the pleasure of chatting with Natalie Stones , Fractional Head of Talent and Founder of Talent Refinery and Talent Collective . Natalie shares her expertise around how Fractional HR Executives can provide a tremendous impact for organizations while being much more cost-effective than the traditional full-time role. Whether you're a business owner, an HR professional, o...

Today, we talked with Karina Mikhli,  Fractional Chief Operating Officer (COO), Workflow Consultant, and Founder of the (very) rapidly growing Slack community of fractional leaders, Fractionals United. During this episode, we talked to Karina about her experience operating as a COO in a fractional capacity, growing her community and business, and sharing some of her advice in deploying fractional...

View the trailer for episode 2 of the Fractional Edge Podcast, featuring HR extraordinaire, Natalie Stones. Follow us on YouTube , Spotify ,  LinkedIn , or Apple Podcasts !