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Claire-Lys Bastien Wald

The Fashion Translator

The Fashion industry demystified from the inside clairelysbastienwald.substack.com

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Auteur

Claire-Lys Bastien Wald

Catégorie

Business

Dernier épisode

13 oct. 2026

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Épisodes

Episode 34 – Martin Engster • Engsta Rides | Building a Lifestyle Brand from Automotive Culture 02.06.2026

🎙️ In this episode of The Fashion Translator, I spoke with Martin Engster, Founder of Engsta Rides, about building a brand rooted in automotive culture and translating that passion into apparel. What began as a personal connection to cars — shaped by early exposure, environment, and experience — gradually evolved into something broader. Not just clothing, but a way to express identity through what...

Episode 33 – Jaclyn Brautigam • Fordham Fashion | Why Emerging Designers Struggle with Wholesale, Pricing & Sales Strategy 28.05.2026

🎙️ In this episode of The Fashion Translator , I spoke with Jaclyn Brautigam, Founder of Fordham Fashion, about the operational blind spots that prevent emerging designers from turning strong creative work into viable businesses. Many designers are trained to develop products — but not to sell them. They are often left navigating wholesale, pricing, margins, and distribution without a clear roadma...

What I Look For Before I Say Yes to a Factory 26.05.2026

Most people ask about price and lead time. I look at something else first. Most people ask about price and lead time. I look at something else first. When a brand asks, “Can you recommend a factory?” they usually mean capacity, pricing, and lead times. I look for something else first. I look for how the factory thinks when something goes wrong. Because in production, something always goes wrong: A...

Special Feature – Romain Liot • Reset Fashion | Sustainability, Green Premiums, And The Operational Reality Of sustainability in Fashion 24.05.2026

🎙️ In this special author feature of The Fashion Translator, I spoke with Romain Liot, fashion entrepreneur and author of Reset Fashion , about why sustainability in fashion needs to move beyond intention, image, and simplified consumer narratives. Drawing from his experience building Adore Me and navigating the operational reality of fashion from the inside, Romain brings a direct and sometimes b...

Episode 31 – Nathan Trafford • Trafford Watch Co. | Designing Products That Gain Meaning Over Time 19.05.2026

🎙️ In this episode of The Fashion Translator , I spoke with Nathan Trafford, Founder of Trafford Watch Co., about how product meaning is actually built over time—through use, memory, and personal context. In a category shaped by heritage and craftsmanship, the real question becomes:not just how a product is designed, but how it lives with the customer . From structuring design between function and...

Episode 30 – Kiefer Cohen • Sad Eyewear | Building an Independent Eyewear Brand Across Subcultures, Retail, and Global Distribution 12.05.2026

🎙️ In this episode of The Fashion Translator, I spoke with Kiefer Cohen, Co-founder of Sad Eyewear, about building an independent eyewear brand at the intersection of subculture, product discipline, and multi-channel growth — including their expansion into a first flagship retail space in Costa Mesa, CA, USA. From subculture-driven design to disciplined product focus, the conversation highlights h...

Episode 29 – Elif Akaydin • Patent of Heart | Building a Purpose-Driven Handbag Brand Across Global Artisan Networks 05.05.2026

🎙️ In this episode of The Fashion Translator, I spoke with Elif Akaydin, Founder of Patent of Heart, about building a fashion brand where product, craftsmanship, and social impact are structurally interconnected — not just conceptually aligned. What starts as a handbag brand quickly reveals a much deeper system: one that connects women artisans across India, Lebanon, and Turkey, while funding educ...

Episode 28 – Sophia Pervez • Formanova | The Missing Layer in AI for Jewelry: Accuracy, Trust, and Design Enablement 28.04.2026

🎙️ In this episode of The Fashion Translator , I spoke with Sophia Pervez, Founder of Formanova, to explore what it actually takes to build AI tools that can operate within the precision demands of the jewelry industry. While generative AI has rapidly expanded across fashion and content creation, jewelry exposes a critical limitation: accuracy. From gemstone color to millimeter-scale proportions,...

Episode 27 – Aleksandra Sivokoneva • Mana Fashion | Building a Fashion Ecosystem in Miami 21.04.2026

🎙️ In this episode of The Fashion Translator, I spoke with Aleksandra Sivokoneva, Creative Director of Mana Fashion, about building a functional fashion ecosystem in Miami — through infrastructure, access, and community. Most fashion conversations focus on visibility, branding, and product. But none of that sustains without the systems behind it. In emerging markets like Miami, the real challenge...

Episode 26 – Mitchella Gilbert • OYA Apparel | Built for Real Conditions — Skin Health & Military Testing 14.04.2026

🎙️ In this episode of The Fashion Translator, Claire Lys speaks with Mitchella Gilbert, Founder of OYA Apparel, about designing clothing for real conditions — where performance is directly tied to environment, health, and function. Most apparel is developed within controlled parameters, optimized for appearance or perceived performance. But for individuals operating in high-intensity environments...

Episode 25 – Darren Seigel • TONA Activewear | Performance Leggings, Mental Health & Building a Radically Inclusive Brand 09.04.2026

🎙️ In this episode of The Fashion Translator, Claire Lys sits down with Darren Seigel, Chief Business Development Officer at TONA Activewear, to explore how performance apparel can support mental well-being, confidence, and community — without compromising on fit, function, or comfort. Born from a deeply personal mission around mental health and suicide prevention, TONA set out to create what many...

Episode 24 – Brita Jackson • Arquette Agency | Integrity, Talent Development, and the Reality Behind Model Management 09.04.2026

🎙️ In this episode of The Fashion Translator, Claire Lys sits down with Brita Jackson, Founder of Arquette Agency, to explore the unseen work behind talent representation and long-term career development in the fashion industry. From guiding models through demanding international careers to prioritizing mental, emotional, and physical wellbeing, Brita shares what responsible talent management actu...

Episode 23 – Kevin Massar • The Field Dream | Building Soccer Club Identity: Community Culture, Local Storytelling & Better Uniform Systems 09.04.2026

🎙️ In this episode of The Fashion Translator , Claire Lys sits down with Kevin Massar , co-founder and CEO of The Field Dream — a design-led soccer culture brand helping clubs build their identity through uniforms, fanwear, and community-first experiences. From his transition out of global corporate roles into a startup, to the realities of building grit, systems, and authentic growth — Kevin shar...

Episode 22 – Elma Madzar • Fashion My Way | Where Style Becomes Modular 09.04.2026

🎙️ In this episode of The Fashion Translator , Claire Lys sits down with Elma Madzar, Founder of Fashion My Way, to explore how technology-enabled customization is reshaping the fashion industry — from the fitting room experience to on-demand production and data-driven design. Drawing on over 20 years of retail experience, Elma explains why the future of personalization lies in intentional design,...

Episode 21 – Laura Zwanziger • Fit For Everybody | Bridging the Gap Between Designers and Factories 10.03.2026

What if most product errors weren’t design problems — but communication failures? 🎙️ In this episode of The Fashion Translator , Claire Lys sits down with Laura Zwanziger, Founder of Fit For Everybody , to unpack why apparel development breaks down long before production — and how clearer systems can dramatically reduce waste, cost, and confusion. From tech packs and sizing inconsistencies to fact...

Episode 20 – Dinah Chapman • Little Trouble | Designing Kidswear with Edge, Community, and Intention 05.03.2026

What does it take to build a children’s brand that parents genuinely connect with — beyond trends and mass-market sameness? 🎙️ In this episode of The Fashion Translator , Claire Lys sits down with Dinah Chapman , Founder of Little Trouble , to unpack how a deeply personal idea turned into a fast-growing kidswear brand rooted in creativity, community, and design integrity. From navigating early mot...

Episode 19 – Megan Krajco • PAKA | Designing with intention: Craft, Community, and the Life of a Garment 24.02.2026

What if clothing wasn’t designed around speed — but around connection, care, and longevity? 🎙️ In this episode of The Fashion Translator , Claire Lys sits down with Megan Krajco , apparel designer and former Design Director at PAKA, to explore what it truly means to design apparel from source to story. From time spent with Peruvian weaving communities to material-first design decisions, Megan shar...

Episode 18 – Milissa Gibson • Lane Seven Apparel | Inside Blank Apparel Sales: Trends, AI & Relationships 17.02.2026

What does it take to stay relevant in one of the most competitive corners of the apparel industry? 🎙️ In this episode of The Fashion Translator , Claire Lys speaks with Milissa Gibson , Sales Director at Lane Seven Apparel , about building lasting relationships, reading trends ahead of the market, and balancing technology with human connection in sales. From wholesale blanks and brand positioning...

Episode 18 — Tom Speight & Garrett Swann • ALPHX | Redefining the Alpha Male 10.02.2026

What does it mean to design menswear with precision, inclusivity, and intention. 🎙️ In this episode of The Fashion Translator , Claire Lys sits down with Tom Speight & Garrett Swann , co-founders of ALPHX , to unpack how they’re redefining men’s underwear by putting comfort, fit, and consciousness first . Built to fill a clear gap in the market, ALPHX was born from a simple truth: all men are...

Episode 16 – Nasreen Hussain • NEISA (formerly HOHF) | Building a Fashion Brand Through Storytelling, Discipline, and Vision 03.02.2026

What if building a fashion brand was less about trends — and more about lived experience, structure, and storytelling? 🎙️ In this episode of The Fashion Translator , Claire Lys sits down with Nasreen Hussain , Founder and Creative Director of NEISA (formerly known as Humans of High Fashion at the time of recording) . From styling and retail to corporate banking and entrepreneurship, Nasreen shares...

Episode 15 – Fatima Anwar • Ethical & Sustainable Sourcing | Inside the Systems That Shape Global Apparel Production 27.01.2026

What does it really take to build apparel supply chains that last — for brands, workers, and the industry itself? 🎙️ In this episode of The Fashion Translator , Claire Lys sits down with Fatima Anwar , Founder & CEO of Ethical & Sustainable Sourcing (ESS) , to unpack the realities behind global apparel production — from factory floors to boardroom decisions. With a background spanning adve...

Episode 14 – Romain Liot • Asterion | Inside Fashion’s Sustainability Shift 20.01.2026

What does it really take to embed sustainability into fashion — not as a promise, but as an operating system? 🎙️ In this episode of The Fashion Translator , Claire Lys sits down with Romain Liot , Co-Founder of Adore Me & Advisor at Asterion , to explore how sustainability in fashion actually works when it’s built through systems, data, and long-term decision-making — rather than announcements...

Episode 13 – Michael Drescher • Vibrant Body Company | Redefining Intimates: Health, Science, and the Future of First Layers 13.01.2026

What if the garments we wear closest to our skin were quietly impacting our health every day? 🎙️ In this episode of The Fashion Translator , Claire Lys sits down with Michael Drescher , Founder of Vibrant Body Company , to explore what most consumers — and even brands — overlook about intimate apparel. From toxic chemicals and wire-based construction to the role of education, clean materials, and...

Episode 12 – Caroline Chamorro • HANRO USA | Human Connection and the Future of Luxury Retail 24.12.2025

🎙️ In this episode: Claire Lys sits down with Caroline Chamorro , Director of Retail at HANRO USA, to explore how a heritage brand stays relevant in a rapidly evolving retail landscape. From clienteling and CRM innovation to omnichannel strategy and team empowerment, Caroline shares how HANRO keeps human connection at the heart of luxury — even in a data-driven world. Connect with HANRO: 🌐 hanrou...

Episode 11 — Abby Dubois • Each Jewels | Sustainability, Innovation, and the Future of Hair Accessories 17.12.2025

🎙️ In this episode: Claire Lys sits down with Abby Dubois, Founder of Each Jewels, to unpack how deep technical expertise, sustainable manufacturing, and fearless creativity come together to build a standout accessories brand. Abby shares how recycled metals, thoughtful engineering, and minimal-impact processes shape her production, why hair accessories became the brand’s unexpected hero category,...

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