Whyfield
The F Word : A Whyfield Podcast
Welcome to The F Word: A Whyfield Podcast We’re switching up the Whyfield ‘W’ to something fresh… because Why the ‘F’ not? If you weren’t already aware, Whyfield is an accountants, but fear not, you’re not about to embark on a journey all about numbers! Join us each week as host Laura Whyte – a business mogul in her own right – chats to an amazing roster of guests about their business journey, lessons learned along the way, and tips for success. Did you know that the south west has around 45,000 registered businesses on Companies House, and that’s just the Limited Companies, so that’s not ev...
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Épisodes
40 - Fuel: A community created from bold moves, bike nights, and better bikewear for women who want more! 09.09.2026 23:15
In this episode of The F Word , we sit down with Krista Barden, founder of Project 83 and Ride and Defy – two businesses born out of frustration, built on community, and fuelled by determination… and an F* it moment! What started as a motorbike gear shop with a coffee machine, has grown into one of Newquay’s most unexpected and beloved community spaces. From former garage to host of bike nights,...
39 - Facilitation: the free and confidential service helping Cornwall stay in work and thrive 26.08.2026 31:38
In this episode of The F Word, we sit down with Jessie Leigh from WorkWell Cornwall and Isles of Scilly, a government-funded service helping people stay in work, or get back to work, when health is making it a struggle. WorkWell started as an 18-month pilot in Cornwall and the Isles of Scilly, one of just 15 areas chosen to trial the program. The feedback was so strong that the government has no...
38 - Finding Your People: The support network for solo marketers and micro teams that Cornwall has been waiting for 12.08.2026 31:54
In this episode of The F Word, we’re joined by Florence Davies-Kirsop and Maeve Jarret, the duo behind Cornwall Marketers, a community born out of a LinkedIn post, a two-hour coffee chat, and a shared frustration that there just wasn’t enough out there for marketers in Cornwall to connect and learn outside of a networking circuit. From freelancers and in-house soloists, to thirty-year veterans, C...
37 - Finance: equity, debt, and angel investment in Cornwall 29.07.2026 34:24
In this episode of The F Word, we tackle the OG ‘F Word’ itself: Finance… finally! We sit down with Dennis Lucan, Investment Portfolio Management at Falmouth University and lead on the Cornwall Angel Network (CAN). Dennis has spent his career helping early-stage companies raise capital, from angel investors through to venture capital funds. That expertise led naturally to Cornwall Angel Network...
36 - F(ph)ilanthropy: Connecting givers with communities for 25 years, and why you don't need a big cheque to make a big difference 15.07.2026 28:12
In this episode of The F Word, we’re joined by Amy and Tamara from Cornwall Community Foundation, the organisation connecting people who want to give with communities that need it most. Over the last 25 years, they’ve given away £23 million to over 9,000 groups and projects across Cornwall and the Isles of Scilly. But, as you’ll here in this episode, philanthropy isn’t just about the big numbers....
35 - Foresight: The psychology of stepping back, seeing clearly, and serving yourself better 01.07.2026 33:04
In this episode of The F Word , we sit down with Adele Stickland, organisational psychologist, ICF-accredited coach, TEDx speaker, and international bestselling author! We talk about the power of foresight, and why the busiest people are often the ones that need to stop the most. From a high-flying corporate career in communications and marketing, to a ten o’clock phone call that changed everythi...
34 - Foundations: Building beautiful websites, businesses, and cultures that last 03.12.2025 30:23
In this episode of The F Word , we’re joined by Sophie Palmers, Client Success Manager at Solve – a Cornwall-based B Corp digital agency that builds what lasts. From beautiful websites and smart SEO strategies to thoughtful design and social content, Solve helps businesses create strong digital Foundations that can grow and evolve for years to come. Sophie’s role is all about relationships: unders...
33 - Fly: Facing Fears, Finding Freedom, and the power of positive change 19.11.2025 31:21
In this episode of The F Word, hypnotherapist and wellbeing creator Adam Pearson returns to the podcast for even more calming yet empowering chatting about the changes you can make to get the most out of your life. What started 15 years ago as Adam overcoming his own confidence challenges quickly led to helping someone else conquer their Fear of Flying. That breakthrough moment didn’t just get a c...
32 - Finality: Future-proofing your legacy and the power of planning ahead 12.11.2025 38:20
In this heartfelt and thought-provoking episode of The F Word , Laura is joined by long-time Friend and business inspiration, Trevor Worth – Founder and CEO of Portcullis Legals – to talk about Finality, what it means to truly prepare for the Future, and why the way we leave things behind can say just as much as how we lived. Trevor shares the story of launching Portcullis back in 1988, long befor...
31 - Freedom: Tackling workplace harassment, law changes, and building safer cultures 29.10.2025 33:09
Trigger warning: This episode discusses sexual harassment, sexual assault, and related experiences in the workplace. In this episode of The F Word , we sit down with Joe Nicholls, Partner and Employment Lawyer at Stephens Scown, to talk about Freedom, specifically, Freedom from sexual harassment at work. With over 15 years’ experience in employment law, Joe leads on employment tribunals and disput...
30 – Friction: From challenge to change, sustainable growth, and the spark behind innovation 15.10.2025 20:55
In this episode of The F Word , we’re joined by Lyssa-Feê Crump, marketer, sustainability advocate, and self-confessed all-round nerd – as we talk about Friction: how the tough stuff often pushes us toward something better. Currently Head of Marketing at Hiyield (an employee-owned, B Corp certified digital agency with a big Focus on sustainability), Lyssa shares her personal and professional journ...
29 – Flowscape: ‘Where Trees Meet Seas’ – restoring Cornwall’s landscapes, one woodland at a time 01.10.2025 23:40
In this episode of The F Word , we talk ‘where trees meet seas’ with Carl Rowlinson, Founder of Plant One Cornwall, a lifelong tree lover, and passionate advocate for biodiversity and community-led conservation. From his beginnings as a tree surgeon to launching a mission that blends business, community, and environmental action, Carl shares how Plant One is working to restore Cornwall’s woodlands...
28 - Fun: building bold businesses, embracing adventure, and chasing your passion 14.02.2025 23:09
In this episode, we loved sitting down with Becky Loto, business mentor, strategist, and the Founder of Tides Business. Becky has an inspiring journey that has taken her across the world, from Cornwall to Mexico and back again. She shares her experiences of building businesses (sometimes without a strategy) and how she discovered her true passion. Becky has an infectious energy that really gives y...
27 – Fast growth: how a kitchen startup became a million-pound brand 07.02.2025 25:41
In this episode, we got to sit down with Tom Woodley, Co-Founder and Managing Director of The Cornish Company. We’re sure you’ve already heard about The Cornish Company, but you might not have heard the incredible story behind it… yet! We start at the beginning, how The Cornish Company was founded just over four years ago, during the pandemic lockdown, with Tom and his brother, James. Having alw...
26 – Film: From passion to production – building a successful video business and reaching millions 31.01.2025 20:02
In this episode, we got to dive into the world of Film with Sam Oatey, founder of Oatey Media. We start by taking it back to the beginning, 2011 to be exact, talking about how Sam got into the Film industry, even though his Family were heavily into Farming. Once he discovered his passion for Film, he knew he could do something with it. Sam now works nationally and internationally, creating video...
25- Football: bringing Truro’s Football team home 24.01.2025 18:52
In this episode of The F Word, we talk all things Football with Rob Butland from Truro City Football Club, from Cornwall’s highest-ranking team not having a ground to play on in the county, to moving home to their very own stadium, with an average of 1500 spectators each match. We hear not only about Rob’s journey into the role he plays at the Football club but also the incredible journey that the...
24 - Fun: turning your passion into your business 17.01.2025 33:33
In this episode of The F Word, we delve into how any passion, even ones that could be seen as a little ‘weird’, can be transformed into a thriving business, with our inspiring guest Cassie Kemp, owner of Cornwall Caricatures and host of the Work it Weirdo podcast. Cassie’s talent for drawing emerged at a young age. From a toddler, to now, and nearly a decade into her career, she is just as passio...
23 - Food Miles: supporting local, reducing waste, and rethinking what’s on your plate 10.01.2025 39:55
In this episode of The F Word, we explore the journey of Farm to plate, and everything inbetween, with Lucy Jones and Victoria Amran, Founders of The Cornish Food Box Company, and sisters! Lucy and Tor have created something truly special, all starting from a single veg box delivered out of the boot of Tor’s car, to becoming a pillar of Cornwall’s local Food movement. They are passionate about su...
22 - Founder, Failure, Future: leading with resilience and cultivating Fearlessness 13.12.2024 29:22
In this episode, we got to dig into Cornwall with John Brown, CEO of Cornwall Chamber of Commerce, and founder of Build The Fearless. John is a contagiously passionate advocate for Cornish business. In John’s words, we want and need to do more shouting about Cornwall… and do it draped in a St Piran’s flag! John shares his journey, from his early days with a short stint in journalism, to diving in...
21 - Festive Wellbeing: beyond the sparkle – Focusing on authenticity, connection, and balance at home and work 06.12.2024 38:18
In this episode, we’re delighted to sit down with Amber Cowburn Armoogum, Founder of Working Well, Global Head of Wellbeing at the British Council, and Founding trustee of the Invictus Trust, as well as two-time Ted Talker, and passionate (and award-winning) workplace wellbeing trainer. Amber shares all things wellbeing, From her own Family experiences, and Founding of the Invictus Trust, into why...
20 - First Employee: a journey From Apprentice to Director 29.11.2024 26:40
Sometimes taking that scary step can lead to something special! In this week’s episode of The F Word, we’re joined by our very own, Jess Crook! This is a notable ep for us, getting to chat to Jess, who has seen Whyfield through it all over the past ten years. Jess joined us as an apprentice in our tiny broom-cupboard-sized office of three staff, and then quickly moved her way up, gaining qualifi...
19 - Flourish: navigating imposter syndrome, embracing authenticity, and preparing for a thriving Future 22.11.2024 33:04
In this episode, we’re joined by Helen Tite of iCareiMove. Helen shares her vision For how we can help ourselves and others Flourish – at work, in life, and in the moments when imposter syndrome creeps in. She’s on a mission to create workplaces and communities that empower women, support their health, and allow them to thrive with confidence and authenticity. We dive into topics like women’s heal...
18 - Fluidity: how the power of coaching and conversation can propel you towards your dreams 15.11.2024 30:32
In this episode, we’re joined by Kate Clark, founder of Anchors Coaching. Kate walks us through what Anchor Coaching is all about, and why she decided to set up a business and dive into this new and exciting chapter, when Friends were telling her “why don’t you retire?”… it’s got a little something to do with living to 108… all is explained in the episode 🥰. We discuss the benefits of having a c...
17 - Free From Bias: Funding, Fairness, and Freedom to be who you are 08.11.2024 38:35
In this episode, we get to chat with Matthew Kenworthy Gomes about the celebrations of Cornwall Pride over the years, and the impact it’s had on the people of Cornwall. As well as the progress we’ve made, and how Far we’ve come in terms of inclusivity as a county, we also delve into the ways in which progress still needs to happen to ensure EVERYONE Feels safe and can be who they are. Matthew al...
16 - Furnish: crafting elegant, Flowing spaces with time-honoured techniques and beautiful design 01.11.2024 26:22
Your home should be a sanctuary – a space to breathe, to relax, to Feel at ease. It’s not about lavish interiors; it’s about creating a place where you can look around and say, “I love it here”. In this episode, we welcome Helen Grundy-Smith, owner and Creative Director of Cotton Mills, a design house offering Full-service interior design, specialising in bespoke and handmade. Helen’s journey in...
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