The Digital Shelf Cast

2020 has been a watershed moment for online shopping. US eCommerce sales will account for 19.2% by 2024. Around the world, the pandemic has turned shopper habits upside down. In the process, digital commerce strategies had to be accelerated by months, at times completely rewritten putting extraordinary pressure on CPG businesses to adapt at pace. So, what will it take to win eCommerce in 2021? Lis...

For this episode, we turn our attention to continental Europe putting a spotlight on Germany. It’s Europe’s biggest consumer market after Russia, but in many ways a laggard when it comes to online shopping. During lockdown many neighbouring countries embraced eCommerce shopping, but German shoppers proved much more conservative in their habits. Listen to our experts discussing what’s happening wit...

Covid-19 has catapulted eRetail Media into the limelight as more shopping is happening online. In this episode John, CEO at e.fundamentals and Ben Taylor, Head of Omni-channel Retail at Publicis Commerce discuss international best practices and evaluate formats that enable growth-driven brands to stand out, catch the eye of shoppers and convert eyeballs into purchases on the digital shelf while ge...

Brands have no time to waste getting up to speed with eCommerce. So how to prepare your brand's digital shelf for eCommerce galore on Black Friday? Industry veterans John Maltman, CEO at e.fundamentals and Christian Hassold, VP EMEA at Salsify share actionable insights for how brands can plan for key-turning success online during Black Friday and beyond. And don't miss your chance for a free consu...