The CPG View

Your career journey from Amazon to founding Reason Automation is fascinating. Can you share how your experience at Amazon inspired you to create a company focused on data and analytics? You emphasize the importance of mastering data to stay ahead. What are the most common mistakes you see businesses make when it comes to utilizing their data effectively? Reason Automation has evolved from simply e...

Your career spans strategy consulting, high-growth eCommerce, and leading CPG brands. Can you walk us through your journey and how these experiences shaped your expertise in scaling challenger brands?  At Dr. Squatch, you oversee marketplaces and support omni-channel growth. What’s been one of your proudest accomplishments in this role so far?  Profitability and growth strategy are your superpower...

What are the unique challenges and opportunities in integrating iconic brands into a modern eCommerce and retail media strategy?  Your career spans roles in major corporations, startups, and private equity. How has this diverse experience shaped your approach to leading eCommerce and digital strategies in the CPG industry? You’re known for being a people-first leader. What strategies do you use to...

Having co-founded Chubbies Shorts, you share some insights into building a CPG brand that resonates with consumers and stands out in a competitive market? What strategies do you find most effective for driving growth and building brand loyalty within the CPG sector? Why do brands often become overly reliant on short-term revenue-maximizing strategies, and what are the consequences of this dependen...

Can you share your career journey and how it led you to your current role as Global eCommerce Director at Carlsberg Group? What were some key milestones along the way? What are you most excited about in the world of eCommerce right now, and how is Carlsberg Group capitalizing on these opportunities? The beer and beverage industry has unique challenges when it comes to eCommerce. How does Carlsberg...

Costco is known for its unique business model and loyal member base. How has Costco approached retail media differently, and what role does it play in enhancing the member experience and driving sales?   Costco operates across physical warehouses, eCommerce, and delivery channels. How do you ensure retail media efforts align seamlessly with the company's omnichannel strategy?   With retail med...

As someone deeply involved in the beauty ecommerce space, what emerging trends or shifts are you currently observing in consumer behavior and technology? What do you consider to be the most underutilized levers for optimizing growth on marketplaces like Amazon, and how can brands effectively tap into them? What are the biggest challenges facing ecommerce executives in the beauty space today, and h...

For those unfamiliar, can you share the origin story of the United Natural Products Alliance, what its mission is, and how it’s evolved to serve the natural health products and supplement industry today? How are tariffs impacting the landed cost structure and margin pressure for supplement brands selling on marketplaces like Amazon? What’s your perspective on how trade disputes—especially between...

Your approach emphasizes making strategy accessible for leaders. What are the most common misconceptions leaders have about strategy, and how do you help them overcome these?   AI is transforming businesses across industries. How do you help leaders build AI literacy, and what are some practical ways businesses can integrate AI into their strategies to drive growth and efficiency?   You specialize...

You’ve led the development of e-commerce strategies across multiple markets. What are the key elements of a successful e-commerce strategy, and how do you ensure it is flexible enough to adapt to different consumer behaviors and market conditions globally?   With the rise of omnichannel retail and retail media, how do you approach building a seamless experience for customers across both physical a...

What excites you most about the future of digital commerce, and how do you see Barilla evolving to meet emerging trends? Leading a team across 35 countries must come with unique challenges and opportunities. How do you balance global consistency with local adaptability in your eCommerce acceleration strategy? What innovative strategies or partnerships is Barilla pursuing to capitalize on this tren...

The MACH approach was originally seen as a breakthrough for digital commerce, but VTEX has voiced concerns about how it's evolved. In your view, where did the industry start to veer off course?"   You’ve emphasized the importance of simplicity, native connectivity, and minimal middleware. How does VTEX’s philosophy differ from the traditional MACH interpretation, and what benefits does th...

GroupM’s mission is to shape the next era of media where advertising works better for people. What strategies do you employ to ensure that bold innovation consistently translates into measurable ROI for your clients?   As someone recognized as a top marketer to watch in 2024, what emerging trends or technologies in retail media do you believe will shape the industry over the next few years?   As a...

Chewy has built an incredibly loyal customer base. How do you ensure that advertising remains a helpful and additive part of the shopping experience? Chewy recently launched a newly optimized version of its retail media network, Chewy Ads. What drove the refresh, and what key features or enhancements does it introduce? With new formats like video ads, offsite placements, and deeper performance ins...

As the Global Head of Technology Officers Practice at Russell Reynolds Associates, you’ve guided companies through significant leadership transitions. What are the most notable shifts you’ve seen in the role of top tech executives over the past decade, and how are organizations adapting to these changes?   You’ve led searches for pivotal roles, such as CIOs and chief inclusion officers, across div...

Can you share your journey into the CPG world? What sparked your interest in this field, and how have your experiences shaped your approach to building brands and driving growth within the industry? With nearly two decades of experience working with global brands like Jack Daniel's and Stella Rosa, how do you think the beverage alcohol industry has evolved in terms of eCommerce? You've bee...

Can you share the inspiration behind founding Volcanic Retail and some of the key factors that drove its rapid growth, leading it to be one of the fastest-growing retail brands?  With your experience scaling over 500+ brands worldwide, what common challenges do you see brands facing in today’s retail landscape, and how do you help them overcome these?  You’ve held roles from consultant to CEO, eve...

As the Chief Experience Officer overseeing a wide range of teams—Creative, Strategy, CX, Retail Media, and DTC—how do you ensure alignment across these diverse functions to deliver a seamless customer experience? Creative and customer experience are often seen as separate disciplines, but you manage both. How do you balance creativity with customer insights to craft experiences that are both engag...

Can you tell us more about the specific challenges that Kraft Heinz faced when it comes to reaching consumers through the digital shelf?  What was the process like of selecting your tech partner to help address those challenges?  How did your team work to create content that would effectively maximize the algorithm across retailers?  Looking ahead, what are some of the trends or innovations in the...

Given your experience in shaping the online future of CPG and FMCG, could you share some key strategies or insights on how CPG companies can successfully navigate the ever-evolving digital landscape, especially in the context of e-commerce, direct-to-consumer models, and retail media? Having held roles in various countries and grown businesses globally, what unique challenges and opportunities hav...

You've had an incredibly diverse career. Can you share how those experiences shaped your entrepreneurial journey and brought you to where you are today with Retention.com and RB2B?   What excites you the most about the work you’re doing now with Retention.com and RB2B? Is there a particular opportunity that you’re especially passionate about?   What was your secret to building such a lean, hig...

You've spent a significant part of your career at the forefront of new-age marketing, especially in digital and e-commerce. What major shifts in digital commerce do you anticipate in the CPG industry over the next few years?   As the Global Digital Commerce Director what are the key strategies you're focusing on to enhance consumer penetration and increase e-commerce conversion rates?   Wi...

Can you walk us through your career journey and share the pivotal moments that led you to become the Head of Ad Sales at DG Media Network? You’ve mentioned that you get energy from working with brilliant people and cultivating partnerships. Can you share an example of a collaboration that inspired or energized you recently? Designing go-to-market strategies is a key focus for you. What’s a recent...

Macy’s and Bloomingdale’s have built a strong legacy as shopping destinations. How does Macy’s Media Network leverage this deep customer connection to create personalized and inspiring content that enhances brand storytelling?   How has your previous experiences shaped your vision for driving revenue growth and expanding the media network at Macy’s?   As the retail media landscape becomes increasi...

As the Director of DTC, Martech, and Digital Compliance at OLLY PBC, how do you balance strategic vision with technical execution to create seamless and impactful digital customer experiences?   With your expertise in replatforming and managing diverse eCommerce platforms like Shopify Plus and Salesforce Commerce Cloud, what key challenges do you see businesses face, and how do you approach solvin...