The Authentic Marketing Podcast

In order to make sales, you need to stay top of mind. And doing so means staying in touch with the leads you’re working and the customers you already have. All those repetitive follow-ups take time, and when you’re already busy, it’s tedious. That’s where automation comes into play. In today’s episode, we look at how to use automated emails to move forward sales conversations and nurture customers...

It's no secret that our inboxes are battlegrounds, where hundreds of emails compete for our attention every day. When you’re relying on email to grow your business, though, the question is, how do you make your email stand out? In today’s episode, we’re going to take a closer look at the storytelling in emails. It is not just about weaving a narrative; it's about creating a connection wi...

If you work in B2B,  startups, or are in the process of launching a business, Personas and Contact Lists are the starting point for crafting and identifying the heroes in your personalised brand stories. So we thought, what better opportunity than this to coach you through this process? In today’s episode, we’re going to take a closer look at the heroes within your stories and discover how to find...

So many startup founders and small business owners have problems connecting with their audience. For most of us, when we start a business, marketing isn’t our main career.  That’s why story is so powerful. It gives a simple method to clearly convey the way in which we solve a problem for our customers. In our 30th special edition episode, Simon Harvey is joined by Alister Grigg, CEO of Fastman, to...

How much time and money do you waste each day just doing sales and marketing "stuff"? When everything takes so much effort to do, and you do not know whether or not it's working, many small business leaders just give up. But there is a simple technical solution to reach your ideal customer that doesn't cost as much as you might think. Today Simon Harvey and Daniel Kleber are goin...

We all have challenges from startups and small businesses to leading enterprises, particularly the shift from being a specialist in a specific field to managing various disciplines within the company. This leads us to look for quick and efficient strategies, especially in sales and marketing, where time and resources are limited.   In today’s episode, Simon Harvey and outlines the Authentic Engage...

We all experienced the problem of having an awesome website that's like a work of art, but here's the problem – it's not exactly performing when it comes to converting visitors into die-hard fans. That leaves us frustrated and overwhelmed. In today’s episode, Simon Harvey is talking with a web developer Levin Gubler about using personalisation to help clients improve the conversion...

Ever found yourself lost in the wild maze of website stats? Not sure what's hitting the mark and what's missing it? We've all been there. It's like stumbling through a foggy forest without a compass. You're just guessing what's hitting the mark and what's falling flat.   But what if I told you there's a secret weapon to cut through the confusion? Your backst...

Are you sure your website is there when it comes to accessibility? Because if it's not built with accessibility in mind, it's like throwing a party where not everyone can join in on the fun. Some folks might have different physical or thinking abilities, and your site should be accessible for them too. By throwing open the doors of accessibility, you're putting out a welcome mat for...

Whether you're a small business owner or a content creator, attracting organic traffic is crucial for the success of your online presence. It's not just about having great content; it's about telling a compelling story, that is optimised for search engines, and valuable to readers. In this episode, Simon Harvey and Daniel Kleber, will  delve into the world of SEO exploring how conte...

So, picture this – you've got this awesome website you've poured your heart and soul into, but there's just one little problem: no one's showing up to the party! I mean, what gives, right? You're not exactly the star of Google's search results either. It's like your website is throwing a party, but it's happening in the middle of the desert, and no one'...

When you’ve created a great landing page, you expect it to generate leads, but so often, that’s not the case. Good-looking landing pages are like good-looking people; they attract visitors and create conversation, but the problem is that if there’s no value or depth to that conversation interest quickly dries up, and everyone goes their own way. In this episode, Simon continues his interview with...

Ever wondered how to get folks flocking to your site? You know, when it seems like tumbleweeds are blowing across your web page? Well, get ready for a game-changer – your site’s about to become a lead-generating machine with killer landing pages and irresistible offers. You see, it's all about dishing out the good stuff. No more crickets on your site. We're talking juicy, can't-resi...

You know, when it comes to your website, multimedia is like the secret sauce that adds that extra punch to your storytelling game and boosts your SEO impact. It's all about finding the perfect multimedia type and giving it the right optimisation to create an amazing website experience that'll stick with your audience long after they've left. So, what's the deal with multimedia,...

Ever wondered how to hook your audience and keep them engaged? Well, the secret lies in storytelling. Yep, you heard it right! By weaving a compelling story, you can create content that works wonders at every stage of your buyers' journey. When you use the power of storytelling, you can create different types of content that work like a charm at various stages of the buyers' journey. Whe...

Alright, let's dive into the exciting world of building a business website! Today, we're going to talk about a crucial aspect: choosing the right Content Management System (CMS). Trust me, this decision can make all the difference. You don't just want a website that looks good, but one that performs like a rock star while giving you the reins to control it. Think of it this way: the...

Let's dive into the world of impactful website design. You've got a visually stunning website, but there's just one hitch—it's not converting as you'd hoped. In our episode today, we have a solution that might just do the trick. Enter the realm of storytelling websites. Here's the deal: a well-designed website is crucial, but what truly sets a site apart is the power...

Alright, folks, let's dive into the exciting world of AI and its incredible applications in the realm of sales and analytics. Today, Simon Harvey and Daniel Kleber are going to spill the beans on all the fantastic things you can do with AI to supercharge your sales efforts. Get ready to be blown away! Picture this: with the power of AI on your side, you can revolutionise the way you approach...

Ever found yourself in a sticky situation, desperately needing to create engaging marketing content but unsure where to start? Let's talk about how you can harness ChatGPT to save the day! It's like having your own marketing assistant on standby. But hold on a minute, don't think you can just sit back and let ChatGPT do all the work. While it's undeniably powerful, the skills o...

Are you a bit sceptical about using AI in your sales and marketing strategies? The radical shift in the workplace happening at the moment that some are saying is the next industrial revolution. Others are scared or concerned. Real Artificial Intelligence has arrived and it’s taking the world of content production by storm. While AI can work wonders, it's crucial to strike a balance between te...

We often find ourselves faced with a multitude of demos and struggle to locate the appropriate one when we require it. Whether we work in a company that offers software suites or physical product catalogues, we've all experienced that sense of being lost and overwhelmed when trying to find the perfect demo at the right moment. It's similar to searching for a needle in a haystack. However...

You've developed a remarkable product that has captured your customers' interest. They have gone through your marketing materials and watched your videos, but they are still uncertain. They need more. They crave to witness it in action, touch it, and experience its capabilities firsthand before committing. This is where the bottom of the funnel or decision demo plays a vital role. Generi...

At the top of the funnel, your prospects are looking for a solution to a problem, but the trouble is that most of them are stil trying to educate themselves. They don’t yet have a clear understanding of how to define their problem or what sort of solution they might need.  The Authentic Marketing Podcast provides a plan for an authentic approach to customer engagement that creates clarity within y...