The Accidental Marketer Podcast

Many business people believe that pricing based on value-delivered is impossible. So they set price based on cost and/or competitor's approach and either over-charge or leave money on the table. In this episode, the team of Mary, Sean and Tom demonstrate an approach that will lead you to maximizing share and profits through state-of-the-art strategic pricing strategies

If you don't choose the image or perception that you want to own in your B2B customer's mind, your competition will! In this episode, Tom, Mary and Sean talk about the principles of positioning -- how to do it proactively, effectively, and in accordance with how your customers mind really works!

The answer to the question "is your product unique and relevant" predicts success more than any other. Listen in as Sean, Mary and Tom talk about the levers marketers can pull to differentiate all kinds of products and services -- even those thought to be commodities.

Businesses that have more defined targets have broader appeal! Mary, Sean and Tom discuss how this ironic truth -- and little known secret to business -- plays out in consumer and B2B markets.

Most business people think that you can't quantify the value delivered by a company. We beg to differ! In this episode, Tom, Sean and Mary describe the fabulous Ability to Win framework, which has been helping companies measure, analyze and improve their level of differentiation for over 30 years.

If you can't define an attractive target market, you'll chase every opportunity and dangerously dilute your company's focus. In this episode, Mary, Sean and Tom describe a powerful tool and process that has helped their clients gain agreement on everything from target markets to potential partners to project priorities.

Why do companies develop products with little to no competitive advantage? Tom, Sean and Mary discuss the forces that cause companies to falsely believe they have a differentiated value proposition, and provide practical tips for developing unique offerings that customers appreciate -- and buy.

Most companies define their markets too simplistically -- missing the opportunity to shape the competitive environment in a way that's beneficial. The team of Sean, Mary and Tom discuss ways that markets can be defined creatively to yield a truly creative mindset and a superior value proposition for customers.

Can influencer marketing work as effectively in B2B as it has in B2C? In this second in a series of "surprise topics", Sean asks the group to weigh in on the practicality of B2B influencer marketing.

Most businesses miss a tremendous opportunity to differentiate -- even in mature B2B markets -- by not practicing the art and science of segmentation. In this episode, the team provides practical tips and examples for segmenting markets in ways that help create powerful value propositions.

How will Artificial Intelligence (AI) change the profession of strategic marketing in just a few short years? Mary, Sean and Tom discuss what they see happening in just a few short years (or less!) Listen in to see if you agree with their take on the massive changes that AI could have on B2B marketing.

Some customers lie, and others just don't know how to articulate their needs beyond the obvious. Finding out what customers really want -- especially B2B customers -- can be very difficult. In this episode, Tom, Sean and Mary discuss how Accidental Marketers can gain a huge leg up on the competition by employing simple, powerful, effective and low/no cost techniques for generating customer insight

Is your sales team even calling on the right B2B customers? In this podcast, Mary, Sean and Tom ask this fundamental question. The gang discusses how important it is for marketers to help the sales team continuously assess how influence is changing in their B2B markets. They outline an approach that successful B2B marketers are using to find sources of industry power that competitors often miss.

What is an Accidental Marketer -- are you one, or do you work with them? Mary, Sean and Tom define and describe the secrets to how these "newbie" marketers can rapidly become very productive and successful, and why Accidental Marketers can outperform career marketers (hint, it's their "mindset"!) They also discuss why hiring an Accidental Marketer over an experienced marketer can work out well.