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Money is such a loaded topic because we all arrive into adulthood with different stories or views about what money and wealth mean. This opens the door to so many feelings around the idea of making money as a creative business owner and worthiness when it comes to financial compensation. Seriously, think about some of the money messages that you received as a child. Which of those did you carry in...

We’ve been talking all month long about creating content that sells. The one element that we haven’t discussed is video, so I called on my video content queen XayLi Barclay to serve as my co-host. XayLi is an online video coach and Thinkific expert helping creative entrepreneurs feel more confident on camera. She’s one of my favorite people on the internet and has been a guest on the show twice al...

With all of the things you need to be doing in your business, trying to figure out what to write or post about probably isn’t a problem you feel excited about solving. Today I want to talk about how you generate stellar content ideas that attract the right people and make you look like an expert. I’m going to share a strategy that I use to brainstorm my content ideas. Bonus points that this strate...

Likes and shares are cool, but sales are the real flex. Without sales, your business isn’t a business, it’s an expensive hobby. So why do so many creative business owners focus on creating content that generates likes and shares versus sales? Marketing involves a lot of content. Think about it. From podcasts to emails to TikTok, they all involve content creation. This is why your focus should be o...

Are you still struggling to create an effective content strategy for your creative business?  Most creative business owners and coaches are operating without a clear or effective content strategy. They create content for the sake of having something to post versus focusing on ways that their content can help them reach their goals. The online world is extremely noisy and it’s only getting louder....

In episode 99, I talked about why you need to launch your digital product versus going straight to passive sales. The reason being that launching gives you the best chance at attracting buyers quickly especially if you have a new or small audience. But what happens after the launch? How do you keep the sales rolling in? That’s what we’re going to talk about today. In this episode, I’m sharing the...

In a few weeks, The Brilliance Lounge membership will be opening its doors to new members. The Brilliance Lounge is a membership community for solopreneurs and business owners who want to learn how to create and launch digital products. Today's show is going to give you a head start on figuring out what's the right type of digital product to create for your audience. I have lots of thoughts on thi...

When it comes to selling online, a question I get asked quite a bit is "whether or not launching my digital product is necessary"? While the concept of passive income and making money while you're asleep is definitely sexy, that's not a realistic goal with a new digital product or even a service. You definitely need to launch. So today I am talking about why you need to launch your digital product...

Thinking about creating a digital product? Great, but first we need to talk. While digital products are a nice addition to your offers and income streams, too many business owners are fumbling the bag before they ever sell a single one. Why? They're making easy and preventable mistakes. In this episode, I'm breaking down the 4 most common mistakes creative entrepreneurs make when creating a digita...

In this episode of Pimp Your Brilliance, I’m answering questions from the community about everything from how to market yourself online to my own business journey. Show Notes - https://pimpyourbrilliance.com/97/ Links: Join the Brilliance Lounge - https://brilliancelounge.com/ Follow the show on Instagram - https://www.instagram.com/pimpyourbrilliance/ Learn more about PYB - https://pimpyourbrilli...

It's a new year and I have a message for you. If you want to have a break-out year in your business, I think it comes down to one key thing... being loud. In this episode, I'm sharing what I want you to know heading into 2021 + my word of the year. Show Notes - https://pimpyourbrilliance.com/96/ Links: Join the Brilliance Lounge - https://brilliancelounge.com/ Follow me on Instagram - https://www....

Digital products are still one of the most versatile ways to make money with your creative business. You can create them for every niche online business and at a variety of price points. The key to creating a successful (aka profitable) digital product is nailing down 3 crucial pieces of information. That's what I'm breaking down today! In this episode, I'm sharing 3 things you must know before cr...

Recently I've been talking about systems and why creating them is an important part of your digital business. They are an essential but overlooked piece of the business pie. You need systems to grow. Today I'm sharing 4 systems mistakes that you don't want to make. I want you to bypass all of those newbie pitfalls and implement your systems quickly. Show Notes - https://pimpyourbrilliance.com/94/...

When I tell people to #PimpYourBrilliance, it means to leverage your existing knowledge or skills to make money. Unfortunately, figuring this out really trips people up. Today I'm sharing 3 questions that will help you find an idea to monetize. Show Notes - pimpyourbrilliance.com/93/ Links: Learn how to implement business systems and maximize your tools - Brilliant Systems Shop Take the FREE info...

Today I want to talk about how to prepare your business for systems. It is no secret that I am a systems nerd. I love planning and organizing information. I'm always looking for ways to make things more streamlined and require fewer mouse clicks from me. I really like things to be efficient. So today's episode is one I'm excited to record because I get to nerd out a little bit about systems. Show...

We are wrapping up the conversation about how to get better at email marketing. On Episode 89, I talked about the 4 elements of an effective lead magnet. On Episode 90, I shared different types of emails to send to your subscribers. Today I'm sharing 4 email sequences you must have for your creative business. Show Notes - pimpyourbrilliance.com/91 Links: Take the FREE info products quiz - pimpyour...

Your emails are an opportunity for your brand to build trust and show your expertise. This allows subscribers to get to know, like, and trust you more. Simply put people buy from people they like. The problem is that most creative entrepreneurs aren’t sending enough emails. They spend a lot of energy creating lead magnets and trying to grow a massive list but drop the ball when it’s time to actual...

Email is not dead! In fact, it’s still one of the best ways to build relationships with your audience and convert them to buyers. Unfortunately, email marketing is one area that creative business owners overlook or just flat out neglect. If you don’t already have a lead magnet to entice potential subscribers we are going to change that. Before you think about what type of lead magnet to create, I...

How's your mindset? If you strive to continue growing as a creative entrepreneur, you'll have to upgrade your belief system every time you reach a new level. Mindset work is an ongoing process. Luckily, there are plenty of books on the subject. In this episode, I'm sharing my 5 favorite books about mindset. Show Notes - pimpyourbrilliance.com/88 Links: Take the FREE info products quiz - pimpyourbr...

Today is launch day! The doors to the Brilliance Lounge have reopened and I want to personally invite you to become a member.   Learn more about the membership: brilliancelounge.com   Show Notes - pimpyourbrilliance.com/87 Links: Take the FREE info products quiz - pimpyourbrilliance.com/quiz Follow me on Instagram - @pimpyourbrilliance Learn more about PYB - pimpyourbrilliance.com This is a public...

It takes money to make money but that doesn't mean you can't get started for free. In this episode, I'm sharing free tools that you can use to create and sell your info products. Show Notes - pimpyourbrilliance.com/86 Links: Take the FREE info products quiz - pimpyourbrilliance.com/quiz Follow me on Instagram - @pimpyourbrilliance Learn more about PYB - pimpyourbrilliance.com   This is a public ep...

We all have our BS (belief systems). Some of those thoughts and beliefs aren't helping us grow but instead, they are holding us back. More than ever we need leaders. We need people to step into the things that they were called to do. In this episode, I'm talking about the 4 myths that are holding you back in your creative business and what you can do about it.  Show Notes - pimpyourbrilliance.com/...

Today I’m chatting with Beth Anne Schwamberger of Brilliant Business Moms about how to prepare for your first product launch. She has launched everything from a physical planner to digital classes to a Facebook Ads Intensive. Beth Anne is a wealth of knowledge when it comes to planning a successful launch. In this episode, Beth Anne covers everything from giving yourself enough time to plan, the p...

Today I want to address the huge elephant in the room, the COVID-19 pandemic aka the Rona. Over the past few weeks, it has completely turned everything upside down. There's a lot of fear and uncertainty swirling around as we adjust to this new normal. Our homes are now office spaces, schools, entertainment complexes, gyms, restaurants and a place to rest our heads at the end of the day. It's a lot...

In today's episode, I'm chatting with Rikki - of AunteeRik.com about systems and productivity for solopreneurs. This is a topic that I come back to quite a bit because I receive a lot of questions about how to be more productive as a small or solo biz owner.  A bit about Rikki or Auntee Rik as she is known on the internet: As the biz organizeher™, Rikki takes business owners from stressed & shrink...