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Stylus Future Thinking

Stylus Future Thinking

Take a fascinating journey into the future as Stylus experts, alongside industry thought-leaders and commentators, unpack tomorrow’s trends and unearth bold new opportunities.

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Auteur

Stylus Future Thinking

Catégorie

Business

Site du podcast

www.stylus.com

Dernier épisode

2 oct. 2024

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Épisodes

Forecasting the Future with Ford 09.12.2021

Ford’s chief futurist Sheryl Connelly discusses the automotive brand’s 2022 Trend Report, which explores the macro trends set to shape the next few decades of consumer engagement. From the future of family to work and socialising, Connelly reveals how businesses can embrace the power and potential of change. We also examine the Innovation of the Week and The Next Big Opportunity with Stylus expert...

China Trends for 2022 25.11.2021

Manya Koetse, editor-in-chief of What’s On Weibo, and Rui Ma, founder of Tech Buzz China, discuss key tech, media and consumer trends in China – from what’s shaking up e-commerce, to opportunities in social media engagement. We also explore the Innovation of the Week and The Next Big Opportunity with Stylus experts. 

The Truth About Gen Z with Kelsey Weekman 09.11.2021

Kelsey Weekman, editor at Yahoo’s youth culture platform In The Know, reveals the secrets to successfully engaging with Gen Z. Also on the show, Kimberly Joi McDonald, founder of interior design firm Designing Joi, discusses how she advocates for diversity and inclusion in design; and we explore the Innovation of the Week and The Next Big Opportunity with Stylus experts. 

Better Brand Purpose with Ben & Jerry’s 02.11.2021

Kerry Thorpe, head of communications at Ben & Jerry’s, discusses all aspects of the ice-cream company’s activist mission – from balancing purpose and playfulness, to ensuring brand fans are engaged long-term. Also, Carlos Silis, founder of Mexican marketing firm The Moonshot Company, talks digital strategy; and we explore the Innovation of the Week and The Next Big Opportunity with Stylus expe...

Key Trends for 2022 21.10.2021

A special edition of Future Thinking exploring key trends that will impact brands and consumers in 2022. Amanda Ho, CEO of conscious travel platform Regenerative Travel, and Sam Field, Director of Creative Technology at Yahoo Creative Studios, offer insight and inspiration for the year ahead; and Stylus experts discuss Stylus’s Look Ahead 2022 series of reports.

Tackling Toxic Tech with Paul Carr 05.10.2021

Paul Carr – tech journalist, author, and co-founder of Chairman Mom, an online community for working women – gets real about the state of Silicon Valley and tells us why and how we need to combat the problem of toxic tech. We also talk to gender-free fashion platform The Phluid Project and identify this week’s next big consumer opportunity for brands.

Charles Arthur on Social Warming 28.09.2021

Charles Arthur, ex-technology editor of The Guardian, discusses his new book Social Warming: The Dangerous and Polarising Effects of Social Media. We also talk about the bottom-line benefits of touting your sustainable credentials with UK platform Compare Ethics, and find out how the BeBot is cleaning up US beaches.

Reinventing Social Media 20.07.2021

In this episode, Stylus speaks to Rex Woodbury, principal at Index Ventures, and Julia Errens, Editor of Pop Culture & Media at Stylus, about the reinvention of social media in the post-pandemic era.

Key Trends in Podcasting 29.06.2021

In this episode, Stylus talks to James Cridland, editor of Podnews, about the current and future state of podcasting: how the pandemic has changed listening behaviours, what brands need to know about getting into podcasting, future trends in audio, and much more.

The Best Stuff on the Internet 17.06.2021

In this episode, Stylus speaks with Matt Muir, communications consultant and creator of Web Curios (a weekly newsletter that spotlights the most interesting stuff online), to discuss how brands and creatives can take inspiration from internet culture for their own work. 

How to Fix the News 08.06.2021

In this episode, Stylus talks to Lindsey Wehking, Associate Director of Strategy at Nonfiction, about one of the biggest issues of our time: how to make sense of the world when news, journalism and communication in general has become toxic and divisive.

What Brands Need to Know About Latinx Consumers 02.06.2021

In this episode, Stylus talks to Ana Flores, founder of We All Grow Latina, a network of young Latina creators and entrepreneurs. Ana discusses how marketers can evolve their engagement with Latinx communities, and what brands need to know about today’s young Latinx consumers.

How Creative Conflict Can Boost Your Business 25.05.2021

In this episode, Stylus talks to Ian Leslie, journalist and author of  Conflicted: Why Arguments Are Tearing Us Apart And How They Can Bring Us Together. Ian discusses how conflict can be a good thing for your business. With Estella Shardlow – Senior Editor of Consumer Lifestyle, Stylus.

Adapting to the Pace of Change 18.05.2021

In this episode Stylus talks to Zoe Scaman, founder of Bodacious, about adapting to the pace of change as a brand. When technology, media and culture move so fast, how do you actually grab the opportunities out there and make tangible use of them?

Turning Passions into Businesses 11.05.2021

In this episode, Stylus talks to Jaime Schmidt, founder of deodorant and personal care brand Schmidt’s Naturals, about turning passions into businesses, and the skills and strategies that brand founders need to know.

Gaps in the Market – Five Consumer Challenges that Brands Need to Solve 04.05.2021

This episode features five brilliant thought-leaders – Michael Miraflor, Josh Constine, Jarrod Dicker, Cherie Hu, and Sam Freedman – answering the question: what’s a consumer problem or challenge that you don’t think has been solved yet? What their answers reveal are consumer pain points that need to be addressed – essentially, unlocking new markets and roadmaps for brand growth. With additional c...

The Business of Post-Pandemic Wellness 13.04.2021

In this episode Stylus talks to Rick Stollmeyer, co-founder of Mindbody about the business of wellbeing. What new opportunities for consumers and brands are emerging in the post-pandemic fitness and wellness space? With Estella Shardlow, senior editor of Consumer Lifestyle – Stylus.

Decoding the Post-Covid Traveller 06.04.2021

In this episode, Stylus talks to Jimmy Carroll, co-founder of Pelorus. Jimmy discusses the state of post-Covid travel – what kinds of experiences will consumers want as vacationing returns to the agenda? With Mandy Saven, Director of Consumer Lifestyle at Stylus.

Why Sex is a Self-Care Essential 30.03.2021

In this episode, Stylus talks to Sam Freedman, co-founder and CEO of Curate Beauty, about how sexual wellness is becoming a booming industry, and the opportunities it offers for beauty brands in particular. With Lisa Payne, Senior Editor of Beauty at Stylus.

The NFT Opportunity 23.03.2021

In this episode, Stylus is joined by Robby Yung, chief executive of Animoca and Stephen Graves, UK managing editor of Decrypt Media, to discuss NFTs, or non-fungible tokens: what are they, why are they taking off right now, and what can brands do with them?

Sex After Covid: New Pleasure Priorities 16.03.2021

In this episode, Stylus talks to Liz Klinger, co-founder and CEO of sex tech company Lioness, about how the pandemic has affected consumers’ sex lives. With Elspeth Taylor, Consumer Attitudes & Technology Assistant Editor at Stylus.

Gut Health: 2021's Key Wellness Imperative 09.03.2021

In this episode, Stylus talks to Lisa & Alana Macfarlane, founders of The Gut Stuff, about gut health, and why consumers are clamouring for products and advice on supporting their microbiomes. With Laura Swain – Food & Beverage editor at Stylus. 

The Psychology of Fun 02.03.2021

In this episode, Stylus talks to Dr Travis Oh, assistant professor of Marketing at Yeshiva University, about the psychology of fun: how can brands help consumers seek happiness in these troubled times? With Elspeth Taylor, Consumer Attitudes & Technology assistant editor at Stylus.

Nurturing New Talent for a Fashion Industry in Flux 09.02.2021

In this episode, Stylus talks to Shanu Walpita, lecturer in Fashion Communication & Innovation at the London College of Fashion, and Keanan Duffty, associate professor of Fashion at The New School in New York, about how fashion education is undergoing a radical makeover. With Emily Gordon-Smith, director of Consumer Product at Stylus. 

The Past, Present & Future of Super Bowl Ads 02.02.2021

In this episode, Stylus talks to Tim Nudd, editor in chief of Muse by Clio, which is part of the Clio Awards (the annual advertising awards programme) about the Super Bowl and the past, present and future of Super Bowl advertising. 

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