Studio Launch Diaries

In this episode, we talk about the early steps we’re taking to get ready for the launch of our new fitness studio. We share the challenges we've faced so far and how we’re planning to fill it in less than 2 months. From organising fun and engaging events for our members to focusing on building a real sense of community, we discuss what sets our studio apart from the rest. Whether you're thinking o...

We’re super excited to share some big news with you all—we’re launching a brand-new fitness studio! This will be our second Revamp location and our third studio overall. We’ve been working hard to get everything ready, and we can’t wait to take you along for the ride. In this episode, we talk about how we found the perfect spot for the studio, the steps we’ve taken so far, and what’s coming next....

In this episode, we dive into our new content strategy for the gym and explain how it’s helping us connect better with our community. We break down the exact framework we’re using, which we call "Weekly REPS." It’s a simple system with four key posts each week designed to engage with our members, boost our brand, and make our gym's growth feel more consistent. We also talk about why we’re going al...

In this episode, we share the incredible story of Dan, a gym owner who managed to completely turn his business around in just three months. Dan’s experience highlights the challenges of running a gym, especially when operating under the traditional one-on-one personal training model. Overworked and overwhelmed, he found himself stuck in a cycle of long hours, no holidays, and little to no work-lif...

We went on Alex Povey’s Remote Coaches Podcast last year and chatted about building a fully booked semi-private personal training studio. We shared our journey from personal trainers to studio owners, and the strategies we used to start our brick & mortar fitness business. We dived into how we leveraged local communities, the importance of marketing, and the benefits of creating a unique clien...

In this episode, we talk about how to build an appointment funnel for your gym. We dive deep into the steps you need to take to create a seamless journey for potential clients, turning them from interested leads into lifelong members. We'll cover everything from organising your calendar to automating appointments and creating valuable content that fills any gaps in your funnel. This isn't just abo...

Mastering sales consultations for your fitness studio can be a game-changer. In this episode, we share our experiences and strategies for nailing those crucial consultations. We dive into the process from the first point of contact with a potential member to converting them into a long-term client. We break down our approach, drawing from countless sales books and years of experience in high-ticke...

In today's episode, we talk about finding new coaches without using paid ads. We share three clever ways to get great coaches to join your gym. First, we discuss how to use local gyms' websites to find potential coaches. Second, we show you how to use Facebook groups to get personal trainer recommendations. Lastly, we explain how to use your email list to find and hire new coaches. These methods a...

Launching a gym can be really exciting, and we’ve found a way to make it faster and easier. In this episode, we share one of our favourite strategies for getting your gym up and running quickly. We talk about our personal experiences, funny stories, and give you practical tips that you can use right away. Throughout the episode, we cover important points like finding the right location, marketing...

This episode is all about the costs of running our fitness studio. We share some numbers and give you a full breakdown of what it takes to keep everything running smoothly. We talk about everything from the equipment we use to the little things that add up. Plus, we share some tips on how we could have saved money and what we've learned along the way. If you're thinking about starting your own gym...

In this episode, we explore 8 scientific ways to get new members for your gym. We jump into the world of behavioral marketing and share practical tips you can apply to your fitness studio. We discuss various cognitive biases and how they can influence people's decisions, helping you attract more clients. From loss aversion to social proof, we break down each concept with real-life examples from ou...

Opening a fitness studio doesn't have to cost a fortune. In this episode, we dive into how you can start your own fitness studio for under £10,000. We'll share practical steps, real-life examples, and common mistakes to avoid. We'll discuss the importance of leveraging existing clients, planning a solid launch campaign, and being creative with your space and resources. By the end of this episode,...

In this episode, we talk about building a successful gym community. It's not just about the workouts, nutrition, or even the coaching. It's about creating a space where people feel connected and supported. We dive into what a community really means and how it can make magical things happen for your gym. Our members recently organised a meetup on their own, which shows how strong our community has...

In this episode, we share how we structure our small group PT sessions at our studio. We start by talking about why we do what we do and the importance of simplicity in our approach. We dive into the details of how we tested different group sizes and why we settled on one coach to six clients. We explain the three main parts of our sessions: movement prep, strength training, and conditioning. Each...

In this episode of "The Fitpreneur Podcast," we dive into the raw and real ups and downs of our journey in expanding our fitness studio. We open up about the challenges we faced last week, and share our story of humility and recovery. It's a candid look at the entrepreneurial rollercoaster—some days you feel unstoppable, and other days you're questioning every decision. We discuss our recent flawe...

We discuss strategies for gym owners who want to step back from coaching and focus on scaling their business. We explore how to effectively transition from being a hands-on coach to a fitpreneur, ensuring your gym not only survives but thrives. We start off by discussing the importance of creating a solid transition plan for integrating new coaches into your studio, ensuring they're well-prepared...

In this episode, we dive deep into the world of gym merchandise. We chat about our personal experiences and share a unique system to sell merchandise without it taking over your life. We discuss how seasonal and quality-focused collections can transform your gym's brand presence and boost member engagement. From choosing the right items to systematising your merch process, we cover everything you...

We put a plan in place to rescue a struggling fitness studio. Our friend Fred (not his real name) reached out for help with his gym, which on the surface is doing okay at £6,000 a month in revenue, but underneath, it's barely surviving. Fred is exhausted, handling 35 semi-private sessions weekly by himself. We lay out a plan to overhaul his business model, making his workload manageable and his st...

In this episode of The Fitpreneur Podcast, we're diving into how we launched our fitness studio and skyrocketed it to a six-figure business in just four months. We'll share the innovative pre-sale strategy that helped us fully book our studio before opening its doors. With a mix of smart marketing moves and a unique approach to client engagement, we mapped out a journey from pre-launch to fully op...

We share how we selected the perfect spot to open our fitness studio, covering five key steps: deciding on the training model, doing deep market research, picking our top three dream locations, running test ads to see who's interested, and finally, choosing the best spot based on what we learned and our own insights. Our journey to opening our own 900 square foot studio really highlighted for us h...